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Polygon (https://PDOOH.co.za/), Africa’s leading and largest programmatic aggregated digital out-of-home (DOOH) publisher network has launched its first programmatic DOOH (pDOOH) campaign in Kenya for luxury automotive brand Jaguar Land Rover (JLR). The campaign, executed in partnership with Polygon’s technology provider Place Exchange and media agency Omnicom Media Group (OMG), celebrates JLR’s 55-year anniversary and showcases the latest Defender model. However, it also represents another important milestone for the Kenyan advertising landscape, as the first locally-activated pDOOH campaign to run through Google-based trading tools. “This is a watershed moment for both the Kenyan and broader African DOOH markets, says Remi du Preez, Managing Director at Polygon. “It demonstrates how international brands can now transact programmatically across our network using the same digital platforms they rely on globally, bringing true omnichannel capability to Africa.” The JLR campaign currently focuses on Nairobi, targeting affluent suburbs, upmarket malls and Jomo Kenyatta International Airport. Initially launched across a limited number of sites, the rollout will soon expand to around 50 premium screens. While Kenya’s OOH market is smaller than South Africa’s, it remains one of Africa’s top five regions for outdoor media, with a fast-growing digital footprint and increasing advertiser appetite, says Du Preez. “The local market’s sentiment toward DOOH has shifted dramatically over the past few years. As advertisers see its value and measurability, media owners are incentivised to build and convert more digital inventory which, in turn, enables programmatic trading to thrive.” For JLR, the campaign forms part of a broader omnichannel strategy, where optimisation and attribution play key roles. Through Polygon’s programmatic model which enables day-part targeting, the client can reduce wastage by serving in specific pockets of time and maximising their budget. “The ability to dynamically serve ads, monitor engagement and adjust in real-time delivers to avoid wastage brings a level of agility that traditional loop-based buying can’t match,” says Du Preez. Polygon leverages Place Exchange (PX) as its core inventory exchange for all programmatic transactions across Africa. PX’s integration with Google’s ecosystem bridges the gap between global buyers and local media owners, allowing advertisers to simply activate, pause or manage campaigns across multiple African markets. “Through Place Exchange, we’ve created an infrastructure where brands like Jaguar Land Rover can extend their global programmatic strategy into Africa, with the same efficiency, measurability and transparency they expect elsewhere,” explains Du Preez. With nine African countries already connected to its network – and more being added –Polygon’s vision is to entrench its position as Africa’s largest DOOH network, offering advertisers a single entry point into a fragmented market while unlocking new revenue streams for local media owners. “This campaign is a testament to how far we’ve come. We’re proud to be driving innovation that not only connects global brands to African audiences, but also strengthens local ecosystems while speeding up digital transformation across the continent,” Du Preez says.
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Polygon launches first programmatic Digital Out-Of-Home (DOOH) campaign in Kenya for...

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Polygon (https://PDOOH.co.za/), Africa’s leading and largest programmatic aggregated digital out-of-home (DOOH) publisher network has launched its first programmatic DOOH (pDOOH) campaign in...

