MAJID AL FUTTAIM LAUNCHES “BUY KENYA, BUILD KENYA” CAMPAIGN

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MAJID AL FUTTAIM LAUNCHES “BUY KENYA, BUILD KENYA” CAMPAIGN

Special Correspondent - April 19, 2018

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Financial infrastructure firm, Tala, has launched a tokenized lending platform to cater to borrowers without a banking history in the world. It plans to deploy $50 million credit facility via the platform in USDC to power blockchain-enabled, permission-less lending for millions of global customers. The Artificial Intelligence (AI) underwritten consumer lending tool, in partnership with Huma Finance, is the first of its kind in Kenya and is powered by Solana and supported by USDC liquidity facilitated by the Huma Protocol For billions of consumers who lack access to traditional banking services and credit history systems, tokenized lending offers faster and more reliable access to credit, better rates through a global capital network, and a portable, digital reputation that enables broader participation in the global economy. Tala’s existing customer base of nearly 13 million across multiple emerging markets creates immediate scale for blockchain adoption. "After a decade operating across multiple emerging markets, we know how to translate frontier technologies into real-world financial power," said Shivani Siroya, founder and CEO, Tala. "By pairing Tala’s trusted platform with the power of blockchain technology, together with Huma and Solana, we can expand financial access, eliminate systemic inefficiencies, and help millions become active participants in the global digital economy.” The solution is powered by Tala’s proprietary credit engine, which has been trained on $7 billion in lending performance data across multiple continents. That dataset—largely invisible to banks and most AI systems—gives Tala the ability to evaluate borrowers who have historically been overlooked by the global financial system. By tokenizing these loans in an overcollateralized lending facility and connecting them to Huma’s liquidity pools, Tala unlocks a new funding mechanism for emerging market credit, bringing global capital directly to high-demand markets transparently and efficiently. Speaking during the launch, Erbil Karaman, Co-Founder of Huma Finance, said that Tala’s team has over a decade of experience in scaling high-performance lending programmes while providing financial access to tens of millions of people who need it the most.

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Kenya’s cloud and artificial intelligence boom may be entering its most consequential phase yet, as new data suggests local consultancies, AI startups and systems integrators stand to earn dramatically more from Amazon Web Services (AWS) than previously understood. A study by US-based research firm Omdia reveals that AWS partners worldwide can now generate “up to a $7.13 (Sh900) multiplier for every $1 (Sh130) of AWS sold,” a figure with enormous implications for East Africa’s technology ecosystem. The report, titled "Partner Ecosystem Multiplier: The AWS Opportunity 2025," was released on the sidelines of the AWS: Re-Invent event in Las Vegas, Nevada, which kicked off on December 1 and ends on December 5. It reached this conclusion after Omdia conducted in-depth interviews with 35 AWS partners across various geographies and partner types. The report’s central argument is blunt: in a region where businesses are hungry for automation, resilient infrastructure, and AI-powered customer engagement, the biggest revenue doesn’t come from selling cloud technology itself. Instead, it comes from the advisory, design, build, adoption, and managed services wrapped around it, the same areas where Kenyan firms have sought to differentiate themselves. “In the new era of AI, Omdia has forecasted a services opportunity tied to generative and agentic AI of $267 billion by 2030,” the research notes, positioning partners as the engines of this expansion. With Kenya’s financial institutions, telcos, and public agencies accelerating cloud migrations, the findings sharpen the conversation about who will capture the next decade of revenue. Kenyan companies already recognize the shift. For years, Kenya’s cloud market has revolved around foundational migrations: moving banks off aging data centres, helping enterprises modernize digital infrastructure, or building customer-facing platforms with elasticity and scale. But companies across Nairobi’s tech districts, from Westlands to Upper Hill to Ngong Road, are now repositioning their services for an AI-first world. The Omdia numbers help make the business case. The report states bluntly that 82 per cent of AWS partners are now delivering some form of AI as part of their transformation delivery, a seismic shift that mirrors Kenya’s adoption pattern: AI chatbots in banking, machine learning in fraud detection, recommender engines in e-commerce, and predictive analytics in agriculture and logistics. “Amazon Web Services (AWS) continues to be the market-leading provider of public cloud infrastructure in terms of market share. For customers to unlock the full opportunities of AI in their public cloud environments, they lean on a wide variety of services and expertise from their technology providers, specifically the partners within the AWS Partner Network.”

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MAJID AL FUTTAIM LAUNCHES “BUY KENYA, BUILD KENYA” CAMPAIGN

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