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Safaricom & Jumia Court Online Shoppers with Discounts

Staff Writer - November 4, 2020

Safaricom (NSE: SCOM) and e-commerce leader Jumia have partnered to reward customers shopping on Jumia with a 5% discount through the month of November. The...

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Mauritian listed business group ER Group (https://ERGroup.mu) has established a regional office in Nairobi, Kenya, and created a regional fund with equity partners to expand investment and partnerships across East Africa. The Group, created in 2025 through the merger of Mauritian business flagships ENL and Rogers, marks a new step in its regionalisation strategy by strengthening its presence in one of Africa’s most dynamic economic regions. Regional expansion is one of the pillars of ER Group’s ten-year strategy, set out earlier this year. In line with this roadmap, the Group, which is present in 17 territories worldwide, is accelerating its expansion in Africa through a measured approach focused on sectors it knows well. The priority is to grow in industries and countries the Group already operates, working with trusted partners to expand sustainably. Through this approach, ER Group aims to increase the contribution of international activities from around 15% of revenue today to 30% over the coming decade. East Africa has been identified as a priority region within this strategy, with Kenya, Tanzania, Zanzibar, Rwanda, and Uganda forming the first phase of expansion. To back this ambition, ER Group has created, together with equity partners, a regional fund of MUR 1 billion to accompany the expansion of its subsidiaries across Africa. The fund is designated to providing capital for growth, supporting selective investments and providing additional capacity to pursue opportunities in markets and sectors where the Group has established expertise. On the ground, ER Group has appointed Rasmus Bentzen as its regional representative in Nairobi. Bringing over a decade of experience in private equity and regional investment across East Africa, he will anchor the Group’s regional expansion agenda by identifying investment opportunities, developing strategic partnerships and supporting growth of its subsidiaries in Africa. Gilbert Espitalier-Noël, Group Chief Executive Officer of ER Group, said: “Regionalisation is a central part of our long-term strategy. We focus on markets where our businesses already have operational expertise and where partnerships can support sustainable growth. Establishing a regional office in Nairobi strengthens our ability to identify opportunities and support the expansion of our subsidiaries across East Africa.” As it accelerates its regional ambition, ER Group, one of Mauritius’s most profitable and diversified business groups, continues to combine strong financial performance with dedicated investment, giving it the capacity to support its expansion with discipline and long-term perspective. For the first half of FY26, the Group, listed on the Stock Exchange of Mauritius and included in its Sustainability index (SEMSI), reported: Revenue of MUR 23.2 billion ($492.7 million) EBITDA of MUR 6.4 billion ($135.9 million) Profit after tax of MUR 2.6 billion ($55.2 million) Operating margin of 26% Expected EBITDA FY26: MUR 12 billion ($254.8 million) The Nairobi presence, combined with the creation of dedicated regional investment capacity, marks the start of a more active phase of expansion for ER Group, building on its existing footprint and financial capacity to deepen partnerships and pursue opportunities across East Africa and the Indian Ocean region.

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Tag: Jumia

Safaricom & Jumia Court Online Shoppers with Discounts

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