SAMSUNG ELECTRONICS ANNOUNCES THE GLOBAL LAUNCH OF THE GALAXY S23 SERIES

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SAMSUNG ELECTRONICS ANNOUNCES THE GLOBAL LAUNCH OF THE GALAXY S23 SERIES

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Felicio Fundi is a young, dedicated farmer residing in Rianjeru village, Mbeti South, Embu County. He is a loving husband and also a proud father of one. Felicio bears the essential responsibility of providing for his family, and he achieves this through a diverse array of agricultural pursuits, including dairy farming, pawpaw cultivation, and banana farming. In the semi-arid region of Rianjeru, clean water is scarce. The community depends on the "Rupingazi Rweru" water project, funded by the World Bank, but water is only available on specific days. During dry seasons, residents often go an entire week without any water. Felicio and his young family faced significant challenges, struggling to secure enough water for their crops, livestock, and daily needs. They often stayed up all night collecting and storing water when it's accessible, leaving them vulnerable to bandits and troublemakers who exploit the darkness. This situation made life difficult and dangerous for them. This predicament weighed heavily on Felicio, as it began to slow down his ability to manage the day-to-day activities on his farm. At times, he resorted to hiring a water tanker, which came at a steep cost of Ksh 3,000 for 6,000 liters of water, necessitating five deliveries in a month. This was not only financially burdensome but also unsustainable in the long run. Felicio yearned for a lasting and secure water solution for his family. Fortunately, Felicio was a member of BIMAS Microfinance, where he had been tapping into loans to support his farming endeavors. In March 2021, he received news that BIMAS was offering financing for water tanks to its customers. This was a golden opportunity for him to finally experience an abundance of water in his home. With the support of BIMAS, Felicio secured a loan of Ksh 78,000, enabling him to purchase and install a substantial 10,000-liter water tank on his property. The transformation was worth it. The family was no longer at the mercy of dry seasons; they now had a reliable and ample water supply for both their domestic needs and farming activities. Felicio's family life took a turn for the better. He radiated happiness as a father and husband. With their newfound water security, the family harbors ambitious plans to expand their farming enterprise. They even own another farm situated near a river, and BIMAS's support extends to financing the purchase of a water pump for this venture. In Felicio's own words, he joyfully exclaims, "I can now farm with confidence throughout the year. My small-scale farming business has thrived since partnering with BIMAS. We are no longer constrained, and our lives are no longer endangered during the night. We can rest early and wake up refreshed to tend to our farming." Felicio’s success story highlights BIMAS Microfinance's commitment to Sustainable Development Goal 6 by ensuring sustainable water management. By financing water tanks and pumps, BIMAS tackles water scarcity in semi-arid regions like Rianjeru, enhancing farmers' quality of life and promoting sustainable agriculture. This support boosts both economic and social well-being in the community, demonstrating a commitment to improving water access and management.

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Bimas Microfinance Impact Stories: From Water Scarcity to Prosperity

