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The World Health Organization (WHO) recommends exclusive breastfeeding starting within one hour after birth until a baby is six months old
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When Abiola Oyebode, 29-year-old mother of two living in Kubwa, Abuja, gave birth to her second child, Precious, in January 2021, she made a vow to herself, despite being a career mother, to feed her daughter with only breastmilk for six months.
“I made that decision based on evidence and experience from my first child Favor, who I breastfed exclusively for six months. She was a healthy baby and at two years 10 months, she rarely falls ill. That informed my decision to also exclusively breastfeed my second child. It was not easy feat as a career mother but with the help of my husband and in-laws I was able to pull through”, she said. Breastfeeding has been proven to be the best way to provide infant with the nutrients they need for strong immune system. But it’s a lot of work and can be challenge for many mothers. For Mrs Glory Nahom, a 38-year-old mother of three, exclusively breastfeeding her third child is a feat she is determined to achieve as she was not able to do so with her previous two children. “I am a mother of three and this is my first time doing six-month exclusive breast feeding. I know breastmilk is the best for a child but the task can be extremely challenging especially for us working moms. I am trying as no formula will ever give my child the nutrition from breast milk. My doctor’s encouragement during ante-natal care made me do this with strong support from my husband.” The World Health Organization (WHO) recommends exclusive breastfeeding starting within one hour after birth until a baby is six months old. Nutritious complementary foods should then be added while continuing to breastfeed for up to two years. However, many women in Nigeria have not been able to keep up with the practice. Despite the socio-economic and health benefits of breastfeeding, statistics from the National Demographic and Health Survey 2018, indicate that Nigeria’s breastfeeding indices are still below optimal. Only 42% of babies are put to breast within 1 hour of birth and 29% of children zero to six months are exclusively breastfed. Speaking on the importance of breastfeeding to mothers and the child, Dr Rukayya Wammako, the Director Primary Health Care at the FCT Primary Health Care Board noted that, “Exclusive breastfeeding helps the uterus to compress and get back to normal after delivery. The intelligence quotient (IQ) of a child that has been exclusively breastfed is way higher than that of a child that isn’t. However, a woman that is exclusively breastfeeding cannot do it single handedly, she needs support of her spouse, her workplace and the entire community. The spouse needs to understand how demanding the process is and also provide her with the necessary food that will aid in providing nutrition while the work place needs to provide avenue and support for the mother to do so.” She posited that reastfeeding is very important to the child, the first breast milk, cholesterol contains antigens that serve as immunization to the child and is required to be the first feed of the baby. “We are currently creating awareness to make people understand and accept exclusive breastfeeding in the country by social mobilization, community engagement and stakeholder engagement. We are also advocating for workplaces to provide breastfeeding facilities to support nursing mothers”, Dr Wammako added. WHO in a series of Lancet publications on breastfeeding, reports that scaling up breastfeeding practices to almost universal level could prevent an estimated 823 000 annual deaths, or 13·8% of all deaths of children younger than 24 months, while an estimated 20,000 maternal deaths could be prevented annually if optimal breastfeeding is practiced. Indeed, breastfeeding is the smartest investment for child survival, growth and development; as well as the health and wellbeing of the mother, family and the nation. “The importance of promoting, supporting and protecting breastfeeding by all stakeholders is critical to ensure a shared responsibility that will improve the breastfeeding rates and practices in communities for the survival of our children” said Dr Joy Ufere Technical Officer, Child and Adolescent Health, WHO. “To promote breastfeeding in all sectors in Nigeria, we are currently building capacities of community structures, support groups and caregivers to improve health seeking behavior, early initiation, exclusive and continued breastfeeding. we are also calling on organizations to make room for nursing mothers which will support them in breastfeeding exclusively” mentioned Mrs Clementina Ebere Okoro FCT Nutrition officer”. Breast milk is the natures food to the infant which comes with immunity protection and enhances bonding between mother and child. She added that “we also appreciate WHO’s collaboration with us in promoting breastfeeding, it was really magnificent”. |










