Science, technology, and innovation are Africa’s blueprint for accelerated development

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Science, technology, and innovation are Africa’s blueprint for accelerated development

Staff Writer - March 2, 2022

News

Corteva Agriscience Leads Fight Against Above-Ground Maize Pests

Staff Writer - March 2, 2022

Feature

African Metaverse set to Boost Economy and Create Employment

Staff Writer - March 2, 2022

Gadgets

Branch International picks Kenya as its Pan-African digital bank launchpad

Staff Writer - March 2, 2022

Gadgets

SAMSUNG FREESTYLE THE PORTABLE SCREEN FOR EVERYWHERE VIEWING

Staff Writer - February 28, 2022

Main Story

Equity Launches Hackathon Open to The University of Nairobi and Meru...

Staff Writer - February 24, 2022

Gadgets

Clickatell, a Global Leader in Chat Commerce, Secures $91 Million in...

Staff Writer - February 23, 2022

Gadgets

Meta launches Reels on Facebook and New Ways for Creators to...

Staff Writer - February 23, 2022

Gadgets

MTIBA PARTNERS WITH KENYA ASSOCIATION OF PRIVATE HOSPITALS (KAPH) TO BOOST...

Staff Writer - February 23, 2022

Feature

MarketForce raises $40M Series A to Scale Up the Super App...

Staff Writer - February 22, 2022

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Samsung Galaxy A34 and Galaxy A54 now officially on sale in...

April 26, 2023

GoDaddy (www.GoDaddy.com), a global leader in empowering entrepreneurs, announced the expansion of its new Digital Ads feature with GoDaddy Airo® (https://GetStarted.GoDaddy/Africa) to nine new English-language markets including Ireland, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Africa and the United Arab Emirates. This AI-powered tool enables small business owners and entrepreneurs to create, launch, and manage professional Google Ad campaigns in minutes, without prior advertising expertise, directly addressing a key barrier to online visibility and customer acquisition. "Reaching new customers online is critical for growth, but creating effective ads has traditionally required significant time or resources many small businesses simply don’t have," said Selina Bieber, Vice President of International Markets at GoDaddy. "Airo Digital Ads now empowers entrepreneurs in these markets to compete more effectively. Our AI handles the technical complexities, like writing compelling ad copy and selecting high-performing search keywords, so they can focus on running their business and connecting with customers." Why Simplifying Digital Ads Matters GoDaddy’s 2025 Global Entrepreneurship Survey highlights the hurdles faced by entrepreneurs, with over one in three (37%) facing financial constraints limiting marketing investments, 23% struggling with technology complexity, and 40% citing work-life balance challenges from operational demands. Digital Ads leverages Airo’s advanced AI to transform ad creation from a daunting task into an effortless streamlined process. Instant Campaign Setup: Generate complete, professional Google Ad campaigns in minutes. Airo drafts persuasive ad copy, selects relevant keywords based on the business offering, and structures the campaign using industry best practices, eliminating the "blank page" problem. Zero Experience Required: Tailored specifically for those new to digital advertising, the intuitive dashboard guides users through the process without requiring a dedicated marketing team. Full Control & Customization: Users review, edit, and perfect every element before launch – headlines, descriptions, keywords, target audience, and budget. The AI provides a powerful starting point, but the business owner makes the final decisions. Integrated Management & Analytics: Launch campaigns and track detailed performance metrics (like clicks, impressions, and costs) all within the GoDaddy Digital Ads dashboard. No need to juggle multiple platforms or logins. Risk-Free Testing: Preview the complete ad exactly as it will appear on Google. Make unlimited adjustments. Campaigns only go live when the user is completely satisfied. AI Benefits for All Entrepreneurs Digital Ads effectively works as a plug-and-play solution to key challenges faced by various entrepreneurial segments. Small business owners new to digital ads gain a streamlined, cost-efficient entry point without agency overhead; busy entrepreneurs benefit from rapid campaign launch to drive traffic while juggling multiple priorities; and budget-conscious businesses garner professional results without the need to hire specialists to manage ads. Get started today at https://GetStarted.GoDaddy/Africa.

GoDaddy Brings Artificial Intelligence (AI)-Powered Digital Ads to Entrepreneurs, Empowering Faster...

October 13, 2025

Jubilee Health Insurance’s Njeri Jomo Named CEO of the Year at...

December 13, 2024

BrighterMonday signs deal to help French businesses in Kenya hire the...

August 12, 2021

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Executive Corner

OVER 15,000 PEOPLE TURN UP FOR TWAWEZA LIVE CONCERT IN ELDORET

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News

Kenya: UN expert to assess human rights of persons with albinism

Farming

Safaricom opens second shop in Nakuru

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Family Bank to List by Introduction on NSE on June 23

June 11, 2026

Shelter Afrique Development Bank Unveils New Brand Identity as it Marks...

June 11, 2026

Gen Z tech talent rewires Africa’s fight against hunger

June 4, 2026

Third Africa Islamic Finance Forum Confirmed for Nigeria March 2018

March 23, 2018

EABL signs lease deal for office space in upcoming Garden City...

March 14, 2018

Facebook Introduces Messenger Rooms and More ways to connect

April 27, 2020

Staff Writer

Science, technology, and innovation are Africa’s blueprint for accelerated development

Corteva Agriscience Leads Fight Against Above-Ground Maize Pests

African Metaverse set to Boost Economy and Create Employment

Branch International picks Kenya as its Pan-African digital bank launchpad

SAMSUNG FREESTYLE THE PORTABLE SCREEN FOR EVERYWHERE VIEWING

Equity Launches Hackathon Open to The University of Nairobi and Meru...

Clickatell, a Global Leader in Chat Commerce, Secures $91 Million in...

Meta launches Reels on Facebook and New Ways for Creators to...

MTIBA PARTNERS WITH KENYA ASSOCIATION OF PRIVATE HOSPITALS (KAPH) TO BOOST...

MarketForce raises $40M Series A to Scale Up the Super App...

MOST POPULAR

Samsung Galaxy A34 and Galaxy A54 now officially on sale in...

GoDaddy Brings Artificial Intelligence (AI)-Powered Digital Ads to Entrepreneurs, Empowering Faster...

Jubilee Health Insurance’s Njeri Jomo Named CEO of the Year at...

BrighterMonday signs deal to help French businesses in Kenya hire the...

HOT NEWS

OVER 15,000 PEOPLE TURN UP FOR TWAWEZA LIVE CONCERT IN ELDORET

Small Businesses Embrace Social— But Could be Missing a Trick in...

Kenya: UN expert to assess human rights of persons with albinism

Safaricom opens second shop in Nakuru

EDITOR PICKS

Family Bank to List by Introduction on NSE on June 23

Shelter Afrique Development Bank Unveils New Brand Identity as it Marks...

Gen Z tech talent rewires Africa’s fight against hunger

POPULAR POSTS

Third Africa Islamic Finance Forum Confirmed for Nigeria March 2018

EABL signs lease deal for office space in upcoming Garden City...

Facebook Introduces Messenger Rooms and More ways to connect

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