Africa’s Solar Boom: What Businesses Must Do Now to Reap the Benefits

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Africa’s Solar Boom: What Businesses Must Do Now to Reap the...

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Edelman Africa launched its Regional Advisory (ERA) team, comprised of senior industry veterans and communications advisors spread across North, East, West, Central and Southern Africa to assist existing and potential clients build their businesses and navigate the continent. This move, together with Edelman’s established network of vetted partners that span the entire African continent and offer on-the-ground tactical support across all 54 countries, positions Edelman Africa as the most connected communications advisory on the African continent and the leading provider of communications advisory across the regions. To build upon Edelman Africa’s already established teams in both Southern and East Africa, the regional advisory team will be co-led by two external advisors handpicked for their decades of experience across their respective regions: Kwame Senou, Executive Director of The Holding Opinion and Public (THOP) in Cote d’Ivoire and Kamal Taibi, Founder & CEO of Stratëus Group in Morocco. Increasing market volatility, institutional failures pushing people to the brink, and growing mistrust of leaders in government, business, and media. The 2025 Edelman Global Trust Barometer Data identified these symptoms as part of a crisis of grievance: a sense of unfairness and a lack of confidence in our institutions to improve our world, continent, and respective countries. For governments, multinational corporations and NGOs hoping to expand their presence into Africa, building trust will be crucial to offsetting this sense of grievance. “As our Trust research has shown, when institutions can’t be trusted to do what is right, levels of grievance arise. That’s why we must focus on increasing optimism, helping organisations cultivate and rebuild trust in local communities where they operate. This is especially true for those building their presence in Africa,” says Karena Crerar, CEO of Edelman Africa. “Multinational corporations and other institutions can no longer afford to be out of touch. Nuanced, regional strategies must be in place to reflect Africa’s complex socioeconomic environments. You can’t transplant multinational business and communication models into a given country and hope they’ll stick. You need a top-down understanding of every market,” she says. “This launch marks a significant step forward in how we support our clients’ ambitions across Africa. By bringing together deep regional expertise with the global reach of Edelman, we’re equipping institutions with the insight and guidance they need to navigate complex markets, earn trust, and drive impact at scale. It’s a strategic move that reflects both the growing importance of Africa in global growth plans and our commitment to being a trusted partner on that journey," says Justin Westcott, COO of Edelman EMEA. From public affairs influencing local policy to crisis communications, on-the-ground presence to regional analysis, this team will focus on not only tactical implementation in each country, but also strategic regional advisory for clientele operating in multiple African markets. “This is a pivotal moment, where our role is to navigate the complexities and deliver tailored solutions. West and Central Africa presents a dynamic landscape ripe with opportunities. Through this unique strategic alliance, we are well-positioned to support the ambitions of both global players and regional champions, driving meaningful impact across the region,” says Senou. North Africa also offers compelling prospects, says Taibi: “The region’s strategic location bridging Europe, the Middle East, and sub-Saharan Africa creates a hub for logistics and trade. Countries like Morocco and Egypt have become focal points for industries such as automotive manufacturing, energy transition, and agribusiness.” Organisations working with Edelman on the continent will receive ongoing, bespoke advice based on their current organisational strategy and market expansion plans. They will then work alongside the advisors in understanding all aspects of the market, region, neighbouring markets, and overall context. “Our advisors will then guide clientele on a strategic approach, going beyond Public Relations and tactical implementation, rather helping to tailor organisational goals into a regionally nuanced, culturally sensitive communications programme focusing on the stakeholders they want to reach. They will then work with our partner network across more than 50 African countries to implement these strategies and create the greatest possible positive impact for both the organisations and the communities in which they work,” says Crerar. The ERA Structure: Steering this advisory team will be Karena Crerar, Edelman Africa CEO, with the following advisors overseeing each region:  Kwame Senou, Executive Director, THOP, Cote d’Ivoire (West and Central Africa)  Kamal Taibi, Founder & CEO, Stratëus Group, Morocco (North Africa)  Corazon Sefu, Edelman Kenya Managing Director (East Africa Advisor)  Geraldine Mamburu, Edelman Africa Business Development Director (Southern Africa) Karena Crerar, Edelman Africa CEO, says: “As a leading communications consultancy in Africa, and a global leader in Trust, now is our moment to spearhead the African growth agenda for our industry, our people, and our clients – both on the continent and in international markets where interest in our dynamic continent remains high.” She continues: “We aim to advise our clients on the nuances of Africa through a country- specific, regional, and continent-wide lens, ensuring their communications create positive economic and social impact. This alongside access to the Edelman’s global capabilities, allowing us to design communication strategies for clients that drive meaningful change while fostering sustainable growth – helping us to push back against the crisis of grievance,” says Crerar.