Ghost in the Payroll: How to Uncover Payroll Fraud

In line with its intention to become a leading force in digital labels and packaging production, Canon (www.Canon-CNA.com) is today using its participation in the FEFCO (European Federation of Corrugated Board Manufacturers) Technical Seminar 2025 (Rome, 8th – 10th October) to announce the Canon corrPRESS iB17, a next-generation inkjet press engineered for industrial-scale corrugated packaging production. Capable of digitally printing up to 8,000 m2 per hour (15 million m2 per year), the corrPRESS iB17 delivers offset-like quality directly onto corrugated boards up to 1.7 m wide with water-based inks and primer for indirect food contact. The highly automated corrPRESS iB17 enables cost-efficient short- to medium-length runs with ultra-fast turnaround times and requires fewer operators and lower skill levels. Designed for seamless integration into existing production environments, the corrPRESS iB17 offers outstanding productivity and digital flexibility, and extends the economic benefits of digital printing far beyond traditional short-run applications. Building on Canon's proven expertise and experience in commercial digital printing and following the development roadmap presented as a concept at drupa 2024, the Canon corrPRESS iB17 will address the evolving needs of corrugated converters that face increasing pressure to deliver shorter runs with more variants, faster turnaround times and premium quality, and all without compromising cost efficiency. Offering industrial-scale throughput at up to 8,000 m2 per hour, the corrPRESS iB17 allows converters to achieve cost-efficient production for runs up to 20,000 m2, extending digital printing viability well beyond traditional short-runs. Supported by automated printhead cleaning and quality control systems, the press minimises operator intervention while maximising production efficiency. The system’s design also reduces waste through efficient print on demand and eliminates the use of printing plates and chemicals. Unlike conventional technologies, the corrPRESS iB17 does not produce contaminated water, which then has to be filtered or released into the wastewater system. Featuring Canon's proprietary, high-performance, 1200 dpi piezo printheads and specially formulated, water-based pigment inks and primer, which provide an extended colour gamut with CMYK and later OVG, the corrPRESS iB17 achieves pre-print offset-like quality in the post-print process. This improves production efficiency by eliminating the traditional lamination step while reproducing vibrant, accurate and consistent colours, sharp text and precise detail on both coated and uncoated topliners at rated speeds. The system also uses an advanced spot primer that ensures optimal ink adhesion and colour reproduction across the full range of corrugated materials. The ink is jetted onto the board immediately after the primer application without any drying in between, minimising the impact of drying on the board and contributing to a highly reliable production process. The sophisticated Canon drying technology in the corrPRESS iB17 has been optimised to minimise corrugated board stress and energy consumption and to increase production efficiency. Covering approximately 80% of retail packaging applications, the system supports coated and uncoated boards up to 1.7 m wide and 1.3 m long, and ranging from 1 mm to 8 mm thick, at a linear speed of 80 m per minute. Unusually for a digital corrugated press, Canon owns all the key components in the printing process – printheads, inks and drying – enabling Canon to optimise the system’s performance more easily. This high level of integration and synchronisation will result in exceptional levels of productivity and reliability. By combining proven proprietary inkjet technology with an industrial board transport system, Canon has developed an innovative press that delivers offset-quality prints with outstanding productivity and digital flexibility, all developed for indirect food contact applications Jennifer Kolloczek, Senior Director, Marketing & Innovation, Production Printing, Canon EMEA, commented: “Corrugated converters face rising demands for shorter runs, more variants and faster turnaround without compromising quality or cost. We’re thrilled to now announce the Canon corrPRESS iB17 — a digital corrugated press that empowers converters to respond to the changing demands with agility and unlock growth. For Canon, the corrPRESS iB17 marks a major milestone in our journey to becoming a key player in the packaging industry and we’re especially excited that EMEA customers will be the first to benefit from this innovation. Although we’re new to corrugated, we bring many years of collaborative innovation from industrial-scale commercial print and will combine our digital expertise with converters’ value-chain knowledge to drive progress in packaging together.”

Canon Announces the corrPRESS iB17, a New Digital Press for Industrial-Scale...

Prof Njenga Munene Launches his Autobiography, ‘Rooted in Hope’

State Department for Correctional Services fetes its officers By Vincent Munga

State Department for Correctional Services fetes its officers

KQ flies first Africa flight using sustainable fuel

KQ flies first Africa flight using sustainable fuel

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Huawei partners with Kenya to enhance skills in cybersecurity

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Chinese telecom firm Huawei has partnered with the Kenyan government to upgrade the skills of the African country’s workforce responsible for protecting...

Canon Day of Giving raises funds to support two educational programmes...

Facebook appoints Uganda’s Neema Iyer on its Global Women’s Safety Advisory...

EQUITY BAGS TWO AWARDS AT THE VISA AWARDS 2021

Ecobank Group wins Awards from EMEA Finance, The Banker and Global...

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World Hand Hygiene Day 2018

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It’s in your hands – prevent sepsis in health care World Hand Hygiene Day, marked globally on 5 May, highlights the importance of hand hygiene in health...

Rugby: Unbeaten KCB retain Kenyan league title

Call for Applications: AUB Media Awards 2025 (Deadline: 20th May 2025)

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Africa Economic Conference 2018 focusses on Africa Visa Openness and integration

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The annual Africa Economic Conference is the continent’s leading forum fostering dialogue and knowledge exchange in the search for solutions to the development challenges...
Obrio, ogilvy, made in kenya

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform to optimize marketing spend and...

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Stanbic Bank is thrilled to announce its partnership with the Kenya Association of Manufacturers (KAM) to sponsor this year’s Changamka Shopping Festival,...

Kakuzi announces free maturity testing services for smallholder avocado farmers as harvesting season opens

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Listed superfoods grower and exporter Kakuzi Plc is set to provide free maturity testing services for local smallholder avocado farmers following the opening of...

Oktobafest Kicks Off Regional Activations in Nairobi and Eldoret This Weekend

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The much-anticipated Tusker Oktobafest regional activations are set to kick off on October 19th with simultaneous celebrations at Enkare in Kitengela, Texas BBQ...

Wapipay enters Nigerian market

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Wapipay, a leading innovator in the global money transfer sector,  has received approval from the Central Bank of Nigeria (CBN) to process...
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Pan-African Bank Ecobank Wins Best Digital Strategy Award

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Ecobank’s digital strategy leverages digitalisation for scale and ubiquity and is the key plank in its ambition to be the top consumer financial services...
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