Kenyan specialty tea farmers and producers are set to gain direct access to premium international markets following the signing of a landmark offtake and promotional agreement in Nairobi ahead of the Africa Forward: Africa–France Partnerships for Innovation and Growth Summit – witnessed by both French President H.E Emmanuel Macron and Kenyan President H.E Dr. William Ruto. The agreement brings together Palais des Thés, a leading French specialty tea house, Gatanga Industries Limited, a Kenyan producer of premium specialty teas including indigenous purple tea cultivars, and Equity Group Holdings Plc.
- Under the deal, Palais des Thés will purchase Kenyan specialty purple teas and promote Kenyan tea through its global retail and education platforms.
- The partnership is expected to strengthen farmgate earnings and encourage a shift towards higher-value specialty tea production.
- The deal was facilitated by Equity Group Holdings Plc through its Africa Recovery and Resilience Plan (ARRP)
