Iron, a key nutrient to develop children’s brains and help adults live productive lives, is acutely lacking in people’s diets
There is an African proverb that says: “Your food is supposed to be your medicine and your medicine is supposed to be your food.”
Yet millions of people on the continent are not living their lives to the fullest because the food they’re eating is not providing them with enough nutrients to feed their brain and body.
The theme of this year’s World Food Day (http://bit.ly/2MggdQY) – Healthy Diets for a Zero Hunger World – calls on everyone to start thinking about what we eat.
Live strong with iron
Iron, a key nutrient to develop children’s brains and help adults live productive lives, is acutely lacking in people’s diets.
Iron deficiency is the most common and widespread nutritional burden across the globe. Young children, adolescent girls and pregnant women are the ones who suffer the most. It disables their bodies, reduces their capacity to learn and work to earn a good living, and in its most severe forms – anaemia – contributes to women dying during childbirth delivery.
But why should we care? Because iron deficiency inhibits the sustainable, economic growth of Africa.
Do you know if iron deficiency is affecting you or your family?
Tiredness, fatigue, paleness and being short of breath are all symptoms of iron deficiency anaemia.
But the reality is, most people in Central and West Africa do not associate these symptoms with the lack of iron and are therefore not aware of the dire consequences it can have on their lives and their families.
In Ghana, more than one out of five children below under the age of five years old are iron deficient. In Côte d’Ivoire (http://bit.ly/2OPrGc4), iron deficiency anaemia affects 80% of preschool children as well as 50% of schoolchildren and women.
With iron deficiency being the cause of half of the anaemia cases, over 75%+ of youngsters under the age of five are anaemic in Sierra Leone, Mali, Niger, Burkina Faso and Gambia, as reported by the World Bank in 2016.
Iron deficiency is not only preventable; its solutions are inexpensive and effective
Iron deficiency need not be an on-going ailment. We can stop this hidden hunger weakening the lives of millions. Solutions are within our reach and it’s up to us to address and prevent it.
More people need to know about iron deficiency
People in Central and West Africa need to know about the symptoms and the severe, long-term consequences of iron deficiency. Food companies and civil society need to rally behind health authorities to promote locally available foods that are rich in iron and balanced food habits to maximise iron absorption in the body.
Eat more locally grown iron-rich foods
Topping up iron intake is simple and accessible. From dark leafy greens to legumes, and giblets, fish to red meat (http://bit.ly/33D5E0l), including these in your daily mealtimes can help boost your iron intake. Eating these with foods that are rich in vitamin C (http://bit.ly/2Mg8aDR), such as lemons, oranges, papayas, tomatoes and some green vegetables increases the absorption of iron in your body.
Fortify your diet
Meeting iron requirements may be challenging, especially for young children and women.
Eating fortified foods are a good way to boost iron intake and other vitamins and minerals that may be lacking in people’s diets in an affordable way.
In Central and West Africa, food fortification is one cornerstone of how Nestlé (https://www.Nestle.com/) enhances quality of life and contributes to a healthier future by providing affordable and accessible nutrition.
Back in 2009, we started mapping out the different micronutrient deficiencies in the region and identified the most relevant foods and beverages to fortify to fill in people’s diet gaps.
Maggi (http://bit.ly/2VHbjzG) bouillon was one of the most obvious solutions as they are widely consumed across the region and across all income levels. This is why we launched iron-fortified Maggi bouillon cubes (http://bit.ly/2pnc84v), with each serving providing 15% of the recommended daily allowance of iron, in addition to 30% of the recommended daily allowance of iodine. Cerelac infant cereals is another food solution that provides loads of nutrition for small tummies, which is fortified with iron, zinc, iodine and vitamin A and B, along with Nido milk and Milo beverages.
Other ways to enrich people’s diets is to use naturally biofortified crops, such as the vitamin A-rich orange maize, which is grown in Nigeria with the support of the Nigerian Federal Ministry of Agriculture and Rural Development, the International Institute of Tropical Agriculture and Harvest Plus. These are win-win crops: farmers can consume it in their households and food companies can include it in their products. By 2020, Nestlé will integrate at least 1,000 tonnes of biofortified maize (http://bit.ly/2INMVan) in its Golden Morn cereals in Nigeria.
In 2018, we provided 73 billion fortified food servings to families in the region and made sure that 100% of our children’s food portfolio is fortified.
Food fortification is cheap – it only costs between 2-5% of the cost of the raw material, helps leverage people’s current food habits and is effective in reducing deficiencies (http://bit.ly/2MfgJi6).
Other useful solutions
Timing your usual coffee or tea 30 minutes or more after a meal may help as these beverages contain ingredients that limits iron absorption.
If you are concerned about your iron intake, consult your doctor about taking an iron supplement, particularly if you are pregnant.
