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Samsung Electronics Co., Ltd. was recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fourth year in a row. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $91.4 billion and grew by 4% year-on-year. Samsung’s brand value increased across all business areas in 2023 despite sluggish demand in the global IT industry. According to Interbrand, Samsung Electronics’ evaluation was positively influenced by the following:
Consistent company-wide improvement of the customer experience based on the “One Samsung” strategy. ·
The increased level of connectivity and enhanced gaming experiences through the company’s wide-ranging product portfolio and SmartThings·
The company’s role as a leader in future innovative technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR) and virtual reality (VR). · Consistent actions to strengthen ESG leadership through eco-conscious activities across all product lines. “Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment,” said YH Lee, President of the Global Marketing Office at Samsung Electronics.
“We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling meaningful experiences and continuing our sustainability efforts.”
Brand Value Driven by SmartThings, Gaming Experience, Industry-Leading Innovations, and ESG Leadership
Late last year, Samsung Electronics established the Direct-to-Consumer (D2C) Center under the Global Marketing Office to provide an integrated online and offline experience. The company also has the CX-MDE Center which is responsible for strengthening the multi-device experience to increase synergy between products and improve the overall customer experience. Partnerships were also a major factor that drove Samsung’s brand value over the past year.
Based on SmartThings, which provides a unified connectivity experience, Samsung is further strengthening its open partnerships to connect not only its own products but also various third-party devices. In addition, the partnerships with various companies across mobile, tablet, TV, PC and monitor products provide customers with an optimized gaming experience. Samsung continues to invest in leading future technologies such as 5G/6G, AI and automotive that will enable and empower the consumers of tomorrow. In the semiconductor sector, the company was recognized for its industry-first innovations such as 12nm-class DDR5 DRAM and for actively addressing the promising industries from AI to automotive and advanced mobile devices.
ESG has been a major focal point, as the company’s eco-conscious activities are making an impact. Samsung’s efforts include increasing the usage of recycled materials, such as plastics from discarded fishing nets, glass and aluminium in Galaxy S23 and Galaxy Z Flip5ㆍFold5 series, open licensing of solar cell remote technology used in TVs, working together with Patagonia on the Less Microfiber™ Filter for washing machines and introducing AI energy mode in SmartThings Energy.
Samsung’s Recognized Efforts in Each Business Division Mobile·
Camera innovation of the Galaxy S23 series based on customers’ insights· Launching the “Join the Flip Side” campaign and maintaining its leadership in the foldable phone category ·
Strengthening its position in the gaming industry to optimize gaming performance in the Galaxy devices by working with industry leading gaming partners ·
Consistently enhancing the accessibility of its products and services, including the “Ambient Sound” feature on the Galaxy Buds·
The Samsung Global Goals app to mobilize the Galaxy community and educate them about ways to support the Global Goals
Networks·
Pioneering 5G innovation through technical leadership such as 5G virtualized Radio Access Network (vRAN) and Open RAN · Strengthening its position in the 5G industry through strong partnerships with global Tier 1 telecommunications operators· Communicating the sustainability aspects of Samsung’s 5G network technology
Visual Display·
Consolidating global market leadership through continuous product innovation, including Neo QLED 8K and Micro LED · Strengthening its position in the gaming industry through innovative products such as the Odyssey Ark, the Samsung Gaming Hub, and partnerships with global leading game streaming services· Enhancing accessibility through Relumino Mode and RNIB(Royal National Institute for Blind People) partnerships
Home Appliances·
Maintaining global leadership in major home appliance categories such as refrigerators and washing machines·
Enhancing user experience throughout product life cycle based on customer insights ·
Introducing a new role for home appliances with Bespoke products and winning CES Innovation Award, iF Design Award and more.
Semiconductor·
Delivering industry-first innovations, such as 12nm-class DDR5 DRAM, and solidifying market leadership · Strengthening partnerships in high growth areas such as AI and automotive · Expanding Exynos applications into wearables and 5G · Enhancing credibility with ISOCELL sensors in flagship smartphones from major manufacturers · Consistently strengthening ESG communications Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness. It is a brand value evaluation with one of the longest histories in the world and is widely recognized for its credibility.
