CBK licenses Jawabu Biashara as a digital lender

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‘We are committed to mutual success’ A quiet revolution is brewing in the fight against energy poverty and climate change, and its engine is an unexpected one: a microfinance loan. While major corporations pledge distant net-zero goals, one lender, Jawabu Biashara, is making a tangible impact today. By designing a specialized loan product for Biogas digestors, they are turning communities into active participants in the green economy. Business Insights Africa talked to Mr. Charles Njoroge, Managing Director, Jawabu Biashara, to understand their winning concept. How has Jawabu Biashara evolved from its early days to become a formidable player in the microfinance industry in Kenya? Seven years ago, specifically in Githurai, we stablished our first office that doubled as our head office. From that humble beginnings, today we operate in over 11 counties and we offer a buffet of financial solutions. Jawabu Biashara name defines our business mandate in Kenya, to be a solution to the very many micro-entrepreneurs who operate micro and small enterprises that dot every part of Kenya. We remain guided by our vision, to be a market leader and a partner of choice in the provision of innovative and profitable customer focused financial solutions in Kenya. This is a huge mandate, but one we are equal to the task. Our past, and indeed our future growth is anchored on charting an organization path that walks on innovation and partnerships. As an institution, we have built a team that believes in our bigger picture, if we are to deliver our brand promise of Finance, Empower and transform. This way we have been able to manage the challenges that come our way with confidence. We have also taken our business lessons along the way, and we remain hopeful the future can only be better. What are some of the proudest achievements of Jawabu Biashara over the years? Jawabu Biashara, like many other business corporates has had its good days and challenging days as well. Some of the achievements we have had, and many a times other institutions may have taken it for granted is to survive covid-19. From an institutional point of view this was the most difficult period in the life of Jawabu Biashara, yet when I look back, its the moment when resilience of the organization got tested. While some of our peers have struggled to raise themselves up, we have dusted ourselves, taken our lessons and moved on. Further, we have been able to retain staff, deliver scale, expanded to eleven counties over the period and executed more innovative solutions, giving Jawabu Biashara that inner drive to thrive despite the very many odds we find on our way. As MD, how have you worked to preserve Jawabu Biashara’s legacy while driving modernization? First, I have passion for what I do. I like what I do, and every day is an improvement of yesterday. The moment I listen to a customer say, how grateful he|she is for the funding support he received from Jawabu and shares his|her journey of success due to our intervention, that’s it for me. Further when certain facts confront me like - Over 90% of rural households in Kenya use firewood for cooking, they rely majorly on 3-stone cook stoves because they are cheap to assemble and operate, this resonates well with my past. You ask yourself, what can you do to change this? At the same time, you gather millions of Kenyans, especially women and children are exposed to harmful smoke from traditional cooking methods, then this speaks to you as well. Further, you gather that the long term health effects, which include respiratory illnesses are devastating rural families , with over 20,000 deaths attributed to indoor air pollution each year in Kenya – can something be done? This is where Jawabu Biashara comes in with its clean cooking solutions. We are able to remove households from harmful smoke and respiratory deaths through access to affordable credit for clean cooking. This brings to life why an institution like Jawabu exists. We work for a good bottom line, just like any one else, but we are proud to say we deliver impact, we deliver over 9 of the 17 UN SDGs ( sustainable development goals) and this fits well to our brand promise of Finance , Empower and Transform. Beyond this, its also very clear in the entire microfinance space, that you cannot wish away technology and digitization. The challenge though, is that it’s expensive. Finally, the question that bothers me and every other executive every minute of the day is – What can we do today to remain relevant not only today, but also tomorrow? Sustaining business relevance and understanding how to identify what matters, filtering out distractions, and connecting information or actions to objectives for better problem-solving and decision-making is the new norm in a fast paced industry like the one Jawabu Biashara is in. How do you ensure that the institution’s culture remains client-centric and innovative amid industry disruptions? Peter Drucker, an influential thinker and author on management talks of corporate culture as ,
Mr Charles Njoroge, Managing Director, Jawabu Biashara

The Central Bank of Kenya (CBK) has licensed an additional 32 Digital Credit Providers (DCPs), raising the total number of approved digital lenders in the country to 227.

Among the newly licensed digital lenders is Jawabu Biashara, a purpose-driven microfinance institution committed to transforming lives through accessible and sustainable financial solutions.

In a press statement, CBK said the move was in line with section 59 (2) of the CBK Act, with the names of the new providers posted on its official website.

“The Central Bank of Kenya (CBK) announces the licensing of an additional 32 Digital Credit Providers (DCPs). This is pursuant to Section 59(2) of the Central Bank of Kenya Act (CBK Act),” read part of the statement.

According to the regulator, since March 2022, it has received over 800 applications and is continuing to work closely with the applicants in reviewing their subsequent applications

The monetary authority further stated that its negotiations and licensing of the DCPs are to ensure they adhere to the state laws and also safeguard the interests of the public.

“The focus of the engagements with DCPs has been inter alia on business models, consumer protection and fitness and propriety of proposed shareholders, directors, and management. This is to ensure adherence to the relevant laws and importantly that the interests of customers are safeguarded.”

The licensing of the new credit providers comes months after CBK licensed another 42 DCPs in December 2025. This brings the total number of licensed DCPS from 195 to 227.

Digital Credit Providers (DCPs) are financial institutions that offer loans and credit services digitally. They use platforms such as mobile apps, websites, or USSD. 

Loan products include education loans, development loans, short-term personal loans, asset financing, and business loans.

As of February 2026, licensed DCPs had disbursed up to 7.5 million loans valued at Ksh 133.5 billion, highlighting the sector’s growing role in expanding access to credit.

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