The Football Foundation for Africa (FFA) (https://FootballFoundation.Africa) is delighted to announce Sports20 as the Green Legacy Partner for the Africa Football Business Summit 2024. SPORTS20 has developed a pioneering framework anchored on the Sustainable Development Goals (SDGs). As an international cooperation platform, SPORTS20 has a network that unites athletes, clubs, associations and events worldwide to drive sustainable change in the world of sport and beyond.
As a founding member of the Sports20 network, FFA is excited about this collaboration. Sports20 will play a pivotal role in supporting FFA in delivering a sustainable summit and developing a legacy programme for the Africa Cup of Nations (AFCON) 2027, which will be presented at the Summit. This legacy programme aims to integrate sustainability into the core of African football, ensuring long-term positive impacts on communities and the environment.
Stefan Wagner of Sports for Future and Tanja Ferkau of IMPCT gGmbH, founders of the Sports20 network, will attend the Summit. Their participation underscores the shared commitment to promoting sustainable practices within the football industry.
“We are thrilled to partner with Sports20 as our Green Legacy Partner,” said Brian Wesaala, CEO of The Football Foundation for Africa. “This collaboration aligns with our vision of embedding sustainability into the heart of African football. With Sports20’s expertise and support, we are confident that the Africa Football Business Summit 2024 will set new benchmarks for sustainable events. We are also keen to play a significant role in delivering the legacy of AFCON 2027 with support from like-minded organisations like Sports20.”
Stefan Wagner, co-founder of Sports20, expressed his enthusiasm: “Our collaboration with FFA represents a significant opportunity to foster sustainable transformation in African football. Building on our participation (representing TSG Hoffenheim and Sports for Future) at last year’s event, the Summit provides an excellent platform to highlight our joint commitment to sustainability and develop impactful legacy programmes for future tournaments like AFCON 2027.”
Tanja Ferkau, co-founder of Sports20, added: “We are excited to work with FFA and bring together the sports community in Africa and beyond to focus on sustainability. We aim to create lasting positive impacts and look forward to presenting our legacy programme at the Summit.”
The Africa Football Business Summit 2024 will take place in Nairobi. It will gather key stakeholders from the football industry, including clubs, associations, athletes, and business leaders, to discuss and promote best practices in sports business and sustainability.
![For years, a Johannesburg school's soccer coach did the entire team's laundry himself. Several evenings a week he and the teachers carried the kit home, washed and dried it, and brought it back so the squad had something clean to train in. Their changing room was a bare space with one toilet, a broken mirror and nowhere to store a thing. There was no shortage of talent or commitment – the surroundings just held it all back. Until very recently, this was the reality at Kensington Secondary School. With the help of LG Electronics South Africa (https://apo-opa.co/4eQr5B2), the achiever who chose to fix it was Williams Okpara, the Nigerian goalkeeper who spent more than a decade guarding Orlando Pirates' posts and still holds the club's appearance record. His episode opens Make Life Good, LG's six-part reality series made in partnership with MultiChoice, a Canal+ company, and hosted by Jessica Nkosi. It has aired on Mzansi Magic every Thursday at 19:00 since 11 June, with repeats on Saturdays at 14:00 and Sundays at 09:30. The premise is rare for reality television. No prizes or eliminations, no scandals or tempers boiling over. Instead, six change-makers – or as they are affectionately known by LG as ‘Achievers’ – each return to a cause they already back, and the build teams get 24 hours to remake a space that shapes the people who use it. What connects them is geography as much as generosity: the Achievers come from across the continent, from South Africa, Nigeria and Kenya, yet every organisation they chose sits in a South African community close to their hearts and in need of support. In Lanseria, that community is a safe home and orphanage for babies and young children called LIV Lanseria, backed by Saray Khumalo, the South African mountaineer who became the first Black African woman to summit Everest. Her makeover turned a room with a single two-plate stove into a fully-fledged, working kitchen. A 900 L fridge now holds food for the whole home. A dishwasher returns the hours volunteers used to lose at the sink. A microwave warms a bottle evenly, without the cold spots that catch out a tired caregiver. The appliances follow the problem, which is the guiding principle in bringing together the Achievers, LG and Multichoice to make a difference by using their specialities. The pattern holds at a skills programme for unemployed men, where a small projector gave way to a 100-inch smart display that now runs learning demonstrations and its written theory side by side, as well as an energy-efficient air conditioner that keeps a packed training room usable through the afternoon. In a country that plans its weeks around the unpredictable availability of service delivery, that efficiency is what lets a stretched organisation keep the equipment running once the cameras leave. "Life's Good is our slogan, but this series asks us to prove it where life isn't always easy or fair," says Pennileigh Naidu, Head of Corporate Marketing and PR at LG Electronics South Africa. She frames it as a deliberate move away from product-led marketing. "We didn't want to talk about impact, we wanted to show it. For every organisation, we started with the operational problem they live with daily, then chose the technology that removes it." Her measure of success, she emphasises, is the hours a caregiver gets back and the dignity a working kitchen restores. That is the shift worth a marketer's or a technologist's attention. Corporate social investment has tended to sit off to the side of the business, a cheque written and a photograph taken. Make Life Good folds the impact into the brand and invites the harder question of whether the fridge is still working, and still useful, a year from now. Naidu calls it shared value rather than charity, the point where commercial capability and social relevance stop competing for the same budget. The series reaches viewers in Kenya and Nigeria too, and sits within LG's wider regional storytelling, gathered in its newsroom feature "Beyond the Product". This season, though, the work was South African, room-by-room and need-by-need. The crews have now packed up, and the Achievers have started their work on making changes with more communities. What stays behind in a Lanseria kitchen and a Kensington changing room is quieter and more durable: kit dried overnight, meals prepped faster, an afternoon lesson a full class can finally see. None of it will trend, but all of it will still be working when the next intake of children arrives. Make Life Good – the Achievers and their causes Williams Okpara (Nigeria) – Kensington Secondary School soccer programme, Johannesburg Former Orlando Pirates goalkeeper who holds the club's appearance record and was part of the 1995 CAF Champions League-winning team, and is now Pirates' team manager. Products: 13Kg Front Loader with AI DD™ & Steam+™ in Black Finish (https://apo-opa.co/4wpZzSf); 10kg A+++ Dual Inverter Heat Pump Dryer in Black Finish (https://apo-opa.co/3QEJSrj); LG XBOOM Stage 301 by will.i.am Bluetooth Speaker (http://apo-opa.co/4aG3IsW). Saray Khumalo (South Africa) – LIV Lanseria children's home, Lanseria The first Black African woman to summit Mount Everest and to ski to the South Pole, and founder of the Summits With a Purpose foundation, which raises funds to build libraries in disadvantaged schools. Products: 900L InstaView™ Door-in-Door French Door Fridge with UVnano™ in Black Finish (https://apo-opa.co/3SKr5eF); 42L NeoChef™ Grill Microwave Oven in Stainless Finish (https://apo-opa.co/4f4TweN); 14 Place QuadWash™ Dishwasher with TrueSteam™ in Stainless Finish (https://apo-opa.co/4f4Twvj). Adze Ugah (Nigeria) – Bold Men Skills Program / BBM Foundation Nigerian-born, Johannesburg-based filmmaker, one of the directors of Shaka iLembe, whose feature Sierra's Gold won Best South African Feature Film at the 2024 Durban International Film Festival. Products: 100 inch LG QNED evo AI QNED86 MiniLED 4K 120Hz Smart TV (https://apo-opa.co/4bt52j0); 9.1.5 ch LG Home Cinema Soundbar with Surround Sound and Rear Speakers S95TR (https://apo-opa.co/4wmHX9H); [Wifi] 24k BTU DualCool+ Inverter (https://apo-opa.co/4wt1WDP). Esther Munyi (Kenya) – Botshabelo Babies Home, Midrand Kenyan data and analytics leader, founder of Charmed by Data and former Group Chief Data and Analytics Officer at Sasfin. Products: 900L InstaView™ Door-in-Door French Door Fridge with UVnano™ in Black Finish (https://apo-opa.co/3SKr5eF); 42L NeoChef™ Grill Microwave Oven in Stainless Finish (https://apo-opa.co/4f4TweN); 13Kg Front Loader with AI DD™ & Steam+™ in Black Finish (https://apo-opa.co/4wpZzSf). Thandi Mavata (South Africa) – The House Group, Johannesburg South African entrepreneur, author and women's-empowerment advocate, and founder of the Doek on Fleek movement. Products: 77 inch LG OLED evo AI G5 4K 165Hz Smart TV (https://apo-opa.co/4eUHWTq); [Wifi] 24k BTU DualCool+ Inverter (https://apo-opa.co/4wt1WDP) air conditioner; 3x LG UltraFine 27" QHD IPS Monitor with USB-C (https://apo-opa.co/4buggnp). Perpetual Kendi (Kenya) – Moses Molelekwa Arts Foundation, Tembisa Kenyan Pan-African entrepreneur and communications strategist, founder and CEO of Addleston PR and of the Laute Luxury Wines brand. Products: 65 inch LG QNED evo AI QNED86 MiniLED 4K 120Hz Smart TV (https://apo-opa.co/3QYRg0v); LG MR11 2300W, 4.2Ch AV Receiver System (https://apo-opa.co/4brSdW9).](https://businessinsights.africa/wp-content/uploads/2026/07/OIP-81-100x70.webp "How LG’s ‘Make Life Good’ turned an orphanage’s two-plate stove into a full kitchen")
