Thursday, November 13, 2025
elitecraft

[vc_row][vc_column width=”1/1″]

[/vc_column][/vc_row][vc_row el_class=”td-ss-row”][vc_column width=”2/3″]

DON'T MISS

Lifestyle

Coronavirus – Africa: COVID-19 update 

Staff Writer -
0
Over 30,000 #COVID19 cases reported on the African continent - with over 9,000 associated recoveries & 1,300 deaths recorded. View country figures & more...

Powering Women’s Economic Transformation

Alex Gitari confirmed as KAA Managing Director

SBM Bank Kenya: A mobile-first digital banking strategy takes shape

I&M Group PLC delivers 25% growth in Profit after Tax

LIFESTYLE NEWS

Polygon (https://PDOOH.co.za/), Africa’s leading and largest programmatic aggregated digital out-of-home (DOOH) publisher network has launched its first programmatic DOOH (pDOOH) campaign in Kenya for luxury automotive brand Jaguar Land Rover (JLR). The campaign, executed in partnership with Polygon’s technology provider Place Exchange and media agency Omnicom Media Group (OMG), celebrates JLR’s 55-year anniversary and showcases the latest Defender model. However, it also represents another important milestone for the Kenyan advertising landscape, as the first locally-activated pDOOH campaign to run through Google-based trading tools. “This is a watershed moment for both the Kenyan and broader African DOOH markets, says Remi du Preez, Managing Director at Polygon. “It demonstrates how international brands can now transact programmatically across our network using the same digital platforms they rely on globally, bringing true omnichannel capability to Africa.” The JLR campaign currently focuses on Nairobi, targeting affluent suburbs, upmarket malls and Jomo Kenyatta International Airport. Initially launched across a limited number of sites, the rollout will soon expand to around 50 premium screens. While Kenya’s OOH market is smaller than South Africa’s, it remains one of Africa’s top five regions for outdoor media, with a fast-growing digital footprint and increasing advertiser appetite, says Du Preez. “The local market’s sentiment toward DOOH has shifted dramatically over the past few years. As advertisers see its value and measurability, media owners are incentivised to build and convert more digital inventory which, in turn, enables programmatic trading to thrive.” For JLR, the campaign forms part of a broader omnichannel strategy, where optimisation and attribution play key roles. Through Polygon’s programmatic model which enables day-part targeting, the client can reduce wastage by serving in specific pockets of time and maximising their budget. “The ability to dynamically serve ads, monitor engagement and adjust in real-time delivers to avoid wastage brings a level of agility that traditional loop-based buying can’t match,” says Du Preez. Polygon leverages Place Exchange (PX) as its core inventory exchange for all programmatic transactions across Africa. PX’s integration with Google’s ecosystem bridges the gap between global buyers and local media owners, allowing advertisers to simply activate, pause or manage campaigns across multiple African markets. “Through Place Exchange, we’ve created an infrastructure where brands like Jaguar Land Rover can extend their global programmatic strategy into Africa, with the same efficiency, measurability and transparency they expect elsewhere,” explains Du Preez. With nine African countries already connected to its network – and more being added –Polygon’s vision is to entrench its position as Africa’s largest DOOH network, offering advertisers a single entry point into a fragmented market while unlocking new revenue streams for local media owners. “This campaign is a testament to how far we’ve come. We’re proud to be driving innovation that not only connects global brands to African audiences, but also strengthens local ecosystems while speeding up digital transformation across the continent,” Du Preez says.
News

Polygon launches first programmatic Digital Out-Of-Home (DOOH) campaign in Kenya for...

Staff Writer -
0
Polygon (https://PDOOH.co.za/), Africa’s leading and largest programmatic aggregated digital out-of-home (DOOH) publisher network has launched its first programmatic DOOH (pDOOH) campaign in...

