Clipse.me is the first web platform that helps agencies and communication professionals in Africa to carry out their PR campaigns. An innovative and intuitive solution that allows the distribution of press releases and the selection of journalists from a database of more than 6000 African and Western media contacts. The solution also includes a monitoring tool to track press coverage.
Simplify PR and maximise campaign results.
All communication professionals who run press relations campaigns on the African continent are regularly confronted with problems related to the lack of qualified personnel or the absence of software and business solutions. To meet these recurring needs, the Clipse.me online platform has been designed and developed to support agencies and professionals in their communication operations.
Clipse.me allows you to write a press release in just a few clicks, thanks to its easy-to-use and intuitive ergonomics, which allows you to structure the release properly.
Another advantage of the platform is that it allows you to select the journalists targeted for your announcement. A choice of more than 6,000 African or Western journalists and media are referenced by the agency. The journalists are classified by type of media (Press agency, Print media, Radio, TV, Web), and by journalists’ specialities: Generalist, Politics, Economy, Tech, Health, Agriculture, Environment, Energy/Commodities, Sport, Culture, Lifestyle, Communication, Education.
In order to personalise communication operations as much as possible, the tool offers to choose media targets from among the 54 African countries. And for international communication campaigns, it is possible to select journalists from pan-African media, foreign media correspondents in Africa and also journalists from foreign media outside the continent who regularly publish stories on African news. The latter are classified according to the four languages spoken on the continent, namely: English, Arabic, French and Portuguese.
Finally, the multi-channel distribution of the press release can be scheduled according to the desired time and date.
The platform also integrates a monitoring tool, which makes it possible to monitor articles published in more than 5,000 African and pan-African media sources, as well as those outside the continent that regularly cover African news.
“Clipse.me was born out of a desire to improve working methods. We have developed a modern and very useful platform for all communicators, who conduct small or large PR operations. It fills the gap of qualified human resources. Clipse.me is a real added value in terms of time saving and quality of contacts and especially in terms of increased media coverage”, explains Benjamin Mampuya, co-founder of Clipse.me.
Free expert advice on how to run effective PR campaigns
From the choice of the subject of the press release to its dissemination to its dissemination, there are certain procedures that are recommended to apply in order to carry out a quality PR campaign. Indeed, communicating is a profession. Therefore, the platform provides its clients with numerous professional tips to assist all communicators, whether they are seasoned or not, in the development of their media relations strategy. This service is suitable for entrepreneurs who need to issue a simple press release, as well as for agencies that run numerous communication campaigns.
Recommendations on how to write a press release, how to write an opinion piece, techniques for pitching to journalists, preparing a radio interview, etc. You will find all this on Clipse.me
Interviews with agency directors, communication experts, journalists and other influencers operating on the African continent are also available, to share their best practices. Valuable tips to help many to effectively carry out media relations campaigns in Africa, but not only.
Other innovations and partnerships are being developed to complete Clipse.me’s offer. The agency’s ambition is to establish this new platform as a resource partner for communication professionals operating in Africa and among the diasporas worldwide.
