L’Oréal has appointed Yassine Bakkari as the new Managing Director for East Africa, with his predecessor Serge Secre taking on a new role as MD for South Africa.
Prior to joining East Africa, Yassine was the Operations Director for L’Oréal Middle East where he developed an omni-channel transformation of the group’s four divisions by creating a unified experience across e-commerce, retail and deep trade.
He then moved to Morocco as General Manager for the Consumer Division, deploying the division’s strategy in developing brand portfolio and equity that cemented L’Oréal’s market leadership.
“East Africa is a rapidly growing region where digital transformation and consumer experience will be key to success. As a global company producing some of the world’s most trusted brands like L’Oréal Paris, Garnier, Mizani, Nice & Lovely, CeraVe, Maybelline NY, Armani, L’Oréal Professionnel Paris and La Roche Posay to name a few, this region is a critical part of L’Oréal’s efforts to create the beauty that moves the world,” Mr Bakkari said.
