Mars Wrigley has expanded its Athi River plant with a new sugar-free gum production line, marking a major shift toward local manufacturing as the confectioner commits an additional Sh4.3 billion ($33 million) to its Kenya operations over the next three years.
The investment builds on the more than $70 million the company has already deployed in the country and reinforces Kenya’s position as a regional manufacturing hub.
Mars Wrigley, which supports over 3,500 direct and indirect jobs, will now produce Orbit sugar-free gum for Sub-Saharan Africa and Extra for Arabic-speaking markets across Egypt, Saudi Arabia, Iraq, Libya, Lebanon, the UAE and the wider Gulf.
