GRAMMY-AWARD WINNING ARTISTES SET TO GRACE SAFARICOM JAZZ 2018/2019 SEASON

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GRAMMY-AWARD WINNING ARTISTES SET TO GRACE SAFARICOM JAZZ 2018/2019 SEASON

Special Correspondent - July 18, 2018

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The government of Kenya is seeking into intra-Africa tourism opportunities within the African Continental Free Trade Area (AfCFTA) to unlock the sector's projected Ksh 1 trillion contributions to the economy by end of 2027. Speaking during the opening ceremony of the 15th edition of the Magical Kenya Travel Expo (MKTE) at Uhuru Gardens. Deputy President of Kenya, Kithure Kindiki noted that while Kenya leads its East Africa counterparts on visitor arrivals, the country must leverage continental integration to achieve double-digit growth seen in Asian and European markets. "Tourism is a critical anchor of Kenya's economy and a pillar of our Bottom-up Economic Transformation Agenda (BETA). With Africa emerging as one of the strongest-performing regions in global tourism recovery, we must capitalize on AfCFTA opportunities. The tourism sector must become a critical interlocutor in transport, logistics, trade, investments and MSME sectors, driving synergized policy outcomes." Kindiki stated. According to the World Tourism and Travel Council (WTTC). Kenya's tourism sector is set to contribute a record Ksh 1.2 trillion to the economy, equivalent to more than 7% of national Gross Domestic Product (GDP). The sector is also expected to support 1.7 million jobs in 2025, maintaining over 8% of total national employment. The DP outlined government's infrastructure investments to support the growth of the sector, including the Nairobi-Nakuru-Mau Summit Highway, Lamu Port development. SGR expansion and new direct flights from global hubs. He stressed the need to diversify beyond traditional offerings, citing emerging products like astro-tourism, desert safaris in Chalbi, and tech-tourism leveraging Kenya's "silicon savannah" reputation. "We must market the complete Kenya story-from our technological innovation to our athletic excellence, from the Cradle of Humankind to our forty vibrant communities," he added. Equally, Kindiki also stressed the importance of sustainability, linking the government's tree planting initiative to eco-tourism enhancement, while ensuring tourism benefits reach grassroots communities. The expo has drawn over 6,500 delegates from 40 countries, including 400 exhibitors and 200 international buyers with the opportunity to explore how strategic investments and collaborative frameworks can contribute to the African tourism ecosystem which presents unprecedented growth potential. Tourism and Wildlife CS Rebecca Miano hailed the expo's evolution into a continental platform noting its critical role in accelerating investment flows for infrastructure development which directly supports Kenya's tourism target of 5.5 million visitors by 2027. "Infrastructure development through public-private partnerships remains our cornerstone strategy. By leveraging private sector expertise and government support, we are building world-class facilities that enhance visitor experiences while creating sustainable employment for our communities across the tourism value chain." Miano emphasized. On her part, Director of Trade in Services, Investment and Digital Trade AfCFTA Secretariat, Emily Mburu, highlighted the strategic importance of strategic tourism partnerships, particularly for advancing continental market integration. "Tourism shows how AfCFTA works in practice, public-private frameworks attract Foreign Direct Invest (FDI), build world-class infrastructure and create employment across borders. When tourists move seamlessly across Africa, they activate supply chains, stimulate trade and prove that integration delivers immediate, tangible benefits to African economies," he noted. The expo's focus on intra-African partnerships comes at an opportune time, given Africa's growing contribution to Kenya's tourism earnings. Africa was the leading source of tourist arrivals in 2024, accounting for 40.8% of international visitors. This year's Magical Kenya Travel Expo will incorporate digital matchmaking technology which facilitates pre-scheduled B2B meetings between buyers and sellers, maximizing business outcomes. It will also feature five-day familiarization trips, integrated marketing campaigns and dedicated sessions on creative economy integration within tourism.

