Ajua has signed an agreement with Facebook to automate commercial interactions and customer support for businesses through WhatsApp. This partnership is one of two in Africa of companies that are directly partnered and integrated with Facebook.
There has been an upsurge of businesses on the continent taking advantage of the Whatsapp platform to sell goods and provide services. This has created a growing need for social media-based customer support to drive a holistic shopping experience.
Ajua’s Janja platform enables automated customer support, borderless banking, and payments across apps and social media platforms. The platform aims to change how we shop and engage with our customers by making the process quick, easy, and painless.
Speaking on the impact of the partnership to businesses in Africa,Teddy Ogallo, VP of Product, Merchant services for Ajua said, “Ajua aims to implement a combination of its proven Ajua 360 platform, Ajua Merchant and the award winning Janja solution to give businesses across Africa an accessible set of tools that will help them increase their market reach, receive secure payments on mass reach platforms like WhatsApp and automate customer issue resolution and feedback collection. Businesses across Ajua’s African markets will now be able to access WhatsApp business API in minutes, upload their products, knowledgebase of their services and start enjoying an enhanced interaction with their customers straight from their mobile phones or web devices without having to invest in cumbersome integrations or enterprise sales cycles.”
This partnership hopes to revolutionize e-commerce for Micro-Small and Medium Sized Enterprises (MSMEs) in Africa by making the shopping experience more seamless for customers which could result in more sales. With over 40M SMEs in Nigeria alone, Ajua will be seeking to maximise their revenues and increase their operational efficiency by automating their customer interactions.