Why act now?
Iron deficiency undercuts the future success of millions African children and women. Yet, it is preventable through solutions that are affordable and accessible to all.
So it is up to all of us to tackle iron deficiency and anaemia using a collaborative approach.
This can be as simple as raising awareness about the benefits of a balanced and iron-rich diet to people through engaging campaigns and relevant messaging. For example, we aim to make progress in this area by launching an iron deficiency awareness campaign on World Food Day, together with experts, regional personalities and the First Lady and Africa Nutrition Leadership Champion for Ghana, Rebecca Akufo-Addo.
By working together, we can also all help to improve people’s health and nutrition. From government to civil society, to farmers and companies, it should be our priority to make healthy and sustainable diets affordable and accessible to everyone. Doing so will contribute to Africa achieving the Sustainable Development Goals (http://bit.ly/32jCm6H).
We have the means to make this a reality – let’s act now.




![Canon makes history with 170 Million lenses milestone Canon’s RF/EF lens production exceeds 170 million units, extending its world record in interchangeable lens production Both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume Canon Inc. announced that, in October 2025, Canon reached a historic milestone of producing a cumulative total of 170 million RF and EF interchangeable lenses for its EOS series, extending its world record for the highest number of interchangeable camera lenses ever produced. The EF lens was introduced in 1987 as the dedicated lens system for Canon’s EOS autofocus single-lens reflex film camera, debuting simultaneously with the EOS system itself. Since their inception, EF lenses have led the industry by incorporating a series of world-first technologies, including the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered Diffractive Optical (DO) element, and have undergone numerous evolutions. In 2018, Canon launched the RF lens series, designed for the EOS R mirrorless camera system, which features a large aperture, short back focus, and high-speed communication system to deliver even higher image quality. The RF and EF lens series lineup now includes a total of 108 models , covering a wide range of focal lengths from ultra-wide 10mm to super-telephoto 1200mm. The series also includes the world’s first VR lens lenses with built-in power zoom suited for video shooting, and even those compatible with power zoom adapters—expanding the scope of creative expression and meeting the diverse needs of users for both still photography and video. EF lens production began at Canon’s Utsunomiya Plant in 1987. Since then, both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume. Today, Canon manufactures lenses at five sites: Utsunomiya Plant; Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; Oita Canon Inc.; and Miyazaki Canon Inc. Milestones include 10 million units produced by 1995 and 50 million by 2009. Then in 2014, Canon became the first company in the world to reach 100 million interchangeable camera lenses produced. In October 2025, the company reached 170 million units, leading to the achievement of this world record. The 170 millionth lens produced was the RF 70-200mm F2.8 L IS USM Z. Canon has maintained the No.1 global market share for digital interchangeable-lens cameras for 22 consecutive years since 2003. Moving forward, Canon will continue to refine its proprietary imaging technologies and further strengthen and expand its lens lineup, pioneering new imaging possibilities and contributing to the continued evolution of photographic and video culture. Highlights in the development of the RF/EF Lens Series The EF lens, which was introduced alongside EOS in March 1987, has adopted a variety of world-first technologies, including Image Stabilizer (IS) technology, featured in the EF 75-300mm f/4-5.6 IS USM released in 1995; a multilayered Diffractive Optical (DO) element, used in the EF 400mm f/4 DO IS USM launched in 2001; and Subwavelength Structure Coating (SWC) [7], applied to the EF 24mm f/1.4L II USM released in 2008. In 2021, Canon launched the EOS VR System, a VR video system consisting of a mirrorless camera [8], dedicated lens, and PC software, thereby creating a 3D 180° VR video through an interchangeable lens camera. In 2024, Canon began rolling out a new series of hybrid lenses equipped with iris rings, designed to meet the needs of both still photography and professional video production. For zoom lenses, the company has also launched RF 24-105mm F2.8 L IS USM Z and RF 70-200mm F2.8 L IS USM Z which are compatible with power zoom adapters. For single focus lenses, the company released F1.4 L hybrid prime lens series that unified the size and ring and button position across models. In September 2025, Canon launched RF 85mm F1.4 L VCM, the fifth model in this series, demonstrating that it can meet demands in line with the changing times. [1] Includes EF, EF-S, EF-M, EF Cinema, RF, RF-S, and RF Cinema lenses and extenders. As of October 21, 2025 (according to a survey by Canon) [2] Among SLR cameras (according to a survey by Canon) [3] Number of products sold as of October 22, 2025 (including extenders). The number of lens models for sale is different according to market figures. [4] Focal length is 5.2mm to 1200mm when including VR lenses [5] An interchangeable digital camera lens that enables VR footage with a single camera. Among interchangeable lens digital cameras released as of October 5, 2021 (according to a survey by Canon) [6] Refers to unit share (according to a survey by Canon) [7] A special coating with advanced anti-reflective properties [8] For applicable cameras, please visit the official Canon website *Release dates in this document refer to dates in Japan. Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market. Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa. Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.](https://businessinsights.africa/wp-content/uploads/2026/05/1.-Canon-EOS-R50-Mirrorless-Camera-for-Beginners-1024x764-1-218x150.jpg)






