Pomp as MKU Marks 16th Graduation

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Pomp as MKU Marks 16th Graduation

Staff Writer - August 13, 2019

It was pomp and colour at Mount Kenya University where close to 7000 students from Mount Kenya University were conferred with degrees, diplomas and...

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Edelman Africa launched its Regional Advisory (ERA) team, comprised of senior industry veterans and communications advisors spread across North, East, West, Central and Southern Africa to assist existing and potential clients build their businesses and navigate the continent. This move, together with Edelman’s established network of vetted partners that span the entire African continent and offer on-the-ground tactical support across all 54 countries, positions Edelman Africa as the most connected communications advisory on the African continent and the leading provider of communications advisory across the regions. To build upon Edelman Africa’s already established teams in both Southern and East Africa, the regional advisory team will be co-led by two external advisors handpicked for their decades of experience across their respective regions: Kwame Senou, Executive Director of The Holding Opinion and Public (THOP) in Cote d’Ivoire and Kamal Taibi, Founder & CEO of Stratëus Group in Morocco. Increasing market volatility, institutional failures pushing people to the brink, and growing mistrust of leaders in government, business, and media. The 2025 Edelman Global Trust Barometer Data identified these symptoms as part of a crisis of grievance: a sense of unfairness and a lack of confidence in our institutions to improve our world, continent, and respective countries. For governments, multinational corporations and NGOs hoping to expand their presence into Africa, building trust will be crucial to offsetting this sense of grievance. “As our Trust research has shown, when institutions can’t be trusted to do what is right, levels of grievance arise. That’s why we must focus on increasing optimism, helping organisations cultivate and rebuild trust in local communities where they operate. This is especially true for those building their presence in Africa,” says Karena Crerar, CEO of Edelman Africa. “Multinational corporations and other institutions can no longer afford to be out of touch. Nuanced, regional strategies must be in place to reflect Africa’s complex socioeconomic environments. You can’t transplant multinational business and communication models into a given country and hope they’ll stick. You need a top-down understanding of every market,” she says. “This launch marks a significant step forward in how we support our clients’ ambitions across Africa. By bringing together deep regional expertise with the global reach of Edelman, we’re equipping institutions with the insight and guidance they need to navigate complex markets, earn trust, and drive impact at scale. It’s a strategic move that reflects both the growing importance of Africa in global growth plans and our commitment to being a trusted partner on that journey," says Justin Westcott, COO of Edelman EMEA. From public affairs influencing local policy to crisis communications, on-the-ground presence to regional analysis, this team will focus on not only tactical implementation in each country, but also strategic regional advisory for clientele operating in multiple African markets. “This is a pivotal moment, where our role is to navigate the complexities and deliver tailored solutions. West and Central Africa presents a dynamic landscape ripe with opportunities. Through this unique strategic alliance, we are well-positioned to support the ambitions of both global players and regional champions, driving meaningful impact across the region,” says Senou. North Africa also offers compelling prospects, says Taibi: “The region’s strategic location bridging Europe, the Middle East, and sub-Saharan Africa creates a hub for logistics and trade. Countries like Morocco and Egypt have become focal points for industries such as automotive manufacturing, energy transition, and agribusiness.” Organisations working with Edelman on the continent will receive ongoing, bespoke advice based on their current organisational strategy and market expansion plans. They will then work alongside the advisors in understanding all aspects of the market, region, neighbouring markets, and overall context. “Our advisors will then guide clientele on a strategic approach, going beyond Public Relations and tactical implementation, rather helping to tailor organisational goals into a regionally nuanced, culturally sensitive communications programme focusing on the stakeholders they want to reach. They will then work with our partner network across more than 50 African countries to implement these strategies and create the greatest possible positive impact for both the organisations and the communities in which they work,” says Crerar. The ERA Structure: Steering this advisory team will be Karena Crerar, Edelman Africa CEO, with the following advisors overseeing each region:  Kwame Senou, Executive Director, THOP, Cote d’Ivoire (West and Central Africa)  Kamal Taibi, Founder & CEO, Stratëus Group, Morocco (North Africa)  Corazon Sefu, Edelman Kenya Managing Director (East Africa Advisor)  Geraldine Mamburu, Edelman Africa Business Development Director (Southern Africa) Karena Crerar, Edelman Africa CEO, says: “As a leading communications consultancy in Africa, and a global leader in Trust, now is our moment to spearhead the African growth agenda for our industry, our people, and our clients – both on the continent and in international markets where interest in our dynamic continent remains high.” She continues: “We aim to advise our clients on the nuances of Africa through a country- specific, regional, and continent-wide lens, ensuring their communications create positive economic and social impact. This alongside access to the Edelman’s global capabilities, allowing us to design communication strategies for clients that drive meaningful change while fostering sustainable growth – helping us to push back against the crisis of grievance,” says Crerar.