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Staff Writer - May 14, 2025

Leading property developer Superior Homes Kenya has today signed a Memorandum of Understanding (MOU) with KCB Bank Kenya that will see the two institutions bridge the gap between property development and financing to boost uptake of real estate products in Kenya. The partnership will enable Superior Homes Kenya investors to access tailor-made mortgage products from KCB Bank, specifically designed to support the mid-income and premium housing market segments, which aligns with their shared vision of empowering more Kenyans to achieve homeownership while driving sustainable urban growth. This partnership comes at a time when Kenya’s real estate sector continues to experience significant economic growth, currently contributing 6.7 per cent to the country’s Gross Domestic Product (GDP), up from 4.1 per cent in 2020. Despite this growth, majority of Kenyans (88.6 per cent) still construct their homes over a long period, relying on personal savings rather than mortgage financing, due to limited access to structured financial solutions. This collaboration aims to bridge that gap by unlocking flexible financing for existing and potential homeowners looking to buy into Superior Homes developments. Speaking during the event, Superior Homes Kenya Chief Executive Officer Shiv Arora noted that the partnership marks a transformative milestone in the company’s mission to offer communities of value to their investors. “Our goal as a company is to create and drive the uptake of sustainable master-planned communities. Whether you are a first-time buyer, an investor, or living abroad, this partnership brings you one step closer to being a homeowner in a financially sustainable way, while also contributing meaningfully to the country’s housing agenda,” said Superior Homes Kenya Chief Executive Officer Shiv Arora. Under this deal, KCB Bank will offer competitive mortgage financing for Superior Homes Kenya’s pipeline of mid-tier and premium housing projects. This includes structured repayment plans, longer tenure options, and dedicated customer support to guide homebuyers through the application and approval process. “This partnership cements our relationship with Superior Homes in terms of being able to provide affordable housing for the populations in Kenya. Superior Homes has delivered timely and quality products over the last 20 years. Through this partnership, we are looking to offer the Kenya Mortgage Refinance Company (KMRC) mortgage facility which allows for 105 per cent borrowing. Not only are we will be offering loan facilities but also cover some of the closing costs which allow investors ease in their transition into homeownership,” said KCB Group Head of Projects and Investments Kenneth Luusa.

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By Amos Wachira In the industrial hub of Athi River, Machakos County, a quiet revolution is brewing. It doesn't rumble like a diesel generator nor flicker like a kerosene lamp. Its potential energy is stored in invisible molecules, harnessed from one of nature's abundant natural gifts: hydrogen. This is the frontier where Safer Power, a homegrown green energy company, is staking its claim, betting big on green hydrogen to redefine the nation's energy security and industrial future. Founded in 2016, Safer Power is a fully registered and licensed Engineering Procurement and Contracting firm dealing with key projects like Solar, power and energy projects and medium to big size HVAC projects. As the world shifts toward clean energy to combat climate change, green hydrogen, a cleaner and more sustainable alternative to fossil fuel-based energy, has emerged as a game-changer; and Safer Power is among the early proponents of this revolution in Africa. "We looked at why green hydrogen was not peaking in Europe and America," explains Dalmus Mbai, founder and Chief Executive at Safer Power Group. "The cost of production of green hydrogen should be low. With large tracts of land where we can harness the power of the sun to produce hydrogen, Africa stands at a unique position as it can produce green Hydrogen cheaply." Safer Power, a renowned name in Solar energy is dreaming and actualizing a future that will harness the power of Hydrogen. What is Green Hydrogen Hydrogen itself is nothing new. It’s the universe’s most abundant element. The crucial differentiator is how it’s produced. "Grey" hydrogen, the dominant form today, is extracted from natural gas, releasing vast amounts of CO2. "Blue" hydrogen captures some of that CO2, but it's still fossil-fuel dependent. Green hydrogen, however, is produced by splitting water (H2O) into hydrogen and oxygen using electricity generated entirely from renewable sources – solar, wind, hydro, or geothermal. The only emission? Pure oxygen. For decades, Kenya's energy narrative has been a complex tapestry woven with threads of hydropower vulnerability, geothermal