Salesforce (www.Salesforce.com), a global leader in AI-powered CRM solutions, participates at GITEX Africa 2025 to demonstrate how its groundbreaking Agentforce platform is empowering African enterprises to harness the full potential of autonomous AI. The event marks a pivotal moment for businesses across the continent to experience firsthand how AI agents are transforming operations, customer engagement, and competitive advantage.
Since its September 2024 debut, Agentforce has achieved remarkable adoption as Salesforce’s fastest-growing solution, with more than 5,000 organizations worldwide already deploying autonomous AI agents. This rapid uptake reflects the platform’s ability to move beyond traditional automation to what industry experts recognize as the third wave of AI – intelligent agents that don’t just assist but actually execute complete business processes with human-like reasoning.
“At Salesforce, we believe that enhancing the customer experience is an essential driver of success. With Agentforce, we are transforming how African businesses interact with their customers, utilizing intelligent agents that understand and anticipate customer needs, leading to deeper connections and trust”, said Omar Oualif, Regional Vice President at Salesforce.
Visitors to the Salesforce booth will witness live demonstrations of Agentforce 2dx, the platform’s latest evolution that introduces proactive AI capabilities. These next-generation agents can anticipate business needs, trigger actions based on real-time data changes, and operate autonomously across any business process. The showcase will also feature the newly launched AgentExchange marketplace, where attendees can explore hundreds of prebuilt agent templates and industry-specific solutions designed to accelerate deployment.
The timing of this demonstration couldn’t be more significant for African businesses. With a report from Futurum Research showing Agentforce delivers ROI five times faster than DIY AI implementations while reducing costs by 20%, the platform provides a compelling solution for organizations looking to capitalize on the $6 trillion digital labor opportunity.
A thriving ecosystem in Africa
The GITEX Africa Salesforce showcase will also feature local partners who are leading the charge in this exciting new landscape and play a significant role in the development of a thriving ecosystem that will extend Salesforce solutions to African customers. Partners participating in the Salesforce booth are:
BaybridgeDigital, a leading Agentic AI powerhouse, emphasizes their commitment to driving growth through Salesforce’s innovative platform. ” With more than 300 projects experience, we connect brands, technology, data, and people to empower African enterprises to scale faster and innovate like never before,” said a representative from BaybridgeDigital.
NBS Consulting, a Salesforce Partner, is showcasing how AI and data can revolutionize customer experiences. “We are excited to share inspiring success stories and demonstrate immersive technologies that personalize and optimize customer interactions,” noted a spokesperson from NBS Consulting.
Gear9, returning for its third consecutive GITEX, highlights its commitment to showcasing Moroccan technological excellence. “Our real-world implementations on the Salesforce platform underscore the transformative power of AI, data, and CRM solutions. This year, we aim to further strengthen our vision of innovation,” stated Mounir Bouchiha, CEO of Gear9.
ASSA Associates, specializing in CRM solutions for Telecom, Banking/Insurance and Distribution, is ready to demonstrate the efficacy of Salesforce Industries Solutions at GITEX Africa 2025. “We are eager to show how our expertise can support businesses in navigating digital transformation challenges,” said the company representative.
D&A Technologies adds to the excitement by participating in GITEX alongside Salesforce. “We are proud to showcase African excellence in AI, CRM integration, and digital innovation. This is a great opportunity to strengthen our strategic partnership with Salesforce and highlight our expertise in leading ambitious transformation projects across the continent,” said a spokesperson from D&A Technologies.
Salesforce’s participation at GITEX Africa underscores its commitment to supporting Africa’s digital transformation. The company will offer hands-on sessions with its low-code development tools, and present real-world case studies from African enterprises that have successfully deployed autonomous AI agents. Developers can also sign up for a free Salesforce Developer Edition to get started with the Platform. These activities align with Salesforce’s broader vision to empower what it calls “Agentblazers” – the next generation of professionals who will shape how businesses operate in the era of autonomous AI.
![Canon (www.Canon-CNA.com) today announces the Colorado XL-series, a new platform of 3.4m printers that extends the proven advantages of Canon's UVgel technology to the 3.2m graphics market. Available in hybrid and roll-to-roll configurations, the modular, field upgradable platform powered by UVgel technology delivers great versatility and exceptional productivity for both flexible and rigid media applications from signage and décor to point of sale and packaging. The Colorado XL-series comprises two easy-to-operate models: the Colorado XL7 roll-to-roll printer and Colorado XL7 hybrid printer. The new series brings the benefits of UVgel to a new market segment with exceptional application versatility across a comprehensive range of media – from banner, paper, vinyl and films to soft signage, heat-sensitive materials, foam board, fluted polypropylene, acrylic, aluminium composite boards and cardboard – providing the flexibility to tackle diverse customer requirements. With print speeds of 70m² per hour in quality mode, 106m² per hour in production mode and up to 211m² per hour in express mode, the system delivers the productivity needed for demanding production environments while accommodating substrates up to 52mm/2 inches thick for rigid applications. The new platform includes multiple technology innovations, such as the UVgel 860 ink set, which has been optimised to cover a wide variety of both rigid and flexible applications. It also provides the proven benefits of UVgel: odourless and instant-dry prints, high mechanical and chemical robustness, dimensional stability due to low-temperature curing, excellent colour consistency, TPO [1] - and VCL [2] -free, and matte and gloss finish without the need of a separate varnish. The Colorado XL-series also incorporates new UVgel 850 PrintHeads. Each printhead has 4,544 nozzles and features automated built-in nozzle performance monitoring and compensation. A single printhead supports two colours simultaneously, so that only two printheads are required to print CMYK, plus an optional third if white is configured. Additionally, the Colorado XL-series has an agile and precise printhead carriage that features UVgel DynamicMotion Control to ensure exceptional print quality even with challenging media. Taking the UV LED curing process to the next level, the Colorado XL-series introduces UVgel FullBeam Curing. This technology uses a unique 3.4-metre-wide LED curing array that, combined with an ingenious mirror system, delivers consistent UV light dosing across the entire print width, guaranteeing exceptional print uniformity over large surfaces and enabling a wider colour gamut. Media handling is optimised by the new UVgel TRIdrive vacuum belt system, which features three interactive rollers and multiple powerful vacuum zones that reduce wrinkling and skewing by automatically detecting and correcting the media positioning. This results in highly repeatable media transport through the printer, ensuring accurate positioning both longitudinally and laterally and enabling razor-sharp applications. Optional features for the Colorado XL-series, which are already available on the highly successful and modular Colorado M-series, include: UVgel White for hassle-free white printing, FLXfinish+ for creative effects using matte or gloss or mixed matte and gloss on the same print without additional varnish, and FLXture for textured finishes that mimic materials like leather, wood or fabric. Mathew Faulkner, Director, Marketing & Innovation, Wide Format Printing Group, Canon EMEA, comments: "For the past decade, Canon has been at the forefront of the inkjet evolution in large format, with market-leading technologies including the Colorado roll-to-roll printer series powered by UVgel technology and the Arizona flatbed printers. Large format print providers are looking for systems that deliver high productivity, versatile applications and reliable quality while addressing the challenge of finding skilled operators – which is why Canon is launching our new, breakthrough Colorado XL-series, an addition to our portfolio that will set a new standard in productivity and versatility. “This innovative solution brings the proven advantages of our unique UVgel technology to the 3.2m market for the first time, combining it with extensive automation and a modular design that will enable customers to extend their application possibilities into markets such as packaging and décor. Print service providers already producing high-value signage and graphics can now leverage UVgel's distinctive finishes, including mixed gloss and matte effects and textured printing, at scale to stand out in these new markets. And with its hybrid capabilities, users can print both roll-to-roll and rigid applications on the same device, using the same ink, the same colour profiles and the same unique features and finishes. For brands, for example, this translates to seamless campaigns that span the full spectrum of applications, ensuring perfect consistency across campaign assets whether they're roll-fed graphics, rigid signage, packaging, or décor elements. This is particularly valuable when these different applications appear side by side in-store, where maintaining that consistent quality and finish elevates the entire brand experience that today's brands demand." The Colorado XL-series will be available from the beginning of 2026 via Canon’s direct sales organisations as well as from accredited partners. For more information about the Colorado XL-series, please visit: https://apo-opa.co/3WltKtM](https://businessinsights.africa/wp-content/uploads/2025/10/canon_prograf-100x70.png "Canon expands large format graphics production portfolio with new 3.4m Colorado XL-series")