![Canon makes history with 170 Million lenses milestone Canon’s RF/EF lens production exceeds 170 million units, extending its world record in interchangeable lens production Both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume Canon Inc. announced that, in October 2025, Canon reached a historic milestone of producing a cumulative total of 170 million RF and EF interchangeable lenses for its EOS series, extending its world record for the highest number of interchangeable camera lenses ever produced. The EF lens was introduced in 1987 as the dedicated lens system for Canon’s EOS autofocus single-lens reflex film camera, debuting simultaneously with the EOS system itself. Since their inception, EF lenses have led the industry by incorporating a series of world-first technologies, including the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered Diffractive Optical (DO) element, and have undergone numerous evolutions. In 2018, Canon launched the RF lens series, designed for the EOS R mirrorless camera system, which features a large aperture, short back focus, and high-speed communication system to deliver even higher image quality. The RF and EF lens series lineup now includes a total of 108 models , covering a wide range of focal lengths from ultra-wide 10mm to super-telephoto 1200mm. The series also includes the world’s first VR lens lenses with built-in power zoom suited for video shooting, and even those compatible with power zoom adapters—expanding the scope of creative expression and meeting the diverse needs of users for both still photography and video. EF lens production began at Canon’s Utsunomiya Plant in 1987. Since then, both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume. Today, Canon manufactures lenses at five sites: Utsunomiya Plant; Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; Oita Canon Inc.; and Miyazaki Canon Inc. Milestones include 10 million units produced by 1995 and 50 million by 2009. Then in 2014, Canon became the first company in the world to reach 100 million interchangeable camera lenses produced. In October 2025, the company reached 170 million units, leading to the achievement of this world record. The 170 millionth lens produced was the RF 70-200mm F2.8 L IS USM Z. Canon has maintained the No.1 global market share for digital interchangeable-lens cameras for 22 consecutive years since 2003. Moving forward, Canon will continue to refine its proprietary imaging technologies and further strengthen and expand its lens lineup, pioneering new imaging possibilities and contributing to the continued evolution of photographic and video culture. Highlights in the development of the RF/EF Lens Series The EF lens, which was introduced alongside EOS in March 1987, has adopted a variety of world-first technologies, including Image Stabilizer (IS) technology, featured in the EF 75-300mm f/4-5.6 IS USM released in 1995; a multilayered Diffractive Optical (DO) element, used in the EF 400mm f/4 DO IS USM launched in 2001; and Subwavelength Structure Coating (SWC) [7], applied to the EF 24mm f/1.4L II USM released in 2008. In 2021, Canon launched the EOS VR System, a VR video system consisting of a mirrorless camera [8], dedicated lens, and PC software, thereby creating a 3D 180° VR video through an interchangeable lens camera. In 2024, Canon began rolling out a new series of hybrid lenses equipped with iris rings, designed to meet the needs of both still photography and professional video production. For zoom lenses, the company has also launched RF 24-105mm F2.8 L IS USM Z and RF 70-200mm F2.8 L IS USM Z which are compatible with power zoom adapters. For single focus lenses, the company released F1.4 L hybrid prime lens series that unified the size and ring and button position across models. In September 2025, Canon launched RF 85mm F1.4 L VCM, the fifth model in this series, demonstrating that it can meet demands in line with the changing times. [1] Includes EF, EF-S, EF-M, EF Cinema, RF, RF-S, and RF Cinema lenses and extenders. As of October 21, 2025 (according to a survey by Canon) [2] Among SLR cameras (according to a survey by Canon) [3] Number of products sold as of October 22, 2025 (including extenders). The number of lens models for sale is different according to market figures. [4] Focal length is 5.2mm to 1200mm when including VR lenses [5] An interchangeable digital camera lens that enables VR footage with a single camera. Among interchangeable lens digital cameras released as of October 5, 2021 (according to a survey by Canon) [6] Refers to unit share (according to a survey by Canon) [7] A special coating with advanced anti-reflective properties [8] For applicable cameras, please visit the official Canon website *Release dates in this document refer to dates in Japan. Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market. Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa. Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.](https://businessinsights.africa/wp-content/uploads/2026/05/1.-Canon-EOS-R50-Mirrorless-Camera-for-Beginners-1024x764-1-100x70.jpg)