promise, and the persistent shadow of expensive, polluting fossil fuels, especially for heavy industry and transport. While significant strides have been made in renewable electricity generation with geothermal and wind leading the charge, decarbonizing sectors like steel, cement, fertilizer production, and long-haul transport remains a colossal challenge. Enter green hydrogen – not just as a global buzzword, but as a tangible solution being forged on Kenyan soil by Safer Power. Led by a Kenyan team combining deep industrial expertise with international energy acumen, Safer Power emerged not just to import a technology, but to indigenize it. Their vision is audacious: to make Kenya a leader in green hydrogen production and utilization within Africa, driving decarbonization, enhancing energy security, and creating high-value jobs. Kenya imports millions of dollars worth of fossil fuels every year. This drains foreign exchange, exposes the country to volatile global prices, and pollutes the environment. "Green hydrogen, produced using our own sun offers a pathway to true energy sovereignty. It’s not just about being green; it’s about being economically resilient and industrially competitive,"explains Mbai during an interview at their headquarters. Safer Power is moving beyond vision into concrete action. They are actively developing a commercial-scale green Hydrogen production facility. Safer Power’s primary focus is in sectors where green energy can make a big economic impact. With Green Hydrogen, Safer Power will be exploring derivatives for cleaner industrial heating and reliable backup power solutions beyond diesel generators. They will also play a significant role in providing clean feedstock for fertilizer production through the use of green ammonia. Mr Mbai says green Hydrogen could bring endless possibilities, like use of hydrogen fuel cell to power electric trucks, buses, and potentially locomotives for long-distance freight for the first time in Kenya. Notably, the transport industry is a known major source of emissions and particulate pollution. "Green Hydrogen has three pronged benefits: It gives us power, hot water and green Ammonia which is made from a combination of nitrogen and oxygen. This green ammonia could be used in our farms to preserve our soils." For any trailblazer, building an ecosystem is one of the most crucial part of the journey as it helps them forge a sustainable way forward. Safer Power understands that pioneering requires more than just production. They are actively engaging in technology partnerships, collaborating with global green Hydrogen players and engineering firms, but with a strong focus on knowledge transfer and local capacity building. Top on their priority list are partnerships with Hydrogen fuel cell manufacturers. "Most people who were not feasible for renewable energy can now be supported using fuel cells on site and generation of green Hydrogen off-site." Another key cog in their Green Energy wheels is Off-taker Agreements. Mr Mbai says the company is actively securing commitments from forward-thinking Kenyan industries eager to decarbonize their operations and secure stable, long-term energy savings. These include their customers who have already installed solar systems. Understanding the power of collaboration, Safer Power works closely with government agencies like the Energy and Petroleum Regulatory Authority (EPRA) and the Ministry of Energy to shape regulations, safety standards, and incentives for green Hydrogen. The company believes a Green Hydrogen future is within reach and Kenya is ripe for it. This is why it invests in training programs to cultivate the next generation of Kenyan hydrogen engineers, technicians, and safety experts. Safer Power's inroads into green hydrogen comes after years of preparation, concept building, testing and future-proofing. For a start, the company had to install capacity in fabricating electrical components that were previously imported into the country, including switchboards, control and synchronization panels, motor control panels, meter boards, distribution boards, generator synchronization panels, battery racks, street lighting poles, high mast street light poles. "We have a sheet metal factory and a panel building and assembly workshop that is fully licensed by Schneider Electric where we assemble our own control panels and related components," says the Safer Power founder. For many years, Safer Power has build it's name in Solar energy, supplying energy solutions including solar panels, inverters and batteries to a diverse domestic and industrial clientele. Recently, the company has morphed into an integrated Solar energy plant installer with a number of big photovoltaic projects under their belt. These include an innovative 800kWp Photovoltaic system for Del Monte Kenya, and a Solar Photovoltaic plant with energy storage system of 100kWp and a 630A Low Voltage Board with a 80kVa capacity for Kingston Beach