Safaricom recently unveiled BAZE, a mobile video-on-demand service that offers local and regional short-form videos. The content which includes comedy, drama, lifestyle and music, among others, is accessible through a short code.
“Our goal is to delight our customers by availing a carefully curated collection of video content across their favourite genres. BAZE will place the entertainment Kenyans want at their fingertips, giving users freedom, choice and control over the content they consume,” said Sylvia Mulinge, Chief Customer Officer at Safaricom.
The service will offer customers an affordable subscription plan, proving a new revenue stream for Safaricom as competition in voice and data grows. Customers have the freedom to choose from two subscription plans – an all-day pass at Ksh10 and an all-day pass with 200MB data at Ksh20.
“As we launch BAZE, we are also pleased to announce that the platform will host new content not seen anywhere including a brand-new Kenyan action drama, Mission to Rescue which will be available exclusively on BAZE for three months before being unveiled anywhere else,” says Ms Mulinge.
