Research by Omdia reveals that sustainable and innovative technologies such as chilled water and evaporative cooling, as well as forms of liquid cooling, are becoming more widely adopted
Vertiv (NYSE: VRT) (www.Vertiv.com/en-emea), a global provider of critical digital infrastructure and continuity solutions, has been ranked by technology analyst firm Omdia (https://Omdia.tech.informa.
The Omdia paper, Data Center Thermal Management Report 2020, published in late 2020 and based on 2018 and 2019 data, states that Vertiv has a 23.5% share of the global data center cooling market – more than 10% higher than its nearest rival. The market for data center thermal technology is set to increase from $3.3bn in 2020 to more than $4.3bn in 2024, according to Omdia. Vertiv also leads the global market for perimeter thermal technologies with a 37.5% market share which is more than 20% higher than the next largest supplier.
In addition to analysing market position, the report provides insight and intelligence on how data center cooling technology is evolving. Established technologies such as chillers and perimeter cooling will remain a large proportion of the market. According to Omdia, split DX is still the primary form of heat rejection in data center thermal management, but chilled water and direct evaporative heat rejection are gaining momentum. In addition, cloud and colocation service provider momentum has accelerated, driving double-digit growth for air handling units (AHU).
Omdia predicts there will also be strong growth in forms of liquid cooling – immersion and direct-to-chip – that are expected to double between 2020 and 2024. Several factors are contributing to this shift, including increasing chip and server power consumption, edge growth, increasing rack densities, as well as energy efficiency and sustainability requirements.
Lucas Beran, principal analyst for Omdia’s cloud and data center research practice and the report’s author, said: “The data center thermal management market is on the cusp of an inflection point. Currently, existing air-based thermal products and solutions are driving growth but are limited by their ability to cool 10kW+ rack densities. New technologies, products, and designs are coming to market to help support these high-density deployments and more efficient operations leading to changing market dynamic through 2024.”
“Vertiv’s enduring leadership in thermal management demonstrates that our customers value our domain expertise, our broad-ranging portfolio and the increasing investment in technology, research and development,” said Giordano Albertazzi, president for Vertiv in Europe, Middle East and Africa (EMEA). “The cooling products and solutions we have launched throughout 2020 and our forward-looking innovation roadmap will continue to offer leading technology to our customers, enabling them to achieve higher efficiency and sustainability goals.”
Vertiv has announced several recent innovations in thermal technology. In EMEA, Vertiv announced Vertiv™ Liebert® OFC, a new and highly advanced range of oil-free turbocor compressor chillers developed in partnership with Geoclima (https://bit.ly/3fZtxXh). The Liebert OFC has been designed to utilize low GWP refrigerants including R1234ze and to provide high energy efficiency. Moreover, the entire floor-mount air conditioning range has been recently redesigned for utmost efficiency, including the direct expansion Vertiv Liebert PDX (https://
In addition to internal innovations, Vertiv is also working with industry thought leadership groups and recently became a Platinum Member of the Open Compute Project (OCP) (www.OpenCompute.org). Vertiv’s role will include supporting initiatives on the adoption of liquid cooling through the Advanced Cooling Solutions (ACS) and Advanced Cooling Facility (ACF) projects. The aim is to bring guidelines and best practices for direct-to-chip and immersion liquid cooling technologies as well as enable practices for data center facilities to adopt liquid cooling.
Vertiv’s own research into thermal technologies also points to future innovation. According to Vertiv’s Data Center 2025: Closer to the Edge (https://bit.ly/2VsaZ8K) report, the data center industry has seen a large-scale shift to economization driven by hyperscale operators and colocation providers, while simultaneously driving heat removal closer to servers through rear door and liquid cooling systems designed to support the high-density racks common in high performance computing (HPC) facilities. Of the 800+ data center professionals that responded to the survey, 42% expect future cooling requirements to be met by mechanical systems, while 22% say they will be met with liquid cooling and outside air, a result likely driven by the more extreme rack densities being observed today.
