With focused plans to expand into the African market, Freshworks is increasing its commitments to the region with additional investments in marketing, sales and partnerships to better serve the growing customer base
Freshworks Inc. (https://www.Freshworks.com/), a leading US-based provider of cloud-based business software, recently announced its partnership with Nigeria’s prestigious Sterling Bank Plc (http://www.
Being a technology pioneer in Nigeria, Sterling Bank realized the importance of upgrading its current IT service desk to a modern, robust, cloud-based platform to empower its employees and also enhance the business efficiency of its technology teams. The 2014 CIO imperative pushed the Bank to align with industry best practices and comply with the CBN IT roadmap for financial institutions in Nigeria. The Bank found its current IT platform incapable of fulfilling some of the critical requirements stipulated by the ISO 20000-1 standard. The legacy platform was also insufficient in supporting some of the bank’s strategic goals around digitization and implementing IT as a Service (ITaaS).
After a successful proof-of-concept of Freshservice, Freshworks’ flagship IT service desk solution, Sterling Bank transitioned to the modern, efficient, ITIL-aligned service desk to power its technology teams to realize strategic organizational goals while improving operational productivity and overall business efficiency.
“Africa is a very strategic market for Freshworks,” said Arihant Jain, Director for Middle East & Africa, Freshworks. “The opening of this new market is an important milestone for us, as it demonstrates our expanding commitment to Africa and further strengthens Freshworks’ position as a leading provider of business software. The combination of our industry-leading software solutions along with an already strong customer base in the region will allow us to partner with more African businesses as every company in this region is looking for innovative solutions to improve their customer and employee experience.”
With focused plans to expand into the African market, Freshworks is increasing its commitments to the region with additional investments in marketing, sales and partnerships to better serve the growing customer base.
“We were very impressed with the way Freshworks presented its service desk features, backed with business benefits from an end-user point of view. At the end of the POC, we realized that Freshservice was a perfect fit to meet all our organizational needs and goals. We are delighted to be partnering with a market-winning platform to modernize our internal processes and enable us to derive the most value from this tool“ – Olayinka Oni, Chief Information Officer, Sterling Bank.

















![Canon expands large format graphics production portfolio with new 3.4m Colorado XL-series Canon (www.Canon-CNA.com) today announces the Colorado XL-series, a new platform of 3.4m printers that extends the proven advantages of Canon's UVgel technology to the 3.2m graphics market. Available in hybrid and roll-to-roll configurations, the modular, field upgradable platform powered by UVgel technology delivers great versatility and exceptional productivity for both flexible and rigid media applications from signage and décor to point of sale and packaging. The Colorado XL-series comprises two easy-to-operate models: the Colorado XL7 roll-to-roll printer and Colorado XL7 hybrid printer. The new series brings the benefits of UVgel to a new market segment with exceptional application versatility across a comprehensive range of media – from banner, paper, vinyl and films to soft signage, heat-sensitive materials, foam board, fluted polypropylene, acrylic, aluminium composite boards and cardboard – providing the flexibility to tackle diverse customer requirements. With print speeds of 70m² per hour in quality mode, 106m² per hour in production mode and up to 211m² per hour in express mode, the system delivers the productivity needed for demanding production environments while accommodating substrates up to 52mm/2 inches thick for rigid applications. The new platform includes multiple technology innovations, such as the UVgel 860 ink set, which has been optimised to cover a wide variety of both rigid and flexible applications. It also provides the proven benefits of UVgel: odourless and instant-dry prints, high mechanical and chemical robustness, dimensional stability due to low-temperature curing, excellent colour consistency, TPO [1] - and VCL [2] -free, and matte and gloss finish without the need of a separate varnish. The Colorado XL-series also incorporates new UVgel 850 PrintHeads. Each printhead has 4,544 nozzles and features automated built-in nozzle performance monitoring and compensation. A single printhead supports two colours simultaneously, so that only two printheads are required to print CMYK, plus an optional third if white is configured. Additionally, the Colorado XL-series has an agile and precise printhead carriage that features UVgel DynamicMotion Control to ensure exceptional print quality even with challenging media. Taking the UV LED curing process to the next level, the Colorado XL-series introduces UVgel FullBeam Curing. This technology uses a unique 3.4-metre-wide LED curing array that, combined with an ingenious mirror system, delivers consistent UV light dosing across the entire print width, guaranteeing exceptional print uniformity over large surfaces and enabling a wider colour gamut. Media handling is optimised by the new UVgel TRIdrive vacuum belt system, which features three interactive rollers and multiple powerful vacuum zones that reduce wrinkling and skewing by automatically detecting and correcting the media positioning. This results in highly repeatable media transport through the printer, ensuring accurate positioning both longitudinally and laterally and enabling razor-sharp applications. Optional features for the Colorado XL-series, which are already available on the highly successful and modular Colorado M-series, include: UVgel White for hassle-free white printing, FLXfinish+ for creative effects using matte or gloss or mixed matte and gloss on the same print without additional varnish, and FLXture for textured finishes that mimic materials like leather, wood or fabric. Mathew Faulkner, Director, Marketing & Innovation, Wide Format Printing Group, Canon EMEA, comments: "For the past decade, Canon has been at the forefront of the inkjet evolution in large format, with market-leading technologies including the Colorado roll-to-roll printer series powered by UVgel technology and the Arizona flatbed printers. Large format print providers are looking for systems that deliver high productivity, versatile applications and reliable quality while addressing the challenge of finding skilled operators – which is why Canon is launching our new, breakthrough Colorado XL-series, an addition to our portfolio that will set a new standard in productivity and versatility. “This innovative solution brings the proven advantages of our unique UVgel technology to the 3.2m market for the first time, combining it with extensive automation and a modular design that will enable customers to extend their application possibilities into markets such as packaging and décor. Print service providers already producing high-value signage and graphics can now leverage UVgel's distinctive finishes, including mixed gloss and matte effects and textured printing, at scale to stand out in these new markets. And with its hybrid capabilities, users can print both roll-to-roll and rigid applications on the same device, using the same ink, the same colour profiles and the same unique features and finishes. For brands, for example, this translates to seamless campaigns that span the full spectrum of applications, ensuring perfect consistency across campaign assets whether they're roll-fed graphics, rigid signage, packaging, or décor elements. This is particularly valuable when these different applications appear side by side in-store, where maintaining that consistent quality and finish elevates the entire brand experience that today's brands demand." The Colorado XL-series will be available from the beginning of 2026 via Canon’s direct sales organisations as well as from accredited partners. For more information about the Colorado XL-series, please visit: https://apo-opa.co/3WltKtM](https://businessinsights.africa/wp-content/uploads/2025/10/canon_prograf-100x70.png)