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Liquid C2, a business of Cassava Technologies, a global technology leader, has launched Africa’s first Partner Experience Centre powered by Google Cloud in Johannesburg, South Africa. The state-of-the-art facility is designed to empower partners and resellers to move beyond traditional distribution, providing the immersive, hands-on environment needed to architect and deploy cloud and AI solutions tailored specifically to African market needs. Through the Centre, partners will be onboarded to a structured journey that guides them in securing official Google Cloud accreditation and certification. Beyond technical training provided by both Liquid C2 and Google, the centre will also serve as a collaborative hub, allowing them to work alongside specialist engineers to architect bespoke solutions. Once finalised, these solutions will be brought to market through Liquid’s robust distribution network. This expansion not only opens new commercial avenues for partners but also acts as a catalyst for high-value job creation and the rapid maturation of Africa’s technology ecosystem. The Partner Experience Centre provides the partner and reseller ecosystem in Africa with direct access to enterprise-grade technologies such as Gemini Enterprise, and the "Gemini Playspace" for rapid AI experimentation. It also provides specialist expertise to prototype, test, and scale digital solutions in real-world environments. The centre is a testament to Liquid C2’s commitment to strengthening its role within the partner ecosystem in Africa, as it supports partners in overcoming infrastructure constraints, skills gaps, and complexity barriers that often slow digital transformation efforts across the continent. As demand for advanced digital capabilities grows, the Partner Experience Centre serves as an innovation hub where enterprises, startups, academic institutions, developers, and public-sector stakeholders can co-create locally-relevant solutions, fostering a sense of shared progress and community across Africa. The facility also provides industry-specific platforms tailored to sectors including financial services, healthcare, and retail. These platforms demonstrate how AI-enabled solutions can reduce operational risk, improve efficiency, enhance customer engagement, and unlock new growth opportunities across African markets. “At Cassava Technologies, we believe the future of Africa’s digital transformation will be shaped through strong ecosystems that combine global innovation with local infrastructure and expertise,” said Ziaad Suleman, Senior Vice President, Cassava Technologies and CEO, South Africa & Botswana. “The Partner Experience Centre powered by Google Cloud creates a practical environment where organisations can explore, test, and scale solutions that deliver real business value. By combining our infrastructure, expertise, and continental reach with Google Cloud’s advanced technologies, we are helping to democratise access to AI and cloud capabilities for enterprises across Africa.” “This is a pivotal moment in our commitment to Africa’s digital future,” said Tara Brady, President, Google Cloud EMEA. “The Partner Experience Centre is a testament to our belief in the power of a strong partner ecosystem. By combining our advanced AI capabilities, including our Gemini models, with Liquid C2’s localised expertise, we are not just building a facility; we are building a hub for innovation that will empower businesses, create jobs, and deliver the benefits of digital transformation to every corner of the continent.” The collaboration will focus on three core pillars of transformation: Accelerated Partner Enablement: The centre acts as a dedicated Proof-of-Concept (PoC) hub designed to dismantle historical market barriers. It provides localised training, hands-on technology interaction, and business support, leveraging Liquid’s capabilities to offer local currency billing and credit to manage financial complexity for resellers. AI and Technology Innovation: A primary focus is empowering partners to build and deploy advanced AI solutions. The facility features a dedicated "Gemini Playspace & AI Solutions" to certify technical staff, alongside integrated "Solutions Pods" where partners can demonstrate complete technology stacks to win complex enterprise bids. Economic Growth and Job Creation: The partnership is a direct investment in Africa’s tech workforce. By strategically broadening the partner network, the initiative will foster deep, localised expertise and act as a catalyst for new economic opportunities, creating a significant ripple effect of job creation for certified engineers and other tech professionals across the continent. As a business of Cassava Technologies, Liquid C2 has always been at the forefront of bringing cutting-edge digital technologies to African businesses, both directly and through its partner ecosystem. This first-of-its-kind Partner Experience Centre is yet another milestone that reflects the company’s commitment to partnerships that leverage its continental footprint to serve a broader base of organisations. Aligned with this, Cassava continues to expand digital inclusion across Africa through its integrated portfolio of connectivity, cloud, cyber security, and digital solutions, ensuring that a broad spectrum of organisations, regardless of size or sector, can access and benefit from advanced technologies, thereby enabling more inclusive participation in Africa’s digital economy.

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Incomedia (www.Incomedia.eu) is excited to announce its participation in Gitex Africa 2026, the leading trade fair for technology and innovation hosted in Marrakech, Morocco, from April 7th to 9th. The power of AI in a no-code webisite builder for businesses and entrepreneurs As Africa’s digital economy accelerates, and millions of small and medium-sized businesses are looking to go online, Italian software company Incomedia is taking the opportunity represented by Gitex to introduce WebSite X5 to African businesses, entrepreneurs, and startups. The tool is an all-in-one website and e-commerce builder designed to simplify and speed up the creation of online businesses. A key innovation is the integrated AI assistant MagicSite, which helps users generate complete and easily customizable websites through a simple conversation. Expanding WebSite X5 presence in Africa Within the last few years, Incomedia has been expanding its network in the African market such as Ivory Coast, Kenya, Niger or South Africa and contributed to the digital transformation in this area. Following this successful trend, Incomedia is actively expanding its presence across Africa and is looking to collaborate with local distributors, digital agencies, training centers and government institutions involved in digital transformation. Join Us at Gitex Africa 2026 “Digital access should not be complex or expensive”, says Federico Ranfagni, CEO of Incomedia. “Our goal is empowering African entrepreneurs to launch and grow their businesses online, unlocking new possibilities across the continent.” Visitors and partners can meet Incomedia at: GITEX Africa 2026 Hall 20 – Stand B-56 (Italian Area) The team will provide live demos and explore partnership opportunities across African markets.

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Tag: Youngest MP graduates

Pomp as MKU Marks 16th Graduation

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