Edelman Africa launched its Regional Advisory (ERA) team, comprised of senior industry veterans and communications advisors spread across North, East, West, Central and Southern Africa to assist existing and potential clients build their businesses and navigate the continent. This move, together with Edelman’s established network of vetted partners that span the entire African continent and offer on-the-ground tactical support across all 54 countries, positions Edelman Africa as the most connected communications advisory on the African continent and the leading provider of communications advisory across the regions. To build upon Edelman Africa’s already established teams in both Southern and East Africa, the regional advisory team will be co-led by two external advisors handpicked for their decades of experience across their respective regions: Kwame Senou, Executive Director of The Holding Opinion and Public (THOP) in Cote d’Ivoire and Kamal Taibi, Founder & CEO of Stratëus Group in Morocco. Increasing market volatility, institutional failures pushing people to the brink, and growing mistrust of leaders in government, business, and media. The 2025 Edelman Global Trust Barometer Data identified these symptoms as part of a crisis of grievance: a sense of unfairness and a lack of confidence in our institutions to improve our world, continent, and respective countries. For governments, multinational corporations and NGOs hoping to expand their presence into Africa, building trust will be crucial to offsetting this sense of grievance. “As our Trust research has shown, when institutions can’t be trusted to do what is right, levels of grievance arise. That’s why we must focus on increasing optimism, helping organisations cultivate and rebuild trust in local communities where they operate. This is especially true for those building their presence in Africa,” says Karena Crerar, CEO of Edelman Africa. “Multinational corporations and other institutions can no longer afford to be out of touch. Nuanced, regional strategies must be in place to reflect Africa’s complex socioeconomic environments. You can’t transplant multinational business and communication models into a given country and hope they’ll stick. You need a top-down understanding of every market,” she says. “This launch marks a significant step forward in how we support our clients’ ambitions across Africa. By bringing together deep regional expertise with the global reach of Edelman, we’re equipping institutions with the insight and guidance they need to navigate complex markets, earn trust, and drive impact at scale. It’s a strategic move that reflects both the growing importance of Africa in global growth plans and our commitment to being a trusted partner on that journey," says Justin Westcott, COO of Edelman EMEA. From public affairs influencing local policy to crisis communications, on-the-ground presence to regional analysis, this team will focus on not only tactical implementation in each country, but also strategic regional advisory for clientele operating in multiple African markets. “This is a pivotal moment, where our role is to navigate the complexities and deliver tailored solutions. West and Central Africa presents a dynamic landscape ripe with opportunities. Through this unique strategic alliance, we are well-positioned to support the ambitions of both global players and regional champions, driving meaningful impact across the region,” says Senou. North Africa also offers compelling prospects, says Taibi: “The region’s strategic location bridging Europe, the Middle East, and sub-Saharan Africa creates a hub for logistics and trade. Countries like Morocco and Egypt have become focal points for industries such as automotive manufacturing, energy transition, and agribusiness.” Organisations working with Edelman on the continent will receive ongoing, bespoke advice based on their current organisational strategy and market expansion plans. They will then work alongside the advisors in understanding all aspects of the market, region, neighbouring markets, and overall context. “Our advisors will then guide clientele on a strategic approach, going beyond Public Relations and tactical implementation, rather helping to tailor organisational goals into a regionally nuanced, culturally sensitive communications programme focusing on the stakeholders they want to reach. They will then work with our partner network across more than 50 African countries to implement these strategies and create the greatest possible positive impact for both the organisations and the communities in which they work,” says Crerar. The ERA Structure: Steering this advisory team will be Karena Crerar, Edelman Africa CEO, with the following advisors overseeing each region:  Kwame Senou, Executive Director, THOP, Cote d’Ivoire (West and Central Africa)  Kamal Taibi, Founder & CEO, Stratëus Group, Morocco (North Africa)  Corazon Sefu, Edelman Kenya Managing Director (East Africa Advisor)  Geraldine Mamburu, Edelman Africa Business Development Director (Southern Africa) Karena Crerar, Edelman Africa CEO, says: “As a leading communications consultancy in Africa, and a global leader in Trust, now is our moment to spearhead the African growth agenda for our industry, our people, and our clients – both on the continent and in international markets where interest in our dynamic continent remains high.” She continues: “We aim to advise our clients on the nuances of Africa through a country- specific, regional, and continent-wide lens, ensuring their communications create positive economic and social impact. This alongside access to the Edelman’s global capabilities, allowing us to design communication strategies for clients that drive meaningful change while fostering sustainable growth – helping us to push back against the crisis of grievance,” says Crerar.

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Staff Writer

SAMSUNG ELECTRONICS ANNOUNCES THE GLOBAL LAUNCH OF THE GALAXY S23 SERIES

Africa’s average Gross domestic product (GDP) growth to stabilize in 2023-2024

8.7% of users encountered phishing attacks in Africa in 2022, global...

MFS Africa and Western Union join hands to boost African Digital...

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