![Canon makes history with 170 Million lenses milestone Canon’s RF/EF lens production exceeds 170 million units, extending its world record in interchangeable lens production Both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume Canon Inc. announced that, in October 2025, Canon reached a historic milestone of producing a cumulative total of 170 million RF and EF interchangeable lenses for its EOS series, extending its world record for the highest number of interchangeable camera lenses ever produced. The EF lens was introduced in 1987 as the dedicated lens system for Canon’s EOS autofocus single-lens reflex film camera, debuting simultaneously with the EOS system itself. Since their inception, EF lenses have led the industry by incorporating a series of world-first technologies, including the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered Diffractive Optical (DO) element, and have undergone numerous evolutions. In 2018, Canon launched the RF lens series, designed for the EOS R mirrorless camera system, which features a large aperture, short back focus, and high-speed communication system to deliver even higher image quality. The RF and EF lens series lineup now includes a total of 108 models , covering a wide range of focal lengths from ultra-wide 10mm to super-telephoto 1200mm. The series also includes the world’s first VR lens lenses with built-in power zoom suited for video shooting, and even those compatible with power zoom adapters—expanding the scope of creative expression and meeting the diverse needs of users for both still photography and video. EF lens production began at Canon’s Utsunomiya Plant in 1987. Since then, both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume. Today, Canon manufactures lenses at five sites: Utsunomiya Plant; Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; Oita Canon Inc.; and Miyazaki Canon Inc. Milestones include 10 million units produced by 1995 and 50 million by 2009. Then in 2014, Canon became the first company in the world to reach 100 million interchangeable camera lenses produced. In October 2025, the company reached 170 million units, leading to the achievement of this world record. The 170 millionth lens produced was the RF 70-200mm F2.8 L IS USM Z. Canon has maintained the No.1 global market share for digital interchangeable-lens cameras for 22 consecutive years since 2003. Moving forward, Canon will continue to refine its proprietary imaging technologies and further strengthen and expand its lens lineup, pioneering new imaging possibilities and contributing to the continued evolution of photographic and video culture. Highlights in the development of the RF/EF Lens Series The EF lens, which was introduced alongside EOS in March 1987, has adopted a variety of world-first technologies, including Image Stabilizer (IS) technology, featured in the EF 75-300mm f/4-5.6 IS USM released in 1995; a multilayered Diffractive Optical (DO) element, used in the EF 400mm f/4 DO IS USM launched in 2001; and Subwavelength Structure Coating (SWC) [7], applied to the EF 24mm f/1.4L II USM released in 2008. In 2021, Canon launched the EOS VR System, a VR video system consisting of a mirrorless camera [8], dedicated lens, and PC software, thereby creating a 3D 180° VR video through an interchangeable lens camera. In 2024, Canon began rolling out a new series of hybrid lenses equipped with iris rings, designed to meet the needs of both still photography and professional video production. For zoom lenses, the company has also launched RF 24-105mm F2.8 L IS USM Z and RF 70-200mm F2.8 L IS USM Z which are compatible with power zoom adapters. For single focus lenses, the company released F1.4 L hybrid prime lens series that unified the size and ring and button position across models. In September 2025, Canon launched RF 85mm F1.4 L VCM, the fifth model in this series, demonstrating that it can meet demands in line with the changing times. [1] Includes EF, EF-S, EF-M, EF Cinema, RF, RF-S, and RF Cinema lenses and extenders. As of October 21, 2025 (according to a survey by Canon) [2] Among SLR cameras (according to a survey by Canon) [3] Number of products sold as of October 22, 2025 (including extenders). The number of lens models for sale is different according to market figures. [4] Focal length is 5.2mm to 1200mm when including VR lenses [5] An interchangeable digital camera lens that enables VR footage with a single camera. Among interchangeable lens digital cameras released as of October 5, 2021 (according to a survey by Canon) [6] Refers to unit share (according to a survey by Canon) [7] A special coating with advanced anti-reflective properties [8] For applicable cameras, please visit the official Canon website *Release dates in this document refer to dates in Japan. Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market. Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa. Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.](https://businessinsights.africa/wp-content/uploads/2026/05/1.-Canon-EOS-R50-Mirrorless-Camera-for-Beginners-1024x764-1-100x70.jpg)





