Upfield, manufacturers of the Blue Band spread and the nutritional sponsors of Dream Football Kenya participates in the biggest football scouting tournament in Meru County, at Kaaga Primary School.
The tournament which is part of the KPSSA – Kenya Primary School Sports Association, under the Ministry of Education, will bring together primary school children from different parts of the country to participate in the tournament.
Dream Football Kenya which is undersigned by Dream Football Portugal and co-owned by Luis Figo seeks to make the next generation of international football stars. This has been achieved through school football activations, street football, football academies and sports tournaments with the aim of scouting for the best players aged between 4 – 16 years old.
The Agency stands for four pillars which include Nutrition, Physical training, Education and Life skills. This will see 44 children join the boot camp of which 14 of those will be selected to form a team that will have the opportunity to get scouted into the La Liga Teams.
As the sponsors, Blue Band seeks to promote and educate on the importance of a good breakfast by providing a good breakfast to the players in the tournaments and during the boot camp training sessions.
‘We are excited to be part of this fulfilling project that will see us having our talented stars rise, shine and represent us locally and even globally in the football space. As a brand, we endeavor to promote the importance of a good breakfast in children for better school performance and in co-curricular activities such as sports. We believe that for a child to have the energy to participate in school activities and sports, he or she must endeavor to practice a good breakfast routine” Wanjiku Njonjo, Upfield Marketing Manager, said.
The agency is present in 5 countries with over 75 children having been scouted into various clubs in La Liga. Using mobile application as the main platform to scout talented children, the agency has partnered with Ambassador Players such as Ronaldinho Gaucho and Mario Balotelli, with Manchester United and Real Madrid among those who support the mobile application and provide club opportunities.
Good Sportsmanship requires a good breakfast to get the essential nutrients and energy needed to boost and sustain energy levels by giving a good head start of the day.
![The signing ceremony took place in Kisumu, with Governor Prof. Anyang’ Nyong’o representing the county government and UN-Habitat Executive Director in Kenya, Anaclaudia Rossbach, signing on behalf of the UN agency. Under the agreement, both parties commit to jointly implementing the housing upgrade project, which Governor Nyong’o said will primarily target vulnerable groups. “The PINUA programme [is] designed to benefit the most vulnerable members of the community,” Nyong’o said, reaffirming his administration’s commitment to fostering sustainable neighborhoods equipped with essential services. Beginning November 1, 2025, the county government, working with UN-Habitat, will launch pilot projects in Kibuye Estate and Muhoroni Sub-County, based on designs and models developed through extensive public participation. The programme will focus on upgrading informal settlements by providing essential social infrastructure such as schools, sanitation facilities, affordable rental housing, early childhood development centres, and public open spaces. It also supports incremental housing models, allowing families to progressively build and eventually own decent homes. Rossbach emphasized UN-Habitat’s global commitment to driving transformative change in urban areas: “This partnership is crucial in advancing our new strategy, which focuses on improving housing access and digitally transforming informal settlements for everyone.” According to UN-Habitat housing architect Fred Omenya, the pilot phase will begin in January 2026 with the construction of two blocks of 24 housing units in Kibuye Estate.](https://businessinsights.africa/wp-content/uploads/2025/10/About-us-still-25957706200_7ca2db7e5e_k-696x385.jpg "Kisumu, UN-Habitat sign Ksh2.7bn deal for social housing upgrade")
