Kenya’s mobile lending app Okash has topped the list of the most downloaded app on Google Play Store, signalling the growing prominence of mobile lending apps.
The recently launched app has surpassed popular apps WhatsApp, Opera News, and other microlending apps in the number of downloads. “We launched this product just over a month ago and getting such an impressive response demonstrates there is demand for our model of shorter-term loans in the market with an incentive for earlier repayment,” said Eddie Ndichu, the managing director Opera, the developers of Okash, in a statement.