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In celebration of the TECNO Mobile launch of its sub-brand PHANTOM, a series of partnerships have been forged with renowned creators, featuring a storytelling showcase of what it takes to be Bold and Extraordinary in the worlds of fashion, art, and sustainable design
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 TECNO Mobile (www.TECNO-Mobile.com) has launched PHANTOM, a bold sub-brand in TECNO’s latest chapter of extraordinary innovation; Produced by premium technology brand TECNO Mobile, a series of impactful films have been released to celebrate the launch of Phantom and its flagship handset PHANTOM X, to highlight the extraordinary creativity achieved through bold technology; PHANTOM BRAND FILM With creativity and excellence at its core, PHANTOM has worked with three artistic creators to spotlight PHANTOM’s brand spirit of rejecting the ordinary in everyday life, these include Eoin Dillon, founder of fashion label Reuben Avenue, plus artist Alexander James and model / designer Lucy Evans; PHANTOM X PRODUCT FILM A second film has also been released, focusing on the key product USPs in stunning detail; PHANTOM EXECUTIVE SPEECH TECNO’s General Manager Stephen HA summarises PHANTOM’s mission and values in a third film, an engaging executive speech shot amidst a stunning visual landscape. Today, TECNO Mobile has released a series of three films to celebrate the launch of PHANTOM, taking you on a journey into the bold and extraordinary nature of PHANTOM brand. Using a variety of TECNO spokespeople and creative talents, each cinematic film brings to life PHANTOM’s bold and extraordinary values in stunning new ways. This is TECNO’s latest chapter of extraordinary innovation. TECNO strive for discovery, progression, and excellence throughout product experience. And TECNO is determined to ensure this shines through in every single user, to help them push limits, stop at nothing, and experience an extraordinary and unforgettable journey in their own lives. TECNO’s goal is to become the most admired tech brand in the world, and continually making breakthroughs in product and experience innovations. That’s why TECNO has launched PHANTOM X, the flagship handset from TECNO’s sub-brand PHANTOM which is designed for creators, innovators, and pioneers – born for those who reject the ordinary. Stephen Ha, General Manager at TECNO, said: “Stopping at nothing to push the boundaries of mobile phone design is in our DNA; it’s in everything we do, it is fundamental.” “PHANTOM is a way of life for the modern, exceptional individual. We never do ordinary. We want to be bold, to explore the unknown, refresh imagination, to leave a unique mark on our world.” “PHANTOM X is best-in-class, featuring exceptional design and an infinite camera experience – we can’t wait to show you what it can do. So go on – be bold, be extraordinary, be PHANTOM.” Working alongside creative innovators Eoin Dillon (founder of Reuben Avenue), artist Alexander James and model / designer Lucy Evans, PHANTOM’s brand film celebrates the people who embody Phantom, and bring its fearless, bold and extraordinary spirit to life. Eoin Dillon, founder of luxury loungewear brand Reuben Avenue, embodies this spirit. He said: “I strive to be a pioneer. The fashion world is a daring and an unexpected place – it’s very competitive. So, you’ve got to be bold, and have a lot of passion, to succeed. I enjoy the intensity and being brave about what to do. I’m relentless in my pursuit to create a brand that really embraces the future. As a consumer, you’ve also got to be brave to buy something that you know will make you feel amazing.” Of the PHANTOM X, he said: “The PHANTOM X is a phone that allows me to create but also to stay in touch with people. The images are incredible, the videos are incredible, so what I do is I’ll take pictures and upload them and then I can get an idea of colours, tones, shadows, shapes, silhouettes and because of the usability I can create them and change them over and over.” All three films are available via TECNO Mobile’s YouTube channel, viewed here: https://bit.ly/3h7EisM. PHANTOM X Product Film: https://bit.ly/363NMyQ. To find out more about TECNO Mobile and its brand new PHANTOM X handset, please visit: www.mobile-PHANTOM.com. |
![Canon’s RF/EF lens production exceeds 170 million units, extending its world record in interchangeable lens production Both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume Canon Inc. announced that, in October 2025, Canon reached a historic milestone of producing a cumulative total of 170 million RF and EF interchangeable lenses for its EOS series, extending its world record for the highest number of interchangeable camera lenses ever produced. The EF lens was introduced in 1987 as the dedicated lens system for Canon’s EOS autofocus single-lens reflex film camera, debuting simultaneously with the EOS system itself. Since their inception, EF lenses have led the industry by incorporating a series of world-first technologies, including the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered Diffractive Optical (DO) element, and have undergone numerous evolutions. In 2018, Canon launched the RF lens series, designed for the EOS R mirrorless camera system, which features a large aperture, short back focus, and high-speed communication system to deliver even higher image quality. The RF and EF lens series lineup now includes a total of 108 models , covering a wide range of focal lengths from ultra-wide 10mm to super-telephoto 1200mm. The series also includes the world’s first VR lens lenses with built-in power zoom suited for video shooting, and even those compatible with power zoom adapters—expanding the scope of creative expression and meeting the diverse needs of users for both still photography and video. EF lens production began at Canon’s Utsunomiya Plant in 1987. Since then, both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume. Today, Canon manufactures lenses at five sites: Utsunomiya Plant; Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; Oita Canon Inc.; and Miyazaki Canon Inc. Milestones include 10 million units produced by 1995 and 50 million by 2009. Then in 2014, Canon became the first company in the world to reach 100 million interchangeable camera lenses produced. In October 2025, the company reached 170 million units, leading to the achievement of this world record. The 170 millionth lens produced was the RF 70-200mm F2.8 L IS USM Z. Canon has maintained the No.1 global market share for digital interchangeable-lens cameras for 22 consecutive years since 2003. Moving forward, Canon will continue to refine its proprietary imaging technologies and further strengthen and expand its lens lineup, pioneering new imaging possibilities and contributing to the continued evolution of photographic and video culture. Highlights in the development of the RF/EF Lens Series The EF lens, which was introduced alongside EOS in March 1987, has adopted a variety of world-first technologies, including Image Stabilizer (IS) technology, featured in the EF 75-300mm f/4-5.6 IS USM released in 1995; a multilayered Diffractive Optical (DO) element, used in the EF 400mm f/4 DO IS USM launched in 2001; and Subwavelength Structure Coating (SWC) [7], applied to the EF 24mm f/1.4L II USM released in 2008. In 2021, Canon launched the EOS VR System, a VR video system consisting of a mirrorless camera [8], dedicated lens, and PC software, thereby creating a 3D 180° VR video through an interchangeable lens camera. In 2024, Canon began rolling out a new series of hybrid lenses equipped with iris rings, designed to meet the needs of both still photography and professional video production. For zoom lenses, the company has also launched RF 24-105mm F2.8 L IS USM Z and RF 70-200mm F2.8 L IS USM Z which are compatible with power zoom adapters. For single focus lenses, the company released F1.4 L hybrid prime lens series that unified the size and ring and button position across models. In September 2025, Canon launched RF 85mm F1.4 L VCM, the fifth model in this series, demonstrating that it can meet demands in line with the changing times. [1] Includes EF, EF-S, EF-M, EF Cinema, RF, RF-S, and RF Cinema lenses and extenders. As of October 21, 2025 (according to a survey by Canon) [2] Among SLR cameras (according to a survey by Canon) [3] Number of products sold as of October 22, 2025 (including extenders). The number of lens models for sale is different according to market figures. [4] Focal length is 5.2mm to 1200mm when including VR lenses [5] An interchangeable digital camera lens that enables VR footage with a single camera. Among interchangeable lens digital cameras released as of October 5, 2021 (according to a survey by Canon) [6] Refers to unit share (according to a survey by Canon) [7] A special coating with advanced anti-reflective properties [8] For applicable cameras, please visit the official Canon website *Release dates in this document refer to dates in Japan. Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market. Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa. Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.](https://businessinsights.africa/wp-content/uploads/2026/05/1.-Canon-EOS-R50-Mirrorless-Camera-for-Beginners-1024x764-1-100x70.jpg "Canon makes history with 170 Million lenses milestone")
