Saturday, May 9, 2026
elitecraft
Home Blog
News

Network International Launches In-Person Payment Solutions in Kenya

Staff Writer -
0
Network International (Network), a leading enabler of digital commerce across the Middle East and Africa (MEA) region, has launched innovative in-person payment solutions in Kenya, as part of its plans to transform payment across Africa. “Launching our point-of-sale solutions is part of our strategy to enter the in-person payments market in Kenya. As a...
Read more
News

Capture and control: Canon expands professional video ecosystem with ultra-telephoto Cinema zoom lens and Pan, Tilt, Zoom (PTZ) controller

Staff Writer -
0
Canon (www.Canon-CNA.com) announces two additions to its professional cinema and AV lineups: the CN30×40 IAS J R1/P1 ultra-telephoto cinema zoom lens (https://apo-opa.co/4egKrku) with a new updated drive unit and the RC‑IP300 multi-camera PTZ controller (https://apo-opa.co/41YXW0L) . Designed for high-end filmmaking and live events, the new zoom will provide filmmakers with even more power and flexibility, while the new controller offers an entry-level route into multi-camera PTZ control. Both products strengthen Canon’s film and broadcast ecosystem with tools that deliver precise control and cinematic image quality. The CN30×40 IAS J R1/P1 brings exceptional reach and optical performance to wildlife filmmakers and live productions. Featuring an ultra-telephoto 30x zoom range of 40-1200mm or 60-1800mm with extender, the lens provides native Super35mm coverage, and the renowned optical quality associated with Canon cinema lenses, enabling detailed 4K and 8K imagery – even from extreme distances. A new drive unit further enhances operability and functionality for professional applications, with features such as focus breathing correction, improved servo control, an info display and USB Type-C terminal for easy setup and maintenance. With a 1.5x extender, the lens increases focal reach while enabling full-frame coverage, offering filmmakers additional creative flexibility. Despite its powerful range, it remains comparatively light for its class and is built with a rugged construction suited to demanding environments such as wildlife hides, stadium gantries and remote production locations. Advanced autofocus and subject-tracking capabilities, combined with Canon’s Focus Guide, help operators maintain precise and accurate focus in fast-moving scenes. Canon is also introducing the RC‑IP300, a compact yet powerful PTZ controller built for modern multi-camera productions. Designed to enable single operators to manage complex camera setups, the controller controls up to 200 cameras, organises them into groups and stores up to 100 presets per camera for instant recall and repeatable shot framing. The controller features a 3.5-inch touchscreen preview, IP video inputs and an intuitive layout of joystick, touchscreen and programmable controls that streamline operation in broadcast studios, lecture halls and corporate production environments. Support for Canon’s PTZ Auto Tracking application and integration with tools such as Stream Deck further enhances workflow efficiency and automation. Together, these launches demonstrate Canon’s continued commitment to evolving production demands, from cinematic long-range storytelling to scalable IP-based multi-camera workflows. By combining advanced optics with intelligent control systems, Canon continues to develop its ever-expanding ecosystem of tools that enable creators and production teams to capture and control content with precision and creative freedom. CN30×40 IAS J R1/P1 (https://apo-opa.co/4egKrku) – key highlights Unrivalled 4K/8K optics with minimal flare and organic colour Powerful 30x focal range 40-1200mm or 60-1800mm with extender Native Super35mm, with 1.5x extender to increase reach and cover full frame sensors Portable and built for the field, light for its class, providing exceptional coverage RF or PL Mount data support with lens metadata capture for Zeiss eXtended dataTM and Cooke/iTM technology Advanced Autofocus with support for Dual Pixel AF II Auto Exposure Ramping Compensation to keep consistent brightness throughout the zoom range New drive unit with focus breathing correction, improved servo, info display and USB-C RC‑IP300 (https://apo-opa.co/41YXW0L) – key highlights Compact and control‑room ready, fitting studios, classrooms, and mobile setups Single‑operator control with intuitive joystick, touchscreen, and preset selections Scale up to 200 cameras with centralised control of multi‑cam setups Up to 100 presets per camera with instant, repeatable shots and moves 3.5" touchscreen preview with on‑board monitoring for quick checks and framing IP video inputs for streamlined networking, fewer cables, and enhanced workflows Supports Canon applications such as Auto Tracking and Auto Loop
Canon (www.Canon-CNA.com) announces two additions to its professional cinema and AV lineups: the CN30×40 IAS J R1/P1 ultra-telephoto cinema zoom lens (https://apo-opa.co/4egKrku) with a new updated drive unit and the RC‑IP300 multi-camera PTZ controller (https://apo-opa.co/41YXW0L) . Designed for high-end filmmaking and live events, the new zoom will provide filmmakers with even more power and flexibility, while the new controller offers an entry-level route...
Read more
News

Infinix Smart 20: The smart choice for Kenya’s everyday hustlers

Staff Writer -
0
Pure voice calls: Turn noise into business In real life, business doesn’t happen in quiet rooms. It happens in busy streets, markets, and on the move. The SMART20 is built for this reality with Pure Voice Calls powered by Voiceprint Noise Reduction, ensuring your voice cuts through background noise clearly. Whether you’re closing a deal or coordinating daily tasks, every conversation remains sharp and uninterrupted, allowing you to communicate with confidence wherever you are. Military-grade durability: Tough enough to survive The SMART 20 is engineered with military-grade durability, meaning it’s designed to withstand the kind of rough, unpredictable conditions users face every day. With up to 1.5 metres drop resistance, the device can survive accidental falls onto hard surfaces without cracking or failing, giving users confidence in high-movement environments. Beyond drops, the phone is built with a reinforced structure and strengthened screen, allowing it to handle pressure and impact better than typical smartphones. In practical terms, it’s tough enough to handle extreme scenarios – even being used to tap a small nail into a wooden surface without damaging the screen, showcasing its structural strength and resilience. Additionally, with IP64 water and dust resistance, the SMART 20 is protected against splashes, light rain, and dust exposure, making it reliable in outdoor and work-heavy environments. Power marathon: Energy that keeps you going Long days require a phone that can keep up. Equipped with a 5200mAh endurable battery, the SMART20 is built for extended use without constant charging. Even at just five percent battery, users can enjoy up to 2 hours of continuous calling or up to 24 hours on standby, ensuring you stay connected when it matters most. It’s power designed for those who don’t stop, and need a device that won’t either. A shift towards practical innovation Across Kenya, consumers are increasingly choosing products that deliver real value. Technology is no longer just a lifestyle accessory but a tool for productivity and growth. Powered by the MediaTek Helio G81 Ultimate, the SMART20 delivers reliable performance for everyday tasks, communication, and content consumption. It strikes a balance between affordability, durability, and efficiency, aligning with the realities of daily life. Built for real life The SMART20 is designed to perform where it matters the most. Despite its strength, the phone maintains a 7.7mm ultra-slim design, combining comfort with durability. It features IP64 water and dust resistance, and can withstand drops of up to 1.5 metres, making it reliable in unpredictable conditions. Additionally, the UltraLink feature enables offline communication up to 1km, offering connectivity even in areas with limited network access. The SMART20 enhances everyday experience with a 6.78-inch punch-hole screen and a 120Hz smooth display, delivering clear visuals and fluid interaction whether for work or entertainment. A phone for everyday achievers For many, the SMART20 reflects their journey. From entrepreneurs managing businesses on the go to young professionals balancing responsibilities, it fits seamlessly into demanding lifestyles. It is a phone for people who don’t show off –but get things done. Product availability The SMART20 is available in four colours:Sunlike Orange, Shadow Black, Polaris Titanium and Cloudline Blue. It is available in: 8GB + 64GB at Ksh12,499 RRP 8GB + 128GB at Ksh13,999 RRP Redefining smart The SMART20 is helping redefine what it means to be smart in today’s Kenya. It is not about owning the most expensive device. Rather, it is about owning one that works for you. Because in the end, it’s not about what you show but what you build. Hashtags: #TheSmartestPhone #SMART20Challenge About Infinix Established in 2013, Infinix is an innovation-driven brand dedicated to delivering cutting-edge technology, bold design, and outstanding performance. The brand provides smart, enjoyable mobile experiences that enhance everyday life. Beyond smartphones, Infinix has expanded its portfolio to include TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more, building a comprehensive ecosystem of smart devices. Currently, Infinix products are available in over 70 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia. For more information, please visit: http://ke.infinixmobility.com/
In a country where ambition is high, but opportunities are often limited, a new mindset is shaping how Kenyans define success. It is no longer about showing off. It is about building, growing, and making smart decisions that move life forward. This thinking drives the launch of the Infinix SMART20, a device now referred...
Read more
News

African Energy Week (AEW) 2026 Launches Artificial intelligence (AI) and Data Center Platform

Staff Writer -
0
African Energy Week (AEW) 2026 Launches Artificial intelligence (AI) and Data Center Platform, Bridging Africa’s Digital and Energy Transformation
The African Energy Week (AEW) Conference and Exhibition - taking place October 12-16 in Cape Town - will host the first-ever AI and Data Center Track, positioning the continent at the intersection of digital infrastructure expansion and energy system transformation. Led by the African Energy Chamber (AEC), the track is designed as a platform to align policymakers,...
Read more
News

50 Days to FIFA World Cup 2026™ The Countdown is ON!

Staff Writer -
0
With just 50 days to go, the world stands on the brink of football’s most anticipated spectacle - the FIFA World Cup 2026™. This milestone represents more than a countdown; it signals a rare opportunity for discerning clients, corporate leaders, and high-net-worth individuals to secure privileged access to football’s biggest global event. On Location, appointed by FIFA as the Official Hospitality Provider of the tournament, is proud to affirm that Integral has been appointed as the Exclusive Sales Agent in Nigeria for the official hospitality programme. Through this exclusive mandate, Integral offers official, ticket-inclusive hospitality packages designed to elevate every moment of the FIFA World Cup 2026™. From premium seating and private suites to exceptional culinary experiences, world-class service, and sophisticated lounge environments, each offering is curated for those who value access, comfort, and distinction. Whether hosting high-value clients, strengthening strategic relationships, or simply experiencing the tournament at an elite level, these hospitality experiences provide the ultimate platform to engage, entertain, and inspire. With only 50 days remaining, availability across hospitality packages is expected to be extremely limited, with global demand already accelerating. While there may be offers of unauthorized ticket-inclusive hospitality packages on unofficial platforms, On Location is the only official hospitality provider of the FIFA World Cup 26™ and https://FIFAWorldCup26.Hospitality.FIFA.com/ is the only official hospitality sales page. Hospitality packages and tickets sourced from unofficial sales channels may not be valid. Authorized global sales agents are published and will be continually updated at https://FIFAWorldCup26.Hospitality.FIFA.com/. Integral invites its distinguished clientele to act decisively - secure your official FIFA World Cup 2026™ hospitality package today and guarantee your place at the heart of the action. Be match-ready. Be part of history. Moments like this won’t wait. To reserve your preferred package, including shared lounges or private suites connect with Integral via: www.IntegralSande.com or Call/WhatsApp: +2348093677272, +2348168039329
With just 50 days to go, the world stands on the brink of football’s most anticipated spectacle - the FIFA World Cup 2026™. This milestone represents more than a countdown; it signals a rare opportunity for discerning clients, corporate leaders, and high-net-worth individuals to secure privileged access to football’s biggest global event. On Location,...
Read more
News

Secure Your Spot at Africa Tech Festival

Staff Writer -
0
Africa Tech Festival (https://AfricaTechFestival.com/), the continent’s longest-running and most influential technology event, today announced that registration is open for the 29th edition of the event, taking place from 16 to 19 November 2026 at the Cape Town International Convention Centre in South Africa. Based on the success of last year’s event, and ongoing conversations with key stakeholders, Africa Tech Festival 2026 is structured around six interconnected pillars that reflect where investment is flowing, where innovation is accelerating, and where the biggest opportunities lie: Telecoms & Connectivity; Data Centres; AI; Cybersecurity; Startups; and Digital Transformation. Every session, speaker and experience at Africa Tech Festival 2026 is built around these pillars, which will be showcased throughout the event, on eight dedicated stages. For sponsors and exhibitors, Africa Tech Festival is the premier platform where enterprise buyers, technology leaders, and solution providers converge to shape the future of digital transformation across the continent. Leading brands can engage directly with C-suite executives, policymakers, and industry leaders as they showcase solutions in telecoms, AI, data centres, cybersecurity and enterprise innovation. In addition to providing a forum for generating leads and forming partnerships, Africa Tech Festival’s media exposure and pan-African reach create the ideal platforms for boosting brand reputation. First wave of confirmed speakers announced Africa Tech Festival 2026 is already attracting some of the continent’s most influential technology and business leaders. Confirmed speakers to date include: Bunmi Cynthia Adeleye, Chief Strategy & Transformation Officer, Retail Supermarkets Nigeria Limited (Owners of Shoprite Nigeria) Dido wa Kalonji, Chief Information Officer, FNB Eswatini Faith Burn, Chief Technology and Operations Officer, Land and Agricultural Development Bank of South Africa Joost Pielage, Chief Technology Officer, Quro Medical Lazola Ndamase, Group Executive Head: Big Data & AI/ML Technology, Vodacom Mary Mahuma, Chief Information Officer, Sub-Saharan Africa, Philip Morris South Africa Nina Triantis, Head: Global Sponsor Coverage, Client Coverage CIB & Vice Chair/TMT, Standard Bank Group Nirvani Dhevcharran, Chief Technology Officer: Platforms and Operations, TFG (The Foschini Group) Nollie Maoto, Chief Data and Analytics Officer, FirstRand Compliance Office Nomsa Chabeli, Group Chief Executive Officer, South African Broadcasting Corporation (SABC) Richard Cazalet, Executive: Strategy and Transformation, Telkom SA Seaparo Phala, Chief Information Officer, Department of Sport, Arts and Culture Senthil Kumar Velayutham, Chief Technology and Digital Officer, African Development Bank Commenting on the importance of the event in advancing Africa’s digital transformation agenda, David Monaghan, VP, Africa Tech Festival, said, “Africa’s digital economy is accelerating at an unprecedented pace, and Africa Tech Festival 2026 is designed to be at the centre of that momentum. Whether you’re a decision-maker looking to shape strategy, an innovator seeking investment, or an organisation ready to put your brand in front of the continent’s most influential technology leaders, this is the event for you. We look forward to welcoming the industry to Cape Town in November.” Register to attend Africa Tech Festival 2026 General registration: https://apo-opa.co/3OvRBqv For more information, as well as exhibitor and sponsor applications, visit https://AfricaTechFestival.com/
Africa Tech Festival (https://AfricaTechFestival.com/), the continent’s longest-running and most influential technology event, today announced that registration is open for the 29th edition of the event, taking place from 16 to 19 November 2026 at the Cape Town International Convention Centre in South Africa. Based on the success of last year’s event, and ongoing conversations with...
Read more
News

Service as a service

Staff Writer -
0
iv Muthan Pr Eng, Head of Export Sales and Operations.
By Viv Muthan Pr Eng Digitalisation has brought and continues to bring sweeping advancements in how companies go to market and how customers engage with brands. Agentic AI is now poised to disrupt even these developments, creating a scramble among organisations anxious to invest in the “next big thing” for fear of being left...
Read more
News

Çelebi Aviation Enters Kenyan Market, Accelerating Strategic Growth Across Africa

Staff Writer -
0
Çelebi Aviation Enters Kenyan Market, Accelerating Strategic Growth Across Africa
Çelebi Aviation (www.CelebiAviation.com) has announced its entry into the Kenyan market, marking a key milestone in its expansion across Africa and reinforcing its focus on high-potential regions. With more than 65 years of experience in ground handling and cargo services, the company continues to operate with a strong emphasis on transparency, ethical standards, and full...
Read more
News

Emirates A380 to Dubai, Now With High‑Speed Wi‑Fi

Staff Writer -
0
Emirates’ (www.Emirates.com) flagship A380, long celebrated as one of aviation’s most iconic aircraft, is set to reach new heights as the first installation of next-generation Starlink Wi-Fi onboard has just been completed. The Emirates A380 was one of the first commercial aircraft in the world to offer internet to its customers, with first generation systems offering a total aircraft bandwidth of less than 1 Mbps. Emirates’ installation of three Starlink antennas on each A380 will improve the Wi-Fi available onboard a thousand-fold - offering a ‘better than at home’ connectivity experience for customers, while flying at 40,000 feet. The first Emirates A380 aircraft equipped with Starlink made its return to Dubai this week, after its installation and certification was accomplished in Newquay, UK. With more A380s scheduled for accelerated installation throughout 2026, Emirates customers will soon enjoy a transformative leap in onboard connectivity with the ability to stream, game, browse, and work throughout their journey on personal devices. The service will be complimentary for all customers, across all cabins, with easy sign up and access. Future enhancements will include Live TV streaming over Starlink, initially on personal devices and later integrated into seatback screens. From its celebrated Onboard Lounge to its signature First Class Shower Spa, the Emirates A380 has consistently redefined long-haul travel, beloved by customers from all corners of the globe. With the addition of Starlink’s seamless connectivity across all cabin classes, the Emirates A380 experience evolves once more, delivering a fully connected journey in the sky. A technical first for the world’s largest passenger aircraft As the world’s largest passenger aircraft, the A380 presents unique engineering challenges and opportunities. This industry-first Starlink configuration is designed to meet the demands of the A380’s ‘double-decker’ layout and high passenger capacity and is capable of delivering more than 2 Gbps of total aircraft bandwidth across the cabin. Compared with the Emirates Boeing 777, the Emirates A380 features additional wireless access points and a third antenna to deliver an enhanced connectivity experience for its higher passenger capacity. Optimised inter‑deck integration supports a seamless Wi‑Fi experience, with customers able to enjoy high speeds depending on usage and device capability. Accelerated rollout across an industry-leading fleet Starlink installations will soon begin at Emirates Engineering facilities in Dubai to accelerate deployment across the fleet. Emirates is committed to bringing the best possible connectivity to its entire fleet at the earliest opportunity, with 25 Boeing 777-300ER aircraft already equipped with Starlink and the first A380 now joining service. So far, more than 650,000 Emirates customers have already flown on Starlink‑equipped flights, experiencing the benefits of next‑generation onboard connectivity firsthand. Emirates continuous investment into elevating customer experience The introduction of Starlink on the A380 builds on Emirates’ ongoing investment into redefining the customer journey, including one of the most ambitious retrofit programmes in aviation history. To date, 93 Emirates aircraft have been fully refurbished (https://apo-opa.co/4d9Ldyo) featuring the installation of the widely acclaimed Premium Economy cabins, an enhanced Business Class, refreshed First Class suites, upgraded interiors and finishes in Economy Class and throughout all aspects of the cabin, and expanded and upgraded inflight systems that can offer more than 6,500 channels of entertainment. To complement the significant upgrades across all hardware, Emirates also continues to invest in its training programmes and facilities that are instrumental to customer experience. In mid-2025, Emirates opened an US$ 8 million facility - ‘Centre of Hospitality Excellence’ (https://apo-opa.co/3QpE9VP) to train its 25,000 cabin crew in the art of hospitality onboard – bringing together both the tangible and intangible elements of an outstanding travel experience.
Emirates customers will soon enjoy a transformative leap in onboard connectivity with the ability to stream, game, browse, and work throughout their journey on personal devices Emirates’ flagship A380, long celebrated as one of aviation’s most iconic aircraft, is set to reach new heights as the first installation of next-generation Starlink Wi-Fi onboard has...
Read more
News

Aurionpro expands its multi-country transaction banking engagement with Diamond Trust Bank (DTB)

Staff Writer -
0
Aurionpro Solutions Limited (www.AurionPro.com) (BSE: 532668 | NSE: AURIONPRO), a global leader in banking technology, announced the expansion and upgrade of its transaction banking engagement with Diamond Trust Bank (DTB), to modernize and enhance the bank’s corporate transaction banking capabilities across multiple countries. Download Document: https://apo-opa.co/4edHUaC This multi-country transaction banking upgrade covering Kenya, Uganda, and Tanzania aligns with DTB’s intent to enhance customer experience, streamline operations, and support growing transaction volumes as it expands its regional corporate banking footprint. DTB continues to focus on building a more agile, 'digital-first' banking experience, particularly around payments for its corporate customers across Africa, and is now well positioned to scale these capabilities. As part of its broader transformation agenda, the bank has been steadily investing in platforms that enhance scale, reliability, and service consistency across markets. Aurionpro’s upgraded iCashpro platform for DTB delivers a unified digital experience across payments, trade, virtual accounts, and real-time reporting, enhancing straight-through processing, visibility, and control for both the bank and its corporate customers. By enabling DTB to standardize and scale its transaction banking operations across countries, the platform ensures consistent service levels, stronger control, and improved efficiency. It also supports enhanced user experience, advanced security, and the flexibility to introduce new features as DTB expands its regional transaction banking footprint. Murali Natarajan (https://apo-opa.co/48trPdk), Managing Director & CEO, DTB Kenya commented: “We are delighted to strengthen and broaden our partnership with Aurionpro Solutions as part of DTB’s ongoing digital transformation journey across multiple markets. Our focus on innovation, operational excellence, and customer-centricity continues to guide our technology investments. This upgrade strengthens our transaction banking capabilities, enabling us to deliver greater value to our customers through robust digital channels and seamlessly integrated experiences.” Ashish Rai, Group CEO, Aurionpro Solutions, commented: “We are pleased to deepen our multi-country engagement with Diamond Trust Bank and support the next phase of its transaction banking modernization. As DTB continues to scale across markets, platform resilience and consistency become paramount. Through this partnership, we are proud to lead the next era of transformation in transaction banking, helping DTB enhance operational agility, deliver superior experiences to corporate customers, and create long-term value across geographies.” He added, “Aurionpro’s iCashpro lays a strong digital foundation for transaction & wholesale banks across the globe to grow their corporate and SME client portfolio today, while creating a clear roadmap for next- generation capabilities in AI-driven insights, advanced automation and API-led connectivity for businesses in Kenya and across Africa.”
Aurionpro Solutions Limited (www.AurionPro.com) (BSE: 532668 | NSE: AURIONPRO), a global leader in banking technology, announced the expansion and upgrade of its transaction banking engagement with Diamond Trust Bank (DTB), to modernize and enhance the bank’s corporate transaction banking capabilities across multiple countries. This multi-country transaction banking upgrade covering Kenya, Uganda, and Tanzania aligns...
Read more
News

High-End Smart New Energy Vehicle VOYAH Taishan X8 Draws Widespread Attention

Staff Writer -
0
On April 24, the 19th Beijing International Automotive Exhibition (2026) opened. VOYAH (www.VOYAH-Global.com), a high-end smart new energy vehicle (NEV) brand, made an appearance under the theme "Riding the Wind Upward." The recently launched VOYAH Taishan X8 garnered significant attention at the event. VOYAH announced three major internationalization initiatives: "Deepening presence in Europe, expanding into the Middle East, and entering right-hand drive markets." At the same time, the brand unveiled its ESG initiative, "BetterVOYAH," officially advancing its global strategy and sustainable development roadmap. Additionally, VOYAH will embark on a new phase of its pure electric strategy, aiming for pure electric vehicles to account for over 50% of its sales by 2027, while simultaneously building out a fast-charging network to ensure a truly worry‑free pure electric experience. Since its founding, VOYAH has achieved rapid and substantial growth in multiple areas, including brand building, product development, technological innovation, channel expansion, and overseas deployment. Recently, the company successfully listed on the Hong Kong Stock Exchange, becoming the "first listed high-end new energy vehicle brand among central and state-owned enterprises." This landmark achievement has reshaped the development logic of the high-end NEV sector. Leveraging its strong growth momentum, VOYAH is also the fastest among central and state-owned high-end NEV brands to expand from domestic to overseas markets. Its products are now sold in more than 40 countries, covering a wide range of European nations as well as the Middle East. The company has established over 240 overseas sales outlets. Thanks to its outstanding product capabilities and high-quality customer service, VOYAH has won broad favor and recognition from global consumers. Looking ahead to global development, VOYAH will continue to deepen its presence in overseas markets, integrate into local industrial ecosystems, and let the world see the unique charm of China's high-end "intelligent manufacturing."
On April 24, the 19th Beijing International Automotive Exhibition (2026) opened. VOYAH (www.VOYAH-Global.com), a high-end smart new energy vehicle (NEV) brand, made an appearance under the theme "Riding the Wind Upward." The recently launched VOYAH Taishan X8 garnered significant attention at the event. VOYAH announced three major internationalization initiatives: "Deepening presence in Europe, expanding into the Middle...
Read more
123...209Page 1 of 209

MOST POPULAR

Load more

HOT NEWS

Ad

EDITOR PICKS

POPULAR POSTS

POPULAR CATEGORY

© 2026. All Rights Reserved. Designed by Elite Craft Limited.