IMG_9798 Caption from left: Samsung Head of Consumer Electronics in East Africa Samuel Odhiambo explains features of the 2020 Samsung QLED TV, 2020 Crystal UHD TV to Samsung Electronics East Africa Ltd Managing Director Mr. Seok Min Hong Samsutech MD Priyesh Patel. Samsung Electronics has announced the launch of a new customer education campaign dubbed “You Deserve More”, the campaigns objective is to educate electronics and home appliance customers on emerging consumer electronic technology to allow them to make more informed decisions. The campaign launch took place at the Samsung customer experience store at the Mirage Building along Waiyaki way. The launch is coming at a time when the demand for smart consumer electronics and home appliances is at an all-time high in Kenya. Present at the event was Mr. Sam Odhiambo, Samsung’s Head of Consumer Electronics in East Africa as well as media and technology enthusiasts from all over the country. “We believe that our customers are very hard working people and go to great lengths to earn their living therefore they deserve to experience the best when it comes to electronics and home appliances this is the reason for us launching our “You Deserve More” because truly they deserve more” said Mr. Sam Odhiambo during the consumer event. “We have also noticed an increase in demand for our consumer electronics in the last few months and we can attribute this increase in sales to people spending more time at home during Covid-19. The increase in demand was also another influence in the launch of this campaign to ensure that customers understand the different features of the consumer electronics that we have launched this year in order for them to make more informed purchase decisions” he further added. On display during the launch event were the 2020 QLED TV, 2020 Crystal UHD TV, 2020 Sound Bar and Sound Tower, the Side by Side 3 Door Fridge, the Twin Cooling Top Mount Fridge, washing machines and other Samsung consumer electronics. The highlight of the event was the 2020 85 Inch QLED TV boasts of an 8K Quantum processor, immersive sound, endless detail, minimalist design and unrivalled technology. In addition to this it has long-lasting, burn-in free picture quality with brightest and most vibrant colors with anti-reflection at night or day for Movies, Sport and Gaming and Rich surround sound with 6 speakers firing from top, bottom and sides. The 2020 QLED also pairs extremely well with the Samsung 2020 sound bar that was also present at the event for the customers to enjoy and understand how the technology works for a better user experience. The sound bar equally boasts of Elevated sound from every direction with Dolby Atoms, DTS-X technology- Symphony and adaptive sound. Also available at the launch was the 2020 Samsung range of fridges that cater to everyone from those who choose premium fridges such as the RS5000 model with unique SpaceMax™ technology where Samsung has been able to make the walls much thinner. This means it creates more storage space without increasing the external dimensions or compromising energy efficiency. Samsung also continues to add new features in the Twin Cooling range such as an external display. This means there is no need to open the fridge/freezer to change the settings. Every time you open the fridge/freezer you lose cold air (making it warmer) and use more electricity to reach the required temperature again. This innovation resolves that effortlessly. The Twin Cooling range is now available in 384L, 362L and 321L. Samsung’s home appliances and electronics make it easier for everyone from professionals, working mothers to students to maintain a happier, healthier home. This is a result of the company’s commitment to listening to what the customers who are the ultimate users want and need. The “You Deserve More” campaign will run at all Samsung customer experience stores nationwide. The electronics company will have a team on standby to educate customers on all new electronic technology.
![Canon’s RF/EF lens production exceeds 170 million units, extending its world record in interchangeable lens production Both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume Canon Inc. announced that, in October 2025, Canon reached a historic milestone of producing a cumulative total of 170 million RF and EF interchangeable lenses for its EOS series, extending its world record for the highest number of interchangeable camera lenses ever produced. The EF lens was introduced in 1987 as the dedicated lens system for Canon’s EOS autofocus single-lens reflex film camera, debuting simultaneously with the EOS system itself. Since their inception, EF lenses have led the industry by incorporating a series of world-first technologies, including the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered Diffractive Optical (DO) element, and have undergone numerous evolutions. In 2018, Canon launched the RF lens series, designed for the EOS R mirrorless camera system, which features a large aperture, short back focus, and high-speed communication system to deliver even higher image quality. The RF and EF lens series lineup now includes a total of 108 models , covering a wide range of focal lengths from ultra-wide 10mm to super-telephoto 1200mm. The series also includes the world’s first VR lens lenses with built-in power zoom suited for video shooting, and even those compatible with power zoom adapters—expanding the scope of creative expression and meeting the diverse needs of users for both still photography and video. EF lens production began at Canon’s Utsunomiya Plant in 1987. Since then, both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume. Today, Canon manufactures lenses at five sites: Utsunomiya Plant; Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; Oita Canon Inc.; and Miyazaki Canon Inc. Milestones include 10 million units produced by 1995 and 50 million by 2009. Then in 2014, Canon became the first company in the world to reach 100 million interchangeable camera lenses produced. In October 2025, the company reached 170 million units, leading to the achievement of this world record. The 170 millionth lens produced was the RF 70-200mm F2.8 L IS USM Z. Canon has maintained the No.1 global market share for digital interchangeable-lens cameras for 22 consecutive years since 2003. Moving forward, Canon will continue to refine its proprietary imaging technologies and further strengthen and expand its lens lineup, pioneering new imaging possibilities and contributing to the continued evolution of photographic and video culture. Highlights in the development of the RF/EF Lens Series The EF lens, which was introduced alongside EOS in March 1987, has adopted a variety of world-first technologies, including Image Stabilizer (IS) technology, featured in the EF 75-300mm f/4-5.6 IS USM released in 1995; a multilayered Diffractive Optical (DO) element, used in the EF 400mm f/4 DO IS USM launched in 2001; and Subwavelength Structure Coating (SWC) [7], applied to the EF 24mm f/1.4L II USM released in 2008. In 2021, Canon launched the EOS VR System, a VR video system consisting of a mirrorless camera [8], dedicated lens, and PC software, thereby creating a 3D 180° VR video through an interchangeable lens camera. In 2024, Canon began rolling out a new series of hybrid lenses equipped with iris rings, designed to meet the needs of both still photography and professional video production. For zoom lenses, the company has also launched RF 24-105mm F2.8 L IS USM Z and RF 70-200mm F2.8 L IS USM Z which are compatible with power zoom adapters. For single focus lenses, the company released F1.4 L hybrid prime lens series that unified the size and ring and button position across models. In September 2025, Canon launched RF 85mm F1.4 L VCM, the fifth model in this series, demonstrating that it can meet demands in line with the changing times. [1] Includes EF, EF-S, EF-M, EF Cinema, RF, RF-S, and RF Cinema lenses and extenders. As of October 21, 2025 (according to a survey by Canon) [2] Among SLR cameras (according to a survey by Canon) [3] Number of products sold as of October 22, 2025 (including extenders). The number of lens models for sale is different according to market figures. [4] Focal length is 5.2mm to 1200mm when including VR lenses [5] An interchangeable digital camera lens that enables VR footage with a single camera. Among interchangeable lens digital cameras released as of October 5, 2021 (according to a survey by Canon) [6] Refers to unit share (according to a survey by Canon) [7] A special coating with advanced anti-reflective properties [8] For applicable cameras, please visit the official Canon website *Release dates in this document refer to dates in Japan. Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market. Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa. Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.](https://businessinsights.africa/wp-content/uploads/2026/05/1.-Canon-EOS-R50-Mirrorless-Camera-for-Beginners-1024x764-1-100x70.jpg "Canon makes history with 170 Million lenses milestone")
