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Lifestyle

Clear Blue and BRCK partner to connect more people to the...

Special Correspondent - November 22, 2018

Main Story

Tuskys Win-a-Car Christmas promo shores up M-PESA payments

Special Correspondent - November 22, 2018

Lifestyle

Tuskys predicts a 30% festive season growth this year with local...

Special Correspondent - November 16, 2018

Lifestyle

Bluemoon Coconut hits the market as government crackdown fuels market growth

Special Correspondent - November 16, 2018

Executive Corner

Africa’s health Paradox: Pneumonia is preventable but still kills 16% of...

Special Correspondent - November 16, 2018

Executive Corner

Co-op Bank Profits Up

Special Correspondent - November 16, 2018

Executive Corner

APA Insurance partners with Azuri to boost insurance penetration

Special Correspondent - November 16, 2018

Executive Corner

EY honours Southern African entrepreneurs who redefine convention and inspire change

Special Correspondent - November 16, 2018

Lifestyle

Triple win for African rugby on the global stage

Special Correspondent - November 15, 2018

Lifestyle

Merck Foundation announces the winners for their “Merck Diabetes Award” to...

Special Correspondent - November 15, 2018

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Meet Teresia, a resilient woman from Kiamuringa village in Gachoka location, Embu County who has defied adversity to secure a brighter future for her family. With five children to care for, Teresia took on the role of the family's sole provider, juggling various income streams from poultry and miraa farming to brick manufacturing. Her determination knew no bounds as she aspired to become a landlady in her community. In Kiamuringa, a semi-arid region, clean water was once a distant dream. Villagers had to trek two kilometers in search of boreholes, which often ran dry. To ensure her children's access to water, Teresia's young ones would wake up at 4 am daily to avoid the long queues, forcing Teresia's children to rise before dawn, braving long queues, their education hanging by a thread. Moreover, the exposed boreholes posed health risks due to waterborne diseases. Frustrated by this situation, Teresia turned to BIMAS microfinance. She had been a loyal member for years, securing loans to nurture her miraa, poultry, and brick businesses. She recognized that hens, miraa, and brickmaking all demanded copious amounts of water for success. In January 2021, a ray of hope emerged as Teresia learnt that BIMAS was offering financing for water tanks to its customers. She seized this opportunity and secured a Ksh 27,000 loan to purchase and install a 4,000-liter water tank in her home. Additionally, BIMAS assisted her in acquiring a water pump worth Ksh 50,000. These investments proved to be game-changers, allowing her to operate her businesses seamlessly even during dry seasons. Today, Teresia's life has undergone an admirable transformation. She is not only a content mother but also a generous neighbor who shares her reservoir's abundance with the community. Her children's education has significantly improved as they can now focus on their studies without the burden of water-fetching. Furthermore, access to clean water has enhanced their health and overall well-being. Teresia's entrepreneurial spirit has thrived with BIMAS's support, leading to the establishment of a rental business on her property. Her success story is a proof to how access to clean water can unlock opportunities and improve lives. With a radiant smile, she expresses her gratitude, saying, "BIMAS has brought joy into my life, and I am delighted to see my neighbors benefit as well. I eagerly look forward to securing financing for another 6,000-liter water tank for my rental premises." Teresia's journey to water prosperity is an inspiration to us all.

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Bimas Microfinance Impact Stories: GIVING BRIGHT FUTURES TODAY

GoDaddy (www.GoDaddy.com), a global leader in empowering entrepreneurs, announced the expansion of its new Digital Ads feature with GoDaddy Airo® (https://GetStarted.GoDaddy/Africa) to nine new English-language markets including Ireland, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Africa and the United Arab Emirates. This AI-powered tool enables small business owners and entrepreneurs to create, launch, and manage professional Google Ad campaigns in minutes, without prior advertising expertise, directly addressing a key barrier to online visibility and customer acquisition. "Reaching new customers online is critical for growth, but creating effective ads has traditionally required significant time or resources many small businesses simply don’t have," said Selina Bieber, Vice President of International Markets at GoDaddy. "Airo Digital Ads now empowers entrepreneurs in these markets to compete more effectively. Our AI handles the technical complexities, like writing compelling ad copy and selecting high-performing search keywords, so they can focus on running their business and connecting with customers." Why Simplifying Digital Ads Matters GoDaddy’s 2025 Global Entrepreneurship Survey highlights the hurdles faced by entrepreneurs, with over one in three (37%) facing financial constraints limiting marketing investments, 23% struggling with technology complexity, and 40% citing work-life balance challenges from operational demands. Digital Ads leverages Airo’s advanced AI to transform ad creation from a daunting task into an effortless streamlined process. Instant Campaign Setup: Generate complete, professional Google Ad campaigns in minutes. Airo drafts persuasive ad copy, selects relevant keywords based on the business offering, and structures the campaign using industry best practices, eliminating the "blank page" problem. Zero Experience Required: Tailored specifically for those new to digital advertising, the intuitive dashboard guides users through the process without requiring a dedicated marketing team. Full Control & Customization: Users review, edit, and perfect every element before launch – headlines, descriptions, keywords, target audience, and budget. The AI provides a powerful starting point, but the business owner makes the final decisions. Integrated Management & Analytics: Launch campaigns and track detailed performance metrics (like clicks, impressions, and costs) all within the GoDaddy Digital Ads dashboard. No need to juggle multiple platforms or logins. Risk-Free Testing: Preview the complete ad exactly as it will appear on Google. Make unlimited adjustments. Campaigns only go live when the user is completely satisfied. AI Benefits for All Entrepreneurs Digital Ads effectively works as a plug-and-play solution to key challenges faced by various entrepreneurial segments. Small business owners new to digital ads gain a streamlined, cost-efficient entry point without agency overhead; busy entrepreneurs benefit from rapid campaign launch to drive traffic while juggling multiple priorities; and budget-conscious businesses garner professional results without the need to hire specialists to manage ads. Get started today at https://GetStarted.GoDaddy/Africa.

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Special Correspondent

Clear Blue and BRCK partner to connect more people to the...

Tuskys Win-a-Car Christmas promo shores up M-PESA payments

Tuskys predicts a 30% festive season growth this year with local...

Bluemoon Coconut hits the market as government crackdown fuels market growth

Africa’s health Paradox: Pneumonia is preventable but still kills 16% of...

Co-op Bank Profits Up

APA Insurance partners with Azuri to boost insurance penetration

EY honours Southern African entrepreneurs who redefine convention and inspire change

Triple win for African rugby on the global stage

Merck Foundation announces the winners for their “Merck Diabetes Award” to...

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How Huawei is building a 1 million strong talent ecosystem

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Kinder Products Imported into the Country are Free from Salmonella Contaminated...

Safaricom Marks 18 years of M-PESA with money market fund

Bimas Microfinance Impact Stories: GIVING BRIGHT FUTURES TODAY

GoDaddy Brings Artificial Intelligence (AI)-Powered Digital Ads to Entrepreneurs, Empowering Faster...

EDITOR PICKS

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