For more information on the latest thermal management technology advances across EMEA, join the Vertiv Cooling Innovation Forum on Dec. 10th by registering for free at this link (https://bit.ly/37uSw0C). To learn more about how Vertiv can help data center owners and operators to scale with confidence, visit www.Vertiv.com/SWC.
![For years, a Johannesburg school's soccer coach did the entire team's laundry himself. Several evenings a week he and the teachers carried the kit home, washed and dried it, and brought it back so the squad had something clean to train in. Their changing room was a bare space with one toilet, a broken mirror and nowhere to store a thing. There was no shortage of talent or commitment – the surroundings just held it all back. Until very recently, this was the reality at Kensington Secondary School. With the help of LG Electronics South Africa (https://apo-opa.co/4eQr5B2), the achiever who chose to fix it was Williams Okpara, the Nigerian goalkeeper who spent more than a decade guarding Orlando Pirates' posts and still holds the club's appearance record. His episode opens Make Life Good, LG's six-part reality series made in partnership with MultiChoice, a Canal+ company, and hosted by Jessica Nkosi. It has aired on Mzansi Magic every Thursday at 19:00 since 11 June, with repeats on Saturdays at 14:00 and Sundays at 09:30. The premise is rare for reality television. No prizes or eliminations, no scandals or tempers boiling over. Instead, six change-makers – or as they are affectionately known by LG as ‘Achievers’ – each return to a cause they already back, and the build teams get 24 hours to remake a space that shapes the people who use it. What connects them is geography as much as generosity: the Achievers come from across the continent, from South Africa, Nigeria and Kenya, yet every organisation they chose sits in a South African community close to their hearts and in need of support. In Lanseria, that community is a safe home and orphanage for babies and young children called LIV Lanseria, backed by Saray Khumalo, the South African mountaineer who became the first Black African woman to summit Everest. Her makeover turned a room with a single two-plate stove into a fully-fledged, working kitchen. A 900 L fridge now holds food for the whole home. A dishwasher returns the hours volunteers used to lose at the sink. A microwave warms a bottle evenly, without the cold spots that catch out a tired caregiver. The appliances follow the problem, which is the guiding principle in bringing together the Achievers, LG and Multichoice to make a difference by using their specialities. The pattern holds at a skills programme for unemployed men, where a small projector gave way to a 100-inch smart display that now runs learning demonstrations and its written theory side by side, as well as an energy-efficient air conditioner that keeps a packed training room usable through the afternoon. In a country that plans its weeks around the unpredictable availability of service delivery, that efficiency is what lets a stretched organisation keep the equipment running once the cameras leave. "Life's Good is our slogan, but this series asks us to prove it where life isn't always easy or fair," says Pennileigh Naidu, Head of Corporate Marketing and PR at LG Electronics South Africa. She frames it as a deliberate move away from product-led marketing. "We didn't want to talk about impact, we wanted to show it. For every organisation, we started with the operational problem they live with daily, then chose the technology that removes it." Her measure of success, she emphasises, is the hours a caregiver gets back and the dignity a working kitchen restores. That is the shift worth a marketer's or a technologist's attention. Corporate social investment has tended to sit off to the side of the business, a cheque written and a photograph taken. Make Life Good folds the impact into the brand and