Safaricom & Jumia Court Online Shoppers with Discounts

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Safaricom & Jumia Court Online Shoppers with Discounts

Staff Writer - November 4, 2020

Safaricom (NSE: SCOM) and e-commerce leader Jumia have partnered to reward customers shopping on Jumia with a 5% discount through the month of November. The...

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Christine Gakii is a BIMAS customer from Mukothima, Tharaka North, Tharaka Nithi County. Her journey with BIMAS Microfinance began in 2014, after her life had taken a dramatic turn. Family disputes had stripped her of everything, leaving her in a state of despair. Just when all seemed lost, a trusted friend guided her towards BIMAS Microfinance. Her journey with BIMAS began with a modest loan of Ksh 30,000, which she invested in her dream of starting a cereal farm. Through hard work and perseverance, she repaid her loans faithfully and steadily climbed the loan tiers. Her farm flourished, expanding across multiple plots of land. With courage, she ventured into a new frontier: a pork butchery with a small kitchenette. Her determination paid off, and the business thrived. Seeing her dedication, BIMAS went further, helping her acquire a motorbike to transport her products more efficiently. As her pork business grew, the daily slaughtering of pigs demanded more water. Recognizing her relentless commitment, BIMAS provided funding for a water tank and an energy saving Jiko for her kitchenette. Christine's journey is truly inspiring. Despite facing many challenges, she has risen above them all. Now, she owns a thriving pork butchery, employs many people, and has become a successful landowner and farmer. She even owns three motorbikes. Christine dreams of building rental houses on one of her best pieces of land, which is close to an institute. With BIMAS ready to help, her dream is on its way to becoming a reality. She proudly refers to BIMAS Microfinance as her "father and mother," underscoring the profound impact it has had on her life. In a heartfelt message, she encourages those facing hardships not to turn to stress-induced drinking, but to seek support from BIMAS. She says, "At BIMAS, help is available for everyone." Christine's journey with BIMAS Microfinance exemplifies women empowerment and promotes multiple Sustainable Development Goals. Through initial funding and continuous support, BIMAS enabled her to break the cycle of poverty and establish a thriving business in cereal farming and pork butchery, enhancing food security in her community. By nurturing her entrepreneurship, BIMAS promotes gender equality and economic empowerment. Moreover, Christine's enterprise generates employment opportunities and sustains livelihoods. The provision of a water tank further ensures operational efficiency and supports her overall well-being.

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13 artisans travelled to Nairobi to showcase their products at Bizarre Bazaar Global Village, one of Kenya’s largest open-air markets for art, fashion and design. The artisans, from both refugee and host communities in Turkana, made 102,000 Kenyan shillings in sales over just two days. ‘It was more than just a market – it was a space to learn, connect and dream bigger,’ said Rodgers Mugaragu, a refugee artisan attending the event for the first time. With more than 100 vendors from across the country and beyond, Biz Baz is a vibrant platform for small producers to display their work and explore new business opportunities. ‘With ITC’s support, I’ve attended Biz Baz twice. The first time, I learned about product quality and value addition,’ said Josephine Alogogita Lobur from the Lodwar host community. ‘Since then, I’ve improved my designs to meet market standards. This year, I connected with new clients, exchanged ideas with other artisans, and gained inspiration to keep growing my business.’ Beyond immediate sales, the experience has strengthened participants’ confidence to run their own enterprises, paving the way for greater financial independence and long-term self-reliance. The group also visited ITC’s Ethical Fashion Initiative (EFI) centre in Nairobi to learn how local artisans collaborate with EFI to produce high-quality, market-ready goods. Opportunities like these help artisans gain exposure to national buyers and new markets, strengthening small businesses and generating income. Increased opportunities also mean better cohesion between refugees and host communities.

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Safaricom & Jumia Court Online Shoppers with Discounts

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