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In the bustling Tushauriane area of Kayole, Embakasi, St. Patrick’s hospital is like an oasis in a desert. The level four hospital attends to thousands of patients in the densely populated Eastlands area. For the last 13 years, Ann Maina, the director and founder of the facility, has aspired to provide only the highest quality of care. Although the facility is widely known for its efficient services, it stands out when it comes to maternity care. From the onset, maternity care has always been dear to Mrs. Maina, a nurse. This was cemented into her heart after coming across debilitating and nerve-wracking experiences when she worked as a nurse in one of the local government hospitals. “The experience really left a bad taste in my mouth. I remember one time working in the maternity department, I witnessed nurses beating up an expectant mother in the delivery room. It was a heartbreaking moment for me and I really didn’t want to be part of that,” she recalls. Early in her career, she says she knew there was a way that mothers could deliver babies in a conducive environment, while receiving the best of care. “I felt that mothers should not suffer.” This prompted her to start a maternity home in her rented one-bedroom house, where she could afford mothers the best care she envisaged. For a start, she had a blood pressure monitoring machine, an examination bed and a drug cabinet. Her plan worked. Within a short time, more mothers visited her house, ready to deliver. “At one point, I had three expectant mothers coming to my house seeking assistance as they were ready for delivery. I handled them expertly. As others waited on the couch, I took in the first mother and she had a safe delivery. Within a short time, I ushered the rest into the delivery room and everything went well,” she shares. After making porridge for them, she discharged them after four hours. “Mothers need respect when giving birth. They need to be handled well.” With a vision, she realized that she was meeting a critical need in her society. Having tested the waters, she knew what needed to be done. “My patients needed to sleep on white sheets and pillows and once they have delivered, they need to be wheeled to their beds, be supported together with their babies, with lots of respect,” Naturally, expansion was in her mind, but there was a big problem; she had no money to expand. “I wanted to expand, but banks couldn’t give me money. Luckily, I had a Merry Go Round Chama that gave me some cash to expand.” Even with the cash injection from her Chama, she quickly found out that she couldn’t do more, especially when it comes to equipping a maternity unit. Seeing the potential of her dream, she decided to make a leap of faith and sold her house. With the proceeds, she then bought land and built structures at the current location. “I build the outpatients and the maternity section before the money ran out.” Despite the meager resources, Ann was motivated to keep going. At that point when she was starting out, she says she drew her motivation from the then president, Mwai Kibaki whose rallying call was to create over 500 000 jobs every year. “ I felt like the former president was talking to me directly, asking me to create jobs. With that I just went out and hired my first batch of professionals, including nurses, clinicians and doctors to help me run the show.” She remembers that the government of the day had made the business environment conducive, enabling businesses to make money. “Money became available to businesses through affordable bank loans”. What followed was a growth spurt that saw the business grow exponentially. Since its inception in 2012, St Patrick’s Hospital has become a household name in Kayole and environs. So phenomenal has been the growth that it has spawned a new branch. “As part of our expansion, we were able to buy land in Kenol, Muranga county and build and equip a fully fledged hospital, serving many people in the environs.” Mrs Maina attributes the hospitals' growth to sheer hard-work and determination. She appreciastes the fact that her husband joined and supported her to run the facility. “He could help from day one when I had to rush a patient to another facility in an ambulance. He was also instrumental in designing and building our facility.” Firstly, she says the hospital obtained favor from the locals, who patronized it. Secondly, the partnership with SafeCare, an international quality assurance and standards organization was a game changer. Once they joined SafeCare in 2012, Mrs Maina and her team were signed up for business and quality management training to improve their skills. The first step is assessment, which was an eye-opener for Mrs Maina. SafeCare found out that Ann and her team were not running the facility the right way. “We had no administration office, no systems. SafeCare helped them isolate the gaps and set in motion interventions in a bid to improve themselves. With this, they were able to streamline their record keeping, have audited accounts and a digitalized patient history. Next to identifying gaps, SafeCare provided St. Patrick’s hospital with practical tools, solutions and technical support, including access to finance. After the SafeCare intervention, Mrs Maina says her facility was able to obtain the first loan from Medical Credit Fund under the PharmAccess umbrella. It’s this experience that opened the doors for her to get credit from other institutions. She says that the impact of SafeCare was felt almost instantaneously. Shortly afterward, her facility was able to attract all the big insurers, as well as NHIF, a move that brought in many patients. “When the National Hospital Insurance Fund (NHIF) used to visit us for an evaluation, we never knew what they were looking for, and we didn’t know how to improve. After we started SafeCare and the NHIF visited us again, it was a whole new story’’. St. Patrick became NHIF accredited, ensuring a bigger client and income flow. Patient visits have risen from almost 600 to more than 2000 a month, especially now that they have also managed to contract corporate clients and private medical insurance companies. There’s no doubt that SafeCare has helped Ann to reposition her facility and increase its market value. Safecare also helped Ann and her team to mitigate risks in the workplace, especially by embracing handwashing and separating waste in color-coded bins. For Ann, running the hospital is not just a passionate endeavor, but one that should impact society. This explains why her facility hosts health campaigns to educate the community about hygiene. Safecare has certified the facility as a Level 4 but Mrs Maina is eager to go for the highest certification as well as be ISO-certified. “We have come a long way, and we are going far. Our aim now is to continue offering the highest quality of care to all patients, with dignity and respect.”

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GRAMMY-AWARD WINNING ARTISTES SET TO GRACE SAFARICOM JAZZ 2018/2019 SEASON

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