Japan External Trade Organization (JETRO; Chairman and CEO: ISHIGURO Norihiko; Headquarters: Minato-ku, Tokyo) (www.JETRO.go.jp) is pleased to announce that it will host the TICAD Business Expo & Conference from 20 to 22 August 2025, as one of the Thematic Events of the Ninth Tokyo International Conference on African Development (TICAD9). This event will comprise four zones—Japan Fair, Africa Lounge, Event Stage, and Thematic Exhibitions—bringing together diverse content in one venue in a new style of event organisation. A total of 196 Japanese companies and organisations (including 107 small and medium enterprises (SMEs)) will be participating in Japan Fair, the largest number ever, making the TICAD business Expo & Conference the largest-ever Africa-related event to be organised by JETRO.
Download Exhibitor List: https://apo-opa.co/3F6KiAM
TICAD9 will be held in Yokohama, Kanagawa Prefecture from 20 to 22 August 2025, led by the Government of Japan and co-hosted by United Nations, United Nations Development Programme (UNDP), African Union Commission (AUC) and World Bank. In conjunction with TICAD9, JETRO has planned the TICAD Business Expo & Conference as a new style of business events that brings together diverse exhibits and opportunities for interaction. In order to support the proactive initiatives of Japanese companies to grasp expanding business opportunities in the African market, JETRO has updated its event model from a conventional exhibition to provide a more practical venue for business exchanges.
Japan Fair aims to create new business opportunities in the African market by introducing excellent products, technologies, and the services of Japanese companies to government officials and business leaders visiting Japan from African countries. The exhibition is comprised of eight thematic zones, based on the African Union’s Agenda 2063, including “Infrastructure,” “Health and Sanitation Improvement,” and “Food Value Chain.” A totally new addition for TICAD9 will be a “Pop Culture” zone.
Africa Lounge will feature the presentation of investment and business information from African governments for Japanese businesspeople interested in doing business in Africa.
The Event Stage will feature seminars based on business themes and thematic panel discussions by Japanese companies. JETRO is also planning panel discussions that bring together key persons from the African business community, as well as other pop culture and innovation-themed events.
At the Thematic Exhibitions JETRO will be showcasing the two themes of “Pop Culture” and “Innovation.” The Pop Culture exhibition will highlight the potential for business development utilising content originating from Japan, and the Innovation exhibition will introduce groundbreaking ideas and technology that promise to open up a new future for Africa and Japan.
In addition to the record number of exhibiting companies and organisations at Japan Fair, the TICAD Business Expo & Conference will incorporate new approaches to exhibitions and planning, including pop culture and innovation, seeking to invigorate business exchanges with Africa in new and unprecedented ways. The event will bring together diverse stakeholders from Japan and Africa and is expected to create new partnerships and business matching opportunities.
JETRO will use this event as an opportunity to continue to support Japanese companies in raising their visibility and expanding their businesses in the African market.
Overview
TICAD9
- Name: Ninth Tokyo International Conference on African Development (TICAD9)
- Date: Wednesday 20 – Friday 22 August 2025
- Organiser: Led by the Government of Japan, and co-hosted by the United Nations, United Nations Development Programme (UNDP), African Union Commission, and the World Bank
- Location: Yokohama, Kanagawa Prefecture
- Official website: (English) https://apo-opa.co/4meBrh8
(Japanese) https://apo-opa.co/4jSsIzF
TICAD Business Expo & Conference
- Date: Wednesday 20 – Friday 22 August 2025
- Organiser/Co-Organiser: JETRO, Japan Business Council for Africa (JBCA)
- Supported by: Ministry of Economy, Trade and Industry, Ministry of Foreign Affairs
- Venue: Pacific Yokohama, Hall B & C (Minato-Mirai 1-1-1, Nishi-ku, Yokohama, Kanagawa 220-0012)
- Total area: 10,000 m2
- Zones: Japan Fair, Africa Lounge, Event Stage, Thematic Exhibitions
About Japan Fair
Expected exhibitors: 196 companies and organisations (as of May 13) (excluding duplicates) (including in-booth exhibits)
*Of the above number, 107 participants are SMEs
*Participants from 30 Japanese prefectures.
Yamagata (1), Fukushima (1), Ibaraki (1), Gunma (1), Saitama (2), Chiba (2), Tokyo (111), Kanagawa (18), Niigata (1), Ishikawa (2), Yamanashi (1), Nagano (6), Gifu (1), Shizuoka (2), Aichi (6), Shiga (1), Kyoto (7), Osaka (15), Hyogo (13), Nara (1), Okayama (1), Hiroshima (2), Tokushima (1), Kagawa (2), Ehime (2), Fukuoka (1), Saga (1), Kumamoto (2), Miyazaki (1), Okinawa (2). (Figures in parenthesis indicate number of companies/organizations. Includes companies/organizations with more than one location.)
*Number of participants by zone:
Japanese Companies Driving Growth in Africa: 63
Transforming Infrastructure: 55
Advancing Healthcare and Sanitation Standards: 24
Food Value Chain: 23
Skills for the Future: 14
Climate Solutions: 14
Sustainable Urban Development Solutions: 3
Pop Culture: 2
Overview and outcomes of Japan-Africa Business Expo held at TICAD7 in 2019
- Date: 28-30 August 2019
- Total area: 6,700 m2
- No. of visitors: Approx. 21,000
- No. of Japan Fair exhibitors: 156 companies/organisations (including 81 SMEs)
- No. of exhibiting countries in Africa Lounge: 45
![Canon’s RF/EF lens production exceeds 170 million units, extending its world record in interchangeable lens production Both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume Canon Inc. announced that, in October 2025, Canon reached a historic milestone of producing a cumulative total of 170 million RF and EF interchangeable lenses for its EOS series, extending its world record for the highest number of interchangeable camera lenses ever produced. The EF lens was introduced in 1987 as the dedicated lens system for Canon’s EOS autofocus single-lens reflex film camera, debuting simultaneously with the EOS system itself. Since their inception, EF lenses have led the industry by incorporating a series of world-first technologies, including the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered Diffractive Optical (DO) element, and have undergone numerous evolutions. In 2018, Canon launched the RF lens series, designed for the EOS R mirrorless camera system, which features a large aperture, short back focus, and high-speed communication system to deliver even higher image quality. The RF and EF lens series lineup now includes a total of 108 models , covering a wide range of focal lengths from ultra-wide 10mm to super-telephoto 1200mm. The series also includes the world’s first VR lens lenses with built-in power zoom suited for video shooting, and even those compatible with power zoom adapters—expanding the scope of creative expression and meeting the diverse needs of users for both still photography and video. EF lens production began at Canon’s Utsunomiya Plant in 1987. Since then, both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume. Today, Canon manufactures lenses at five sites: Utsunomiya Plant; Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; Oita Canon Inc.; and Miyazaki Canon Inc. Milestones include 10 million units produced by 1995 and 50 million by 2009. Then in 2014, Canon became the first company in the world to reach 100 million interchangeable camera lenses produced. In October 2025, the company reached 170 million units, leading to the achievement of this world record. The 170 millionth lens produced was the RF 70-200mm F2.8 L IS USM Z. Canon has maintained the No.1 global market share for digital interchangeable-lens cameras for 22 consecutive years since 2003. Moving forward, Canon will continue to refine its proprietary imaging technologies and further strengthen and expand its lens lineup, pioneering new imaging possibilities and contributing to the continued evolution of photographic and video culture. Highlights in the development of the RF/EF Lens Series The EF lens, which was introduced alongside EOS in March 1987, has adopted a variety of world-first technologies, including Image Stabilizer (IS) technology, featured in the EF 75-300mm f/4-5.6 IS USM released in 1995; a multilayered Diffractive Optical (DO) element, used in the EF 400mm f/4 DO IS USM launched in 2001; and Subwavelength Structure Coating (SWC) [7], applied to the EF 24mm f/1.4L II USM released in 2008. In 2021, Canon launched the EOS VR System, a VR video system consisting of a mirrorless camera [8], dedicated lens, and PC software, thereby creating a 3D 180° VR video through an interchangeable lens camera. In 2024, Canon began rolling out a new series of hybrid lenses equipped with iris rings, designed to meet the needs of both still photography and professional video production. For zoom lenses, the company has also launched RF 24-105mm F2.8 L IS USM Z and RF 70-200mm F2.8 L IS USM Z which are compatible with power zoom adapters. For single focus lenses, the company released F1.4 L hybrid prime lens series that unified the size and ring and button position across models. In September 2025, Canon launched RF 85mm F1.4 L VCM, the fifth model in this series, demonstrating that it can meet demands in line with the changing times. [1] Includes EF, EF-S, EF-M, EF Cinema, RF, RF-S, and RF Cinema lenses and extenders. As of October 21, 2025 (according to a survey by Canon) [2] Among SLR cameras (according to a survey by Canon) [3] Number of products sold as of October 22, 2025 (including extenders). The number of lens models for sale is different according to market figures. [4] Focal length is 5.2mm to 1200mm when including VR lenses [5] An interchangeable digital camera lens that enables VR footage with a single camera. Among interchangeable lens digital cameras released as of October 5, 2021 (according to a survey by Canon) [6] Refers to unit share (according to a survey by Canon) [7] A special coating with advanced anti-reflective properties [8] For applicable cameras, please visit the official Canon website *Release dates in this document refer to dates in Japan. Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market. Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa. Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.](https://businessinsights.africa/wp-content/uploads/2026/05/1.-Canon-EOS-R50-Mirrorless-Camera-for-Beginners-1024x764-1-218x150.jpg "Canon makes history with 170 Million lenses milestone")
