Continuing its commitment to providing mirrorless solutions for all photographers, Canon Europe (www.Canon-Europe.com) today announces two of its most-loved EF lenses will now be available in RF form – the RF 50mm F1.8 STM and RF 70-200mm F4L IS USM. The new RF version of Canon’s EF 50mm f/1.8 STM – nicknamed the ‘nifty fifty’ lens for its versatility – is perfect for enthusiast photographers transitioning to the EOS R System. Photographers looking to shoot everything from portraits to landscapes, day or night, can achieve incredible image quality and a new standard of ‘nifty fifty’ when using the RF 50mm F1.8 STM.
The RF 70-200mm F4L IS USM, also announced today, is a L-series telephoto zoom lens which is the world’s shortest and lightest f/4 interchangeable lens in its focal range [1]. The RF 70-200mm F4L IS USM provides amateur and professional photographers with high-performance, flexibility and a compact design to suit a variety of genres from wildlife and sports to travel and portraiture.
Both lenses join the RF family, which already includes prime, zoom, telephoto and super telephoto lenses and extenders. Using the lenses with Canon’s full-frame mirrorless camera bodies in the revolutionary EOS R System, from the recently launched EOS R5 and EOS R6 to the EOS R and EOS RP, photographers and videographers have greater levels of performance and creative flexibility.
Portable travel companion
Lightweight and compact, the RF 70-200mm F4L IS USM is just 695 grams and measures 11.9cm long. With a reduction of an incredible 32 per cent in comparison to its EF counterpart, it’s the ideal companion for on-the-go travel photographers. Even at its fully extended length, the RF 70-200mm F4L IS USM is exceptionally portable for a f/4 telephoto zoom lens. It features a reversible hood which sits neatly on top of the lens body, enabling photographers to store tidily between shooting scenarios. The RF 50mm F1.8 STM shares this benefit of being compact, measuring smaller in size than the EF version and Mount Adapter combined. Like others in the RF line-up, these lenses give photographers and videographers enhanced shooting capabilities with a kitbag that is much lighter.
Quality without compromise
With a standard 50mm angle of view and a large aperture of f/1.8, the RF 50mm F1.8 STM provides a perspective that’s close to human vision – ideal for portrait photographers capturing beautifully natural looking images in a wide range of shooting scenarios. Featuring a brand-new optical system, the RF 50mm F1.8 STM’s large aperture and PMo aspherical lenses achieve high image quality even at the maximum aperture, with better separation between the subject and background, allowing photographers to shoot in low light. The RF 50mm F1.8 STM has a minimum focusing distance of 0.3m, 5cm closer than the existing EF version, allowing objects to be photographed even closer with a shallow depth of field. The 7-blade circular aperture – inherited from the EF 50mm F1.8 – can be used for a defocused background or foreground, as well as beautiful bokeh. The RF 50mm F1.8 STM also features Super Spectra Coating technology, creating a harmonised colour balance which reduces ghosting and flare, as well as aberration.
The RF 70-200mm F4L IS USM features additional improvements such as Air Sphere Coating, four Ultra Low Dispersion (UD) lenses, and a reduced focusing distance from 1m to 0.6m, demonstrating Canon’s ongoing commitment to developing enhanced image quality for lenses in the RF range. Even at full zoom range, with its 9-blade iris and constant f/4 aperture giving superb bokeh, the RF 70-200mm F4L IS USM provides photographers with incredible detail. With the ability to catch stunning images at all zoom ranges, the RF 70-200mm F4L IS USM’s improved image quality provides sharp edge-to-edge photos. Photographs can be taken in crisp, sharp quality using both these new lenses at their maximum aperture, ideal for portrait photographers capturing subtle facial expressions or others wanting to frame precise details on smaller subjects.
Creative advantage
The RF 70-200mm F4L IS USM features Canon’s 5-stop Optical Image Stabilizer, allowing photographers to focus on pushing creative boundaries whilst the lenses produce high-quality images without the need for a tripod. The RF 70-200mm F4L IS USM boasts Dual Nano USM and up to 7.5-stop image stabilisation when used with the new Canon EOS R5 and EOS R6, achieving sharp, focused images at intense pace – even in low light conditions. With Dual Nano USM, the RF 70-200mm F4L IS USM also offers incredible levels of continuous focusing, allowing videographers to shoot in near silence.
The RF 50mm F1.8 STM benefits from up to 7-stop image stabilisation when used with either the EOS R5 or EOS R6. It also boasts STM for impeccable AF performance, providing enthusiast videographers with opportunities to try a range of new shooting types whilst filming in near silent, smooth quality.
