We have come together from different backgrounds and different nations to create a positive, global awakening, responding to the AU’s call for pledges for peace
A pledge to end all forms of violence and set in motion a grassroots civil society campaign to promote peace was launched today by a coalition of community activists, artists, victims of war, academics, business leaders and African youth.
Emmanuel Jal, a spokesperson for the coalition and a prominent peace campaigner, said: “We are losing the battle to end hostilities. Ours is a call to action. We have come together from different backgrounds and different nations to create a positive, global awakening, responding to the AU’s call for pledges for peace. We need every African citizen galvanised to make peace a reality and to rid the continent of war and civil unrest. Peace is you.”
The centrepiece of the coalition’s appeal is a short animation endorsed by the African Union Commission called ‘My Pledge for Peace’, narrated by Nigerian actor Folu Storms (https://bit.ly/2L3LVmj), Grammy-nominated singer Niniola (https://bit.ly/3lM42Kp) South African musician Zoë Modiga (https://bit.ly/39NexdT) and Emmanuel Jal (https://bit.ly/2JQO7Nv) inviting all Africans to show their commitment to peace with a hand gesture and a pledge (#MyPledgeforPeace).
The launch coincides with the conclusion of the African Union heads of state summit this weekend to review progress towards “Silencing the Guns by 2020: Creating Conducive Conditions for Africa’s Development”. African heads of state at the 14th Extraordinary Session of the Assembly on Silencing the Guns unanimously agreed to extend the initiative’s efforts to end hostilities for another ten years. They stressed the importance of involving grassroots organisations and African citizens in tackling the root causes of conflict.
Terrorism, conflict and crisis have proliferated in 2020, despite calls from AU and UN leaders for a global ceasefire. The combined effects have been devastating for the most vulnerable, including refugees, internally displaced persons, returnees and migrants, as well as youth, women, children and the elderly.
Folu Storms said “There are many complex and interdependent challenges to achieving peace, but every conflict resolution starts with a conversation. And today we are having that conversation and galvanising citizens to make a commitment to actualising the AU’s vision of a conflict-free continent.”
Zoë Modiga, a celebrated South African musician, said “Many debates around improving the human condition have surged as a result of the COVID-19 pandemic this year. We have seen acts of violence across the continent and witnessed the effects of systemic oppression, a global conversation with practical solutions is the highest priority now.”
Niniola, added: “The challenges confronting our continent today require us to work together. While our differences are what make us human, it’s only by working together that we can draw sufficient strength to heal what we have harmed and to mend what we have broken.”
African Union Youth Ambassador for Peace, Karabo Mokgonyana said: “All it takes for evil to flourish is for good people to do nothing. It’s time for us to make our voices heard and to make our actions count. It’s time for us all to make a commitment to peace and dialogue, and to silence the guns.”
Please click here (https://bit.ly/3mWJMao) to watch the animation and access (https://bit.ly/39Orl3G) the full media kit.
![Canon’s RF/EF lens production exceeds 170 million units, extending its world record in interchangeable lens production Both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume Canon Inc. announced that, in October 2025, Canon reached a historic milestone of producing a cumulative total of 170 million RF and EF interchangeable lenses for its EOS series, extending its world record for the highest number of interchangeable camera lenses ever produced. The EF lens was introduced in 1987 as the dedicated lens system for Canon’s EOS autofocus single-lens reflex film camera, debuting simultaneously with the EOS system itself. Since their inception, EF lenses have led the industry by incorporating a series of world-first technologies, including the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered Diffractive Optical (DO) element, and have undergone numerous evolutions. In 2018, Canon launched the RF lens series, designed for the EOS R mirrorless camera system, which features a large aperture, short back focus, and high-speed communication system to deliver even higher image quality. The RF and EF lens series lineup now includes a total of 108 models , covering a wide range of focal lengths from ultra-wide 10mm to super-telephoto 1200mm. The series also includes the world’s first VR lens lenses with built-in power zoom suited for video shooting, and even those compatible with power zoom adapters—expanding the scope of creative expression and meeting the diverse needs of users for both still photography and video. EF lens production began at Canon’s Utsunomiya Plant in 1987. Since then, both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume. Today, Canon manufactures lenses at five sites: Utsunomiya Plant; Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; Oita Canon Inc.; and Miyazaki Canon Inc. Milestones include 10 million units produced by 1995 and 50 million by 2009. Then in 2014, Canon became the first company in the world to reach 100 million interchangeable camera lenses produced. In October 2025, the company reached 170 million units, leading to the achievement of this world record. The 170 millionth lens produced was the RF 70-200mm F2.8 L IS USM Z. Canon has maintained the No.1 global market share for digital interchangeable-lens cameras for 22 consecutive years since 2003. Moving forward, Canon will continue to refine its proprietary imaging technologies and further strengthen and expand its lens lineup, pioneering new imaging possibilities and contributing to the continued evolution of photographic and video culture. Highlights in the development of the RF/EF Lens Series The EF lens, which was introduced alongside EOS in March 1987, has adopted a variety of world-first technologies, including Image Stabilizer (IS) technology, featured in the EF 75-300mm f/4-5.6 IS USM released in 1995; a multilayered Diffractive Optical (DO) element, used in the EF 400mm f/4 DO IS USM launched in 2001; and Subwavelength Structure Coating (SWC) [7], applied to the EF 24mm f/1.4L II USM released in 2008. In 2021, Canon launched the EOS VR System, a VR video system consisting of a mirrorless camera [8], dedicated lens, and PC software, thereby creating a 3D 180° VR video through an interchangeable lens camera. In 2024, Canon began rolling out a new series of hybrid lenses equipped with iris rings, designed to meet the needs of both still photography and professional video production. For zoom lenses, the company has also launched RF 24-105mm F2.8 L IS USM Z and RF 70-200mm F2.8 L IS USM Z which are compatible with power zoom adapters. For single focus lenses, the company released F1.4 L hybrid prime lens series that unified the size and ring and button position across models. In September 2025, Canon launched RF 85mm F1.4 L VCM, the fifth model in this series, demonstrating that it can meet demands in line with the changing times. [1] Includes EF, EF-S, EF-M, EF Cinema, RF, RF-S, and RF Cinema lenses and extenders. As of October 21, 2025 (according to a survey by Canon) [2] Among SLR cameras (according to a survey by Canon) [3] Number of products sold as of October 22, 2025 (including extenders). The number of lens models for sale is different according to market figures. [4] Focal length is 5.2mm to 1200mm when including VR lenses [5] An interchangeable digital camera lens that enables VR footage with a single camera. Among interchangeable lens digital cameras released as of October 5, 2021 (according to a survey by Canon) [6] Refers to unit share (according to a survey by Canon) [7] A special coating with advanced anti-reflective properties [8] For applicable cameras, please visit the official Canon website *Release dates in this document refer to dates in Japan. Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market. Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa. Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.](https://businessinsights.africa/wp-content/uploads/2026/05/1.-Canon-EOS-R50-Mirrorless-Camera-for-Beginners-1024x764-1-100x70.jpg "Canon makes history with 170 Million lenses milestone")
