By Prof. Bitange Ndemo
For the first time in the history of the world, half of the World is in the middle class or wealthier.
Africa too is making progress. What we have not paid attention to are the consequences of wealth and raising resilient children.
Many of the emerging wealthy people are known to swear that they will never allow their children to experience the kind of life they grew up in. Such statements undermine long term sustainability of the family.
While I have seen parents protecting children as old as 15 years from boarding a matatu to some destination in Nairobi city, at 14 I could travel from Kisii to Nairobi, and change buses to my final destination in Nyeri for secondary education. I then stayed the entire semester in school and somehow showed up at home without ever communicating to my mother if I got to Nyeri in one piece (there were no mobile phones at the time and landlines were rare).
I know that my mother loved me but she wasn’t modern enough to be highly protective of me with her love. In her own way, she was modelling resilience in me. By this I mean the capacity in me to adapt successfully to the challenges that threaten the survival, or future development of myself as a person.
Without it, I will never have been who I am today. Although many of our parents then had little or no education, they were great parents that natured us into useful creations not as eminent psychologists but by wisdom.
Through my own observations, we are failing spectacularly in parenting. In fact, some children have started dictating instructions to their parents and often throw tantrums whenever they are denied their way.
Research by Psychologists say that we must never accommodate every need the child demands. They say that overprotecting children only fuels their fretfulness.
At some point even when they become grownups, it becomes difficult to reverse laissez faire privileges of running the family unfettered.
The Swahili say Mtoto akililia wembe mpe (When a child cries for a razor, give it to him/her). The import of the saying is that a burnt child dreads fire. We invariably learn from experience or what we live.
Hence, parents should never eliminate all the risks from the lives of their children although it is our responsibility to keep them safe. My mother once exposed me to danger but it was the best learning experience that I have ever had in my life.
VILLAGE BULLY
There was this village bully called Mathayo (Kisii for Mathew) who always bullied me. With his many fights and a couple of teeth gone from his mouth, he looked mean and not someone you want to be nearby. One day he chased me to our home. I thought my mom could intervene. She didn’t.
Instead she told me that she gave birth to a boy not a coward. “Get out here and deal with that Mathayo boy,” She ordered me. I had no option but to face him.
I decided to pursue him back but instead of running away, he patiently waited to see what I would do. Like a raging bull, I wrestled him to the ground and gave him a few blows to his face.
With his nose bleeding, he panicked and took off. Since that time Mathayo developed some healthy respect for me. I loved that for once I had the independence to deal with any eventuality.
Unfortunately, that feeling of independence is not widespread. Most of us were trained for employment but we have not changed gears to foster independence in our children to be curious and creative to create their own jobs. We can educate our children to PhD level but if we cannot teach them soft skills like self-motivation, how to relate to other people, responsibility, problem-solving, decisiveness, negotiation, ability to work under pressure and time management, they will continue to be dependent. This can be achieved by not providing all the answers to children.
There is a chance that if you let your child manage the food budget in the house for one week that they will make mistakes. We’ve all made mistakes but it is the best source of learning on how to do things better.
We are often fast in punishing children for the mistakes they make. Our reaction dampens curiosity, an attribute we need to investigate if we want to improve our lives for the better.
ENCOURAGE CHILDREN
Our cultures sometimes assume that our children have no emotions and as such we fail to address or help them manage their emotional development. It is important to ensure that children understand that all emotions are normal and we should work through such emotions as part of our lives.
The desire to be loved by teenagers is real and we all went through the period. They also must know that to be rejected is part of life.
In the recent past some young people have taken their lives simply because either they were rejected by those they are infatuated with or their English Premier League team lost. Life is an ensemble of sadness and happiness.
In most cases we fail to explore talents in our children and make blunders in comparing them with those of our neighbours or friends. Such omissions can lead to serious consequences since we are not all created equal.
I could be a gifted musician but I do not have to excel in academia in order to pursue my dreams.
We usually end up doing exactly that because of our socialisation of placing paper qualification above all other attributes that make us successful human beings.
Raising children is a complex matter that we should constantly revisit and redesign in a changing environment that has far greater implications than what we ever experienced before.
The writer is an associate professor at University of Nairobi’s School of Business











![Canon makes history with 170 Million lenses milestone Canon’s RF/EF lens production exceeds 170 million units, extending its world record in interchangeable lens production Both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume Canon Inc. announced that, in October 2025, Canon reached a historic milestone of producing a cumulative total of 170 million RF and EF interchangeable lenses for its EOS series, extending its world record for the highest number of interchangeable camera lenses ever produced. The EF lens was introduced in 1987 as the dedicated lens system for Canon’s EOS autofocus single-lens reflex film camera, debuting simultaneously with the EOS system itself. Since their inception, EF lenses have led the industry by incorporating a series of world-first technologies, including the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered Diffractive Optical (DO) element, and have undergone numerous evolutions. In 2018, Canon launched the RF lens series, designed for the EOS R mirrorless camera system, which features a large aperture, short back focus, and high-speed communication system to deliver even higher image quality. The RF and EF lens series lineup now includes a total of 108 models , covering a wide range of focal lengths from ultra-wide 10mm to super-telephoto 1200mm. The series also includes the world’s first VR lens lenses with built-in power zoom suited for video shooting, and even those compatible with power zoom adapters—expanding the scope of creative expression and meeting the diverse needs of users for both still photography and video. EF lens production began at Canon’s Utsunomiya Plant in 1987. Since then, both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume. Today, Canon manufactures lenses at five sites: Utsunomiya Plant; Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; Oita Canon Inc.; and Miyazaki Canon Inc. Milestones include 10 million units produced by 1995 and 50 million by 2009. Then in 2014, Canon became the first company in the world to reach 100 million interchangeable camera lenses produced. In October 2025, the company reached 170 million units, leading to the achievement of this world record. The 170 millionth lens produced was the RF 70-200mm F2.8 L IS USM Z. Canon has maintained the No.1 global market share for digital interchangeable-lens cameras for 22 consecutive years since 2003. Moving forward, Canon will continue to refine its proprietary imaging technologies and further strengthen and expand its lens lineup, pioneering new imaging possibilities and contributing to the continued evolution of photographic and video culture. Highlights in the development of the RF/EF Lens Series The EF lens, which was introduced alongside EOS in March 1987, has adopted a variety of world-first technologies, including Image Stabilizer (IS) technology, featured in the EF 75-300mm f/4-5.6 IS USM released in 1995; a multilayered Diffractive Optical (DO) element, used in the EF 400mm f/4 DO IS USM launched in 2001; and Subwavelength Structure Coating (SWC) [7], applied to the EF 24mm f/1.4L II USM released in 2008. In 2021, Canon launched the EOS VR System, a VR video system consisting of a mirrorless camera [8], dedicated lens, and PC software, thereby creating a 3D 180° VR video through an interchangeable lens camera. In 2024, Canon began rolling out a new series of hybrid lenses equipped with iris rