The partnership will see Aleph Holdings take over TikTok’s sales and support operations in Kenya, providing local businesses with tailored advertising solutions.
TikTok says this transition will streamline the ad-buying process and enhance brand engagement on the platform.
At the same time, Wowzi will serve as the creator management partner, helping local content creators connect with brands and agencies to unlock new commercial opportunities.
“We are incredibly proud of our vibrant and rapidly growing community in Kenya,” said Carl Jordan, Head of Sales, Global Business Solutions at TikTok Sub-Saharan Africa.
“These collaborations empower advertisers with cutting-edge digital ad formats while opening new doors for talented creators.”
Aleph Holdings’ involvement is expected to simplify media buying for businesses, allowing them to pay in local currency and access direct insights from TikTok.
Wowzi Co-founder and President Mike Otieno said the collaboration will have a transformative impact on Kenya’s digital marketplace, creating new revenue streams for content creators.
