At its annual Unpacked event on Wednesday, Samsung unveiled its latest Galaxy S smartphones – and the company is betting that focusing on improvements to the camera will be enough to get consumers to upgrade.
The new lineup, which includes the 6.8-inch Galaxy S23 Ultra, 6.6-inch Galaxy S23+, and 6.1-inch Galaxy S23, look similar to last year’s models, but with new photo features, a longer lasting battery life (with faster charging speeds) and an exclusive chip.
But the standout feature is the new camera. The higher-end S23 Ultra features a new 200 MP adaptive pixel sensor for the first time that supports multiple levels of high-resolution processing at once, enabling what the company called “unprecedented resolution photo quality never before seen on a smartphone camera.”
The new phones offer improved photo and video stabilization, Nightography for photos and videos (allowing the ability to capture shots in low light situations) and a new AI-powered image signal processing algorithm that enhances object details and color tone.
Samsung also introduced its first Super HDR selfie camera, jumping from 30 frames per second to 60 frames per second, for better front-facing images and videos.
The cameras on the Galaxy S23+ and Galaxy S23 even have a subtle new look: the contour housing has been removed, which Samsung said marks a new era of design. The Galaxy S23 Ultra’s display comes with a reduced curvature to create a larger and flatter surface intended to improve the visual experience. Its Enhanced comfort feature allows users to adjust color tones and contrast levels, and lessen eye strain at night. Its vision booster tool also got an update to further cut down on glare.