invites the harder question of whether the fridge is still working, and still useful, a year from now. Naidu calls it shared value rather than charity, the point where commercial capability and social relevance stop competing for the same budget. The series reaches viewers in Kenya and Nigeria too, and sits within LG's wider regional storytelling, gathered in its newsroom feature "Beyond the Product". This season, though, the work was South African, room-by-room and need-by-need. The crews have now packed up, and the Achievers have started their work on making changes with more communities. What stays behind in a Lanseria kitchen and a Kensington changing room is quieter and more durable: kit dried overnight, meals prepped faster, an afternoon lesson a full class can finally see. None of it will trend, but all of it will still be working when the next intake of children arrives. Make Life Good – the Achievers and their causes Williams Okpara (Nigeria) – Kensington Secondary School soccer programme, Johannesburg Former Orlando Pirates goalkeeper who holds the club's appearance record and was part of the 1995 CAF Champions League-winning team, and is now Pirates' team manager. Products: 13Kg Front Loader with AI DD™ & Steam+™ in Black Finish (https://apo-opa.co/4wpZzSf); 10kg A+++ Dual Inverter Heat Pump Dryer in Black Finish (https://apo-opa.co/3QEJSrj); LG XBOOM Stage 301 by will.i.am Bluetooth Speaker (http://apo-opa.co/4aG3IsW). Saray Khumalo (South Africa) – LIV Lanseria children's home, Lanseria The first Black African woman to summit Mount Everest and to ski to the South Pole, and founder of the Summits With a Purpose foundation, which raises funds to build libraries in disadvantaged schools. Products: 900L InstaView™ Door-in-Door French Door Fridge with UVnano™ in Black Finish (https://apo-opa.co/3SKr5eF); 42L NeoChef™ Grill Microwave Oven in Stainless Finish (https://apo-opa.co/4f4TweN); 14 Place QuadWash™ Dishwasher with TrueSteam™ in Stainless Finish (https://apo-opa.co/4f4Twvj). Adze Ugah (Nigeria) – Bold Men Skills Program / BBM Foundation Nigerian-born, Johannesburg-based filmmaker, one of the directors of Shaka iLembe, whose feature Sierra's Gold won Best South African Feature Film at the 2024 Durban International Film Festival. Products: 100 inch LG QNED evo AI QNED86 MiniLED 4K 120Hz Smart TV (https://apo-opa.co/4bt52j0); 9.1.5 ch LG Home Cinema Soundbar with Surround Sound and Rear Speakers S95TR (https://apo-opa.co/4wmHX9H); [Wifi] 24k BTU DualCool+ Inverter (https://apo-opa.co/4wt1WDP). Esther Munyi (Kenya) – Botshabelo Babies Home, Midrand Kenyan data and analytics leader, founder of Charmed by Data and former Group Chief Data and Analytics Officer at Sasfin. Products: 900L InstaView™ Door-in-Door French Door Fridge with UVnano™ in Black Finish (https://apo-opa.co/3SKr5eF); 42L NeoChef™ Grill Microwave Oven in Stainless Finish (https://apo-opa.co/4f4TweN); 13Kg Front Loader with AI DD™ & Steam+™ in Black Finish (https://apo-opa.co/4wpZzSf). Thandi Mavata (South Africa) – The House Group, Johannesburg South African entrepreneur, author and women's-empowerment advocate, and founder of the Doek on Fleek movement. Products: 77 inch LG OLED evo AI G5 4K 165Hz Smart TV (https://apo-opa.co/4eUHWTq); [Wifi] 24k BTU DualCool+ Inverter (https://apo-opa.co/4wt1WDP) air conditioner; 3x LG UltraFine 27" QHD IPS Monitor with USB-C (https://apo-opa.co/4buggnp). Perpetual Kendi (Kenya) – Moses Molelekwa Arts Foundation, Tembisa Kenyan Pan-African entrepreneur and communications strategist, founder and CEO of Addleston PR and of the Laute Luxury Wines brand. Products: 65 inch LG QNED evo AI QNED86 MiniLED 4K 120Hz Smart TV (https://apo-opa.co/3QYRg0v); LG MR11 2300W, 4.2Ch AV Receiver System (https://apo-opa.co/4brSdW9).](https://businessinsights.africa/wp-content/uploads/2026/07/OIP-81-218x150.webp "How LG’s ‘Make Life Good’ turned an orphanage’s two-plate stove into a full kitchen")
