The Kenya Premier League (KPL) has officially announced the engagement of DesignStudio as the League’s official branding partner. DesignStudio will work with the League, Member clubs and other stakeholders to rebrand the Kenya Premier League’s brand identity, website and other media assets.
The engagement is part of the KPL’s efforts to revolutionize football activities in the country through its strategic plan that is anchored on the implementation of a robust grassroots football programme, building football academies with educational resources, guiding member clubs on the best legal structures and implementation of a multi-sports division.
A multi-sports Division will offer more opportunities for Member Clubs to build facilities for young people to play more professional sports, attract more fans, sponsors and build a wider sporting experience for all spectators and participants in the country
In his remarks, Kenya Premier League (KPL) Commercial Director Taiwo Atieno noted that the engagement is part of the League’s commitment to build a sustainable brand to inspire the youth, fans and sponsors
“In order to support the objectives in the Strategic plan and grow the Professional Game we felt we had to create the best sports brand in Africa that is both authentic to Kenya’s heritage and that would be impactful on the Global Sports Industry. We wanted a brand to inspire the Youth, the Fans and the best Sponsors. And we wanted to work with an agency that matched and could deliver on our ambition. I believe we have achieved that with DesignStudio. We spent many months speaking with the team at DesignStudio and their energy, portfolio and professionalism was unmatched. This will be an exciting period for ALL Football stakeholders and all those who love the game. We shall involve as many stakeholders in the rebranding process as possible so we can truly deliver a unique Football brand for Kenya Premier League,” said Mr Atieno
DesignStudio is a global design agency that creates brands and experiences through radical collaboration. From their studios in London, New York, Shanghai and Sydney, they have worked with some of the world’s most well-known brands including Airbnb, Premier League, World Rugby, Panasonic, British Airways, Logitech, AT&T, Riot Games, and many more.
DesignStudio CEO Mark Liney expressed his admiration on the prospects of the league and its potential for growth through the engagement
“We love the Kenyan Premier League’s vision for the future of the sport and we are honoured to be partnering together to grow the brand for the next chapter of the League, and the next generation of sports fans, in Kenya and beyond. We have a rich heritage in sports branding through our work with the likes of the Premier League, the Champions League and the New Taipei Kings and are passionate about the role of sport in communities, countries and the wider world. Amongst a nation of footballer lovers, we are so excited about the incredible opportunity to rebuild the profile of the sport and support the League’s ambition to grow football at a grassroots level for the players and fans of the future” said Mr Liney
The partnership will also target to unlock what makes football in Kenya so special and bring it to life through a comprehensive brand strategy and design that is in line with the global sporting community standards.