Ghost in the Payroll: How to Uncover Payroll Fraud

In line with its intention to become a leading force in digital labels and packaging production, Canon (www.Canon-CNA.com) is today using its participation in the FEFCO (European Federation of Corrugated Board Manufacturers) Technical Seminar 2025 (Rome, 8th – 10th October) to announce the Canon corrPRESS iB17, a next-generation inkjet press engineered for industrial-scale corrugated packaging production. Capable of digitally printing up to 8,000 m2 per hour (15 million m2 per year), the corrPRESS iB17 delivers offset-like quality directly onto corrugated boards up to 1.7 m wide with water-based inks and primer for indirect food contact. The highly automated corrPRESS iB17 enables cost-efficient short- to medium-length runs with ultra-fast turnaround times and requires fewer operators and lower skill levels. Designed for seamless integration into existing production environments, the corrPRESS iB17 offers outstanding productivity and digital flexibility, and extends the economic benefits of digital printing far beyond traditional short-run applications. Building on Canon's proven expertise and experience in commercial digital printing and following the development roadmap presented as a concept at drupa 2024, the Canon corrPRESS iB17 will address the evolving needs of corrugated converters that face increasing pressure to deliver shorter runs with more variants, faster turnaround times and premium quality, and all without compromising cost efficiency. Offering industrial-scale throughput at up to 8,000 m2 per hour, the corrPRESS iB17 allows converters to achieve cost-efficient production for runs up to 20,000 m2, extending digital printing viability well beyond traditional short-runs. Supported by automated printhead cleaning and quality control systems, the press minimises operator intervention while maximising production efficiency. The system’s design also reduces waste through efficient print on demand and eliminates the use of printing plates and chemicals. Unlike conventional technologies, the corrPRESS iB17 does not produce contaminated water, which then has to be filtered or released into the wastewater system. Featuring Canon's proprietary, high-performance, 1200 dpi piezo printheads and specially formulated, water-based pigment inks and primer, which provide an extended colour gamut with CMYK and later OVG, the corrPRESS iB17 achieves pre-print offset-like quality in the post-print process. This improves production efficiency by eliminating the traditional lamination step while reproducing vibrant, accurate and consistent colours, sharp text and precise detail on both coated and uncoated topliners at rated speeds. The system also uses an advanced spot primer that ensures optimal ink adhesion and colour reproduction across the full range of corrugated materials. The ink is jetted onto the board immediately after the primer application without any drying in between, minimising the impact of drying on the board and contributing to a highly reliable production process. The sophisticated Canon drying technology in the corrPRESS iB17 has been optimised to minimise corrugated board stress and energy consumption and to increase production efficiency. Covering approximately 80% of retail packaging applications, the system supports coated and uncoated boards up to 1.7 m wide and 1.3 m long, and ranging from 1 mm to 8 mm thick, at a linear speed of 80 m per minute. Unusually for a digital corrugated press, Canon owns all the key components in the printing process – printheads, inks and drying – enabling Canon to optimise the system’s performance more easily. This high level of integration and synchronisation will result in exceptional levels of productivity and reliability. By combining proven proprietary inkjet technology with an industrial board transport system, Canon has developed an innovative press that delivers offset-quality prints with outstanding productivity and digital flexibility, all developed for indirect food contact applications Jennifer Kolloczek, Senior Director, Marketing & Innovation, Production Printing, Canon EMEA, commented: “Corrugated converters face rising demands for shorter runs, more variants and faster turnaround without compromising quality or cost. We’re thrilled to now announce the Canon corrPRESS iB17 — a digital corrugated press that empowers converters to respond to the changing demands with agility and unlock growth. For Canon, the corrPRESS iB17 marks a major milestone in our journey to becoming a key player in the packaging industry and we’re especially excited that EMEA customers will be the first to benefit from this innovation. Although we’re new to corrugated, we bring many years of collaborative innovation from industrial-scale commercial print and will combine our digital expertise with converters’ value-chain knowledge to drive progress in packaging together.”

Canon Announces the corrPRESS iB17, a New Digital Press for Industrial-Scale...

Prof Njenga Munene Launches his Autobiography, ‘Rooted in Hope’

State Department for Correctional Services fetes its officers By Vincent Munga

State Department for Correctional Services fetes its officers

KQ flies first Africa flight using sustainable fuel

KQ flies first Africa flight using sustainable fuel

HOUSE DESIGN

TECH AND GADGETS

Main Story

Chapa Dimba Champions Head to London

Special Correspondent -
0
Chapa Dimba Na Safaricom winners aboard to London Kapenguria Heroes from West Pokot and Plateau Queens from Kisumu; winners of the Inaugural edition of...