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![Canon’s RF/EF lens production exceeds 170 million units, extending its world record in interchangeable lens production Both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume Canon Inc. announced that, in October 2025, Canon reached a historic milestone of producing a cumulative total of 170 million RF and EF interchangeable lenses for its EOS series, extending its world record for the highest number of interchangeable camera lenses ever produced. The EF lens was introduced in 1987 as the dedicated lens system for Canon’s EOS autofocus single-lens reflex film camera, debuting simultaneously with the EOS system itself. Since their inception, EF lenses have led the industry by incorporating a series of world-first technologies, including the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered Diffractive Optical (DO) element, and have undergone numerous evolutions. In 2018, Canon launched the RF lens series, designed for the EOS R mirrorless camera system, which features a large aperture, short back focus, and high-speed communication system to deliver even higher image quality. The RF and EF lens series lineup now includes a total of 108 models , covering a wide range of focal lengths from ultra-wide 10mm to super-telephoto 1200mm. The series also includes the world’s first VR lens lenses with built-in power zoom suited for video shooting, and even those compatible with power zoom adapters—expanding the scope of creative expression and meeting the diverse needs of users for both still photography and video. EF lens production began at Canon’s Utsunomiya Plant in 1987. Since then, both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume. Today, Canon manufactures lenses at five sites: Utsunomiya Plant; Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; Oita Canon Inc.; and Miyazaki Canon Inc. Milestones include 10 million units produced by 1995 and 50 million by 2009. Then in 2014, Canon became the first company in the world to reach 100 million interchangeable camera lenses produced. In October 2025, the company reached 170 million units, leading to the achievement of this world record. The 170 millionth lens produced was the RF 70-200mm F2.8 L IS USM Z. Canon has maintained the No.1 global market share for digital interchangeable-lens cameras for 22 consecutive years since 2003. Moving forward, Canon will continue to refine its proprietary imaging technologies and further strengthen and expand its lens lineup, pioneering new imaging possibilities and contributing to the continued evolution of photographic and video culture. Highlights in the development of the RF/EF Lens Series The EF lens, which was introduced alongside EOS in March 1987, has adopted a variety of world-first technologies, including Image Stabilizer (IS) technology, featured in the EF 75-300mm f/4-5.6 IS USM released in 1995; a multilayered Diffractive Optical (DO) element, used in the EF 400mm f/4 DO IS USM launched in 2001; and Subwavelength Structure Coating (SWC) [7], applied to the EF 24mm f/1.4L II USM released in 2008. In 2021, Canon launched the EOS VR System, a VR video system consisting of a mirrorless camera [8], dedicated lens, and PC software, thereby creating a 3D 180° VR video through an interchangeable lens camera. In 2024, Canon began rolling out a new series of hybrid lenses equipped with iris rings, designed to meet the needs of both still photography and professional video production. For zoom lenses, the company has also launched RF 24-105mm F2.8 L IS USM Z and RF 70-200mm F2.8 L IS USM Z which are compatible with power zoom adapters. For single focus lenses, the company released F1.4 L hybrid prime lens series that unified the size and ring and button position across models. In September 2025, Canon launched RF 85mm F1.4 L VCM, the fifth model in this series, demonstrating that it can meet demands in line with the changing times. [1] Includes EF, EF-S, EF-M, EF Cinema, RF, RF-S, and RF Cinema lenses and extenders. As of October 21, 2025 (according to a survey by Canon) [2] Among SLR cameras (according to a survey by Canon) [3] Number of products sold as of October 22, 2025 (including extenders). The number of lens models for sale is different according to market figures. [4] Focal length is 5.2mm to 1200mm when including VR lenses [5] An interchangeable digital camera lens that enables VR footage with a single camera. Among interchangeable lens digital cameras released as of October 5, 2021 (according to a survey by Canon) [6] Refers to unit share (according to a survey by Canon) [7] A special coating with advanced anti-reflective properties [8] For applicable cameras, please visit the official Canon website *Release dates in this document refer to dates in Japan. Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market. Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa. Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.](https://businessinsights.africa/wp-content/uploads/2026/05/1.-Canon-EOS-R50-Mirrorless-Camera-for-Beginners-1024x764-1-100x70.jpg "Canon makes history with 170 Million lenses milestone")