![Canon’s RF/EF lens production exceeds 170 million units, extending its world record in interchangeable lens production Both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume Canon Inc. announced that, in October 2025, Canon reached a historic milestone of producing a cumulative total of 170 million RF and EF interchangeable lenses for its EOS series, extending its world record for the highest number of interchangeable camera lenses ever produced. The EF lens was introduced in 1987 as the dedicated lens system for Canon’s EOS autofocus single-lens reflex film camera, debuting simultaneously with the EOS system itself. Since their inception, EF lenses have led the industry by incorporating a series of world-first technologies, including the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered Diffractive Optical (DO) element, and have undergone numerous evolutions. In 2018, Canon launched the RF lens series, designed for the EOS R mirrorless camera system, which features a large aperture, short back focus, and high-speed communication system to deliver even higher image quality. The RF and EF lens series lineup now includes a total of 108 models , covering a wide range of focal lengths from ultra-wide 10mm to super-telephoto 1200mm. The series also includes the world’s first VR lens lenses with built-in power zoom suited for video shooting, and even those compatible with power zoom adapters—expanding the scope of creative expression and meeting the diverse needs of users for both still photography and video. EF lens production began at Canon’s Utsunomiya Plant in 1987. Since then, both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume. Today, Canon manufactures lenses at five sites: Utsunomiya Plant; Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; Oita Canon Inc.; and Miyazaki Canon Inc. Milestones include 10 million units produced by 1995 and 50 million by 2009. Then in 2014, Canon became the first company in the world to reach 100 million interchangeable camera lenses produced. In October 2025, the company reached 170 million units, leading to the achievement of this world record. The 170 millionth lens produced was the RF 70-200mm F2.8 L IS USM Z. Canon has maintained the No.1 global market share for digital interchangeable-lens cameras for 22 consecutive years since 2003. Moving forward, Canon will continue to refine its proprietary imaging technologies and further strengthen and expand its lens lineup, pioneering new imaging possibilities and contributing to the continued evolution of photographic and video culture. Highlights in the development of the RF/EF Lens Series The EF lens, which was introduced alongside EOS in March 1987, has adopted a variety of world-first technologies, including Image Stabilizer (IS) technology, featured in the EF 75-300mm f/4-5.6 IS USM released in 1995; a multilayered Diffractive Optical (DO) element, used in the EF 400mm f/4 DO IS USM launched in 2001; and Subwavelength Structure Coating (SWC) [7], applied to the EF 24mm f/1.4L II USM released in 2008. In 2021, Canon launched the EOS VR System, a VR video system consisting of a mirrorless camera [8], dedicated lens, and PC software, thereby creating a 3D 180° VR video through an interchangeable lens camera. In 2024, Canon began rolling out a new series of hybrid lenses equipped with iris rings, designed to meet the needs of both still photography and professional video production. For zoom lenses, the company has also launched RF 24-105mm F2.8 L IS USM Z and RF 70-200mm F2.8 L IS USM Z which are compatible with power zoom adapters. For single focus lenses, the company released F1.4 L hybrid prime lens series that unified the size and ring and button position across models. In September 2025, Canon launched RF 85mm F1.4 L VCM, the fifth model in this series, demonstrating that it can meet demands in line with the changing times. [1] Includes EF, EF-S, EF-M, EF Cinema, RF, RF-S, and RF Cinema lenses and extenders. As of October 21, 2025 (according to a survey by Canon) [2] Among SLR cameras (according to a survey by Canon) [3] Number of products sold as of October 22, 2025 (including extenders). The number of lens models for sale is different according to market figures. [4] Focal length is 5.2mm to 1200mm when including VR lenses [5] An interchangeable digital camera lens that enables VR footage with a single camera. Among interchangeable lens digital cameras released as of October 5, 2021 (according to a survey by Canon) [6] Refers to unit share (according to a survey by Canon) [7] A special coating with advanced anti-reflective properties [8] For applicable cameras, please visit the official Canon website *Release dates in this document refer to dates in Japan. Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market. Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa. Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.](https://businessinsights.africa/wp-content/uploads/2026/05/1.-Canon-EOS-R50-Mirrorless-Camera-for-Beginners-1024x764-1-100x70.jpg "Canon makes history with 170 Million lenses milestone")