Six Kenyan Startups Make the List for Future Is Female Mentorship...

The increase in the operating income was more than the rise in operating expenses to Sh1.07 billion from Sh905. 2 million, helping HF to more than double its profit in the period where the sector’s earnings slowed. The performance defied an environment of falling interest rates on loans in line with sustained decline in Central Bank Rate. Returns on government paper have also been falling even as foreign exchange income also softened on the back of reduced volatility on the shillings’ exchange rate. HF booked an 87.6 percent rise in income from securities to Sh595.97 million from Sh317.9 million while income from loans and advances grew to Sh1.18 billion from Sh1.16 billion. Operating expenses were driven by a rise in staff costs to Sh511.22 million from Sh437.21 million, even as the provisioning for loan losses eased to Sh110.43 million from Sh109.1 million. HF’s total deposits rose by 16 percent to Sh50.11 billion from Sh43.75 billion, which the lender attributed to increased market confidence after the recent rights issue. The balance sheet grew by 18 percent to Sh73.4 billion.

HF Q1 profits rise to Kes 327 Mn

Milestone for Mbagathi Hospital as it offers dialysis for infants in need

Sidian Bank Signs Ksh990 Million Deal With Oikocredit

[/vc_column][vc_column width=”1/3″][td_block_social_counter custom_title=”STAY CONNECTED” facebook=”tagDiv” twitter=”envato” youtube=”envato” style=”style4 td-social-colored”]
- Advertisement -

MAKE IT MODERN

LATEST REVIEWS

News

This is what to do after you lose your title deed

Staff Writer -
0
By Reuben Kimani, CEO, Username Investment Limited. A title deed is a legal document constituting evidence of a right, especially to ownership of property. A title...

Backbase Partners with Microsoft to Re-Architect Banking Around the Customer

Microfinance game-changers

Jawabu Biashara: A Microfinance game-changer

[/vc_column][/vc_row][vc_row][vc_column width=”2/3″]

PERFORMANCE TRAINING

Blockbank Announces Key Banking Partner during ICO

Special Correspondent -
0
Spire Bank, will be instrumental in facilitating a wide variety of international Crytpto banking activity in association with Blockbank LONDON, United Kingdom Blockbank (https://TheBlock-Bank.com/) purchase...

Sidian Bank Signs Ksh990 Million Deal With Oikocredit

Staff Writer -
0
Sidian Bank has signed a Ksh990 million deal with Oikocredit. The funding deal will enable the bank to support onward lending to the SME sector...

Cellulant to Power Payments for ImaliPay’s Drive for Gig Workers’ Financial Inclusion

Staff Writer -
0
ImaliPay, the one-stop financial platform for Africa’s gig workers, has partnered with pan-African payments company Cellulant (www.Cellulant.com), for its payments infrastructure and solutions in...

Davis & Shirtliff targets SMEs with new line of air compressors

Staff Writer -
0
Water and energy solutions provider-Davis & Shirtliff has launched a new line of affordable air compressors aimed at enhancing the profitability of...

Britam to offer mobile insurance solutions for low income earners

Staff Writer -
0
Britam Insurance, Airtel Money, and Inclusivity Solutions, have partnered to introduce a range of mobile insurance solutions targeting lower income families and Micro, Small,...
[/vc_column][vc_column width=”1/3″]
- Advertisement -

HOLIDAY RECIPES

Equity Appoints Veteran Insider for Managing Director Position

Staff Writer -
0
Executive Corner
Equity Bank Kenya, a subsidiary of Equity Group Holdings Plc today announced the appointment of its long serving Director, Gerald Warui as its 4thManaging...
[/vc_column][/vc_row][vc_row][vc_column width=”1/1″]
- Advertisement -
[/vc_column][/vc_row][vc_row][vc_column width=”1/3″]

WRC RACING

[/vc_column][vc_column width=”1/3″]

HEALTH & FITNESS

[/vc_column][vc_column width=”1/3″]

BUSINESS

[/vc_column][/vc_row][vc_row][vc_column width=”1/1″]
- Advertisement -
[/vc_column][/vc_row]

EDITOR PICKS

POPULAR POSTS

POPULAR CATEGORY

© 2025. Designed and created by Elite Craft Limited.