Safaricom (NSE: SCOM) has launched an eight week Lipa Na M-PESA promotion that will reward both customers and merchants for making and receiving payments through the service. Buyers and sellers will receive 1 point for every KES 100 payment with customers standing to win one of 6 houses in weekly draws.
The promotion runs until March 5th 2020 and will reward both customers and merchants in 8 regions across the country. In the grand finale, customers across the 8 regions will win one of 8 tractors each equipped with a plough and trailer.
Safaricom will also reward 8 customers across the eight regions every minute with a surprise cashback, with more than 600,000 shoppers getting awarded by the end of the promotion.
All merchants will receive 25 percent of their daily till charges as a cashback in addition to standing a chance to win one of 8 Fuso F1 nine tonne trucks per region or one of 120 Tuktuks also to be awarded regionally.
“M-PESA has emerged as a preferred way to make and receive cashless payments due to its convenience and the peace of mind it delivers to shoppers and businesses. With this promotion, we are encouraging merchants and customers to use Lipa Na M-PESA to receive and make payments at kiosks, supermarkets, fuel stations, bars, restaurants, car washes and various merchant tills and give them a chance to win big,” said Sylvia Mulinge, Chief Customer Officer, Safaricom.