“Both lenses are built with practicality in mind. Redesigned to allow photographers to capture with comfort, the RF 50mm F1.8 STM introduces a sophisticated and discreet non-click type combined focus and lens control ring, enabling photographers to have intuitive control over the camera and focusing settings, whilst still viewing the subject. The RF 70-200mm F4L IS USM maximises practicality for use outdoors, featuring a fluorine coating and dust and shock resistance. Boosting the high durability and robustness seen in Canon’s L-series lenses, the RF 70-200mm F4L IS USM features a heat shield coating, and dust and water-resistant construction, making it practical to use in both extreme hot and cold climates, said Amine Djouahra, Sales and Marketing Director at Canon Central and North Africa“ .















![Canon makes history with 170 Million lenses milestone Canon’s RF/EF lens production exceeds 170 million units, extending its world record in interchangeable lens production Both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume Canon Inc. announced that, in October 2025, Canon reached a historic milestone of producing a cumulative total of 170 million RF and EF interchangeable lenses for its EOS series, extending its world record for the highest number of interchangeable camera lenses ever produced. The EF lens was introduced in 1987 as the dedicated lens system for Canon’s EOS autofocus single-lens reflex film camera, debuting simultaneously with the EOS system itself. Since their inception, EF lenses have led the industry by incorporating a series of world-first technologies, including the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered Diffractive Optical (DO) element, and have undergone numerous evolutions. In 2018, Canon launched the RF lens series, designed for the EOS R mirrorless camera system, which features a large aperture, short back focus, and high-speed communication system to deliver even higher image quality. The RF and EF lens series lineup now includes a total of 108 models , covering a wide range of focal lengths from ultra-wide 10mm to super-telephoto 1200mm. The series also includes the world’s first VR lens lenses with built-in power zoom suited for video shooting, and even those compatible with power zoom adapters—expanding the scope of creative expression and meeting the diverse needs of users for both still photography and video. EF lens production began at Canon’s Utsunomiya Plant in 1987. Since then, both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume. Today, Canon manufactures lenses at five sites: Utsunomiya Plant; Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; Oita Canon Inc.; and Miyazaki Canon Inc. Milestones include 10 million units produced by 1995 and 50 million by 2009. Then in 2014, Canon became the first company in the world to reach 100 million interchangeable camera lenses produced. In October 2025, the company reached 170 million units, leading to the achievement of this world record. The 170 millionth lens produced was the RF 70-200mm F2.8 L IS USM Z. Canon has maintained the No.1 global market share for digital interchangeable-lens cameras for 22 consecutive years since 2003. Moving forward, Canon will continue to refine its proprietary imaging technologies and further strengthen and expand its lens lineup, pioneering new imaging possibilities and contributing to the continued evolution of photographic and video culture. Highlights in the development of the RF/EF Lens Series The EF lens, which was introduced alongside EOS in March 1987, has adopted a variety of world-first technologies, including Image Stabilizer (IS) technology, featured in the EF 75-300mm f/4-5.6 IS USM released in 1995; a multilayered Diffractive Optical (DO) element, used in the EF 400mm f/4 DO IS USM launched in 2001; and Subwavelength Structure Coating (SWC) [7], applied to the EF 24mm f/1.4L II USM released in 2008. In 2021, Canon launched the EOS VR System, a VR video system consisting of a mirrorless camera [8], dedicated lens, and PC software, thereby creating a 3D 180° VR video through an interchangeable lens camera. In 2024, Canon began rolling out a new series of hybrid lenses equipped with iris rings, designed to meet the needs of both still photography and professional video production. For zoom lenses, the company has also launched RF 24-105mm F2.8 L IS USM Z and RF 70-200mm F2.8 L IS USM Z which are compatible with power zoom adapters. For single focus lenses, the company released F1.4 L hybrid prime lens series that unified the size and ring and button position across models. In September 2025, Canon launched RF 85mm F1.4 L VCM, the fifth model in this series, demonstrating that it can meet demands in line with the changing times. [1] Includes EF, EF-S, EF-M, EF Cinema, RF, RF-S, and RF Cinema lenses and extenders. As of October 21, 2025 (according to a survey by Canon) [2] Among SLR cameras (according to a survey by Canon) [3] Number of products sold as of October 22, 2025 (including extenders). The number of lens models for sale is different according to market figures. [4] Focal length is 5.2mm to 1200mm when including VR lenses [5] An interchangeable digital camera lens that enables VR footage with a single camera. Among interchangeable lens digital cameras released as of October 5, 2021 (according to a survey by Canon) [6] Refers to unit share (according to a survey by Canon) [7] A special coating with advanced anti-reflective properties [8] For applicable cameras, please visit the official Canon website *Release dates in this document refer to dates in Japan. Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market. Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa. Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.](https://businessinsights.africa/wp-content/uploads/2026/05/1.-Canon-EOS-R50-Mirrorless-Camera-for-Beginners-1024x764-1-100x70.jpg)