Hotel. They have also completed and commissioned energy projects at Konza City, EPZA, Ghana High Commission, Kenya Ports Authority, Stoni Athi Resort, CBK Pension towers among others. Having helped companies and industries go green, the next frontier for Safer Power heralds a new exciting chapter. The odds are already favoring their green hydrogen aspirations. Firstly, Kenya's potential as a green hydrogen powerhouse is exceptional. Blessed with some of the world's highest solar irradiance, Kenya boasts a clean electricity potential poised for massive exploration and expansion. Secondly, the country 's strategic location is a positive factor. Positioned as an East African hub and gateway, Kenya can serve both domestic demand and potentially export green hydrogen derivatives like ammonia or synthetic fuels to regional and international markets. Safer Power looks to harness this advantage to supply the country and it's neighbors with green hydrogen and its derivatives. The policy momentum only asserts the fact that the country is ready to explore the prospects of Green Hydrogen and Safer Power will be among the frontrunners to realize this dream, according to Mr Mbai. The Kenyan government's commitment to clean energy, evidenced by ambitious targets in the Green Hydrogen Strategy and Roadmap 2023q creates a supportive, though evolving, regulatory landscape. The implications of Safer Power’s mission extend far beyond the production of a clean fuel. Establishing a green hydrogen industry creates high-skill jobs in engineering, manufacturing, plant operation, and logistics. It attracts significant foreign direct investment aligned with global decarbonization trends. Local manufacturing of components creates jobs. "We are bridging the renewable energy gap by bringing affordable solutions closer to our people," says Mr Mbai. Safer Power will be manufacturing most components needed for Green Hydrogen cutting down on imports." Navigating the hurdles The path Safer Power treads is not without significant hurdles. It's paved with high initial costs. Green Hydrogen plants, components and associated infrastructure for storage and transportation require massive upfront capital investment. Kenya currently lacks a dedicated hydrogen transport and distribution network. Building this requires coordinated effort between government and private players. Fortunately, Safer Power has figured out a way of transporting the gas. "We will use hydrogen tanks of 10kgs and 1000kgs to transport Hydrogen. 1 kg of Hydrogen can produce up to 30kW of power." While supportive, the regulatory framework for hydrogen production, storage, transportation, and safety is still nascent in Kenya and across much of Africa. Clarity and certainty are vital for investors. Building reliable domestic demand from industries while simultaneously exploring export opportunities requires careful market development and competitive pricing, a road that Safer Power is already exploring. Safer Power acknowledges these challenges head-on. "The technology costs are coming down rapidly globally, and our renewable advantages give us a competitive edge. We are working tirelessly with all stakeholders – government, financiers, off-takers, communities – to build the enabling environment." Safer Power’s journey is being watched closely, not just in Kenya, but across the continent. Africa holds immense potential to become a global green hydrogen powerhouse, leveraging its unparalleled solar and wind resources to produce clean fuel for domestic use and export, fueling sustainable industrialization. Safer Power is demonstrating that this isn't just a distant dream for Kenya but a viable strategy being implemented by Africans, for Africa. Their success could catalyze a wave of similar initiatives, positioning Kenya and the wider continent at the forefront of the next global energy transition. It’s about capturing the value of Hydrogen as a storable, versatile fuel that can power factories, move goods, and fertilize crops – all without poisoning the air. Imagine a future where factories are powered by green Hydrogen, where trucks transporting goods from Mombasa to Kampala emit only water vapour. Where fertilizer for Kenyan farms is produced using green ammonia, free from the carbon footprint of imported variants. Where industrial zones hum with activity powered by the sun and captured in hydrogen molecules. This is the future Safer Power is diligently building. They are more than an energy company. They are architects of a new industrial paradigm for Kenya. By harnessing the nation's abundant renewable gifts through the alchemy of green hydrogen, Safer Power isn't just generating a clean fuel but igniting a beacon of sustainable innovation. Safer Power proves that Kenya is not a mere power consumer, but a leader in the global clean energy economy. The green hydrogen flame is rising in Kenya, and Safer Power is holding the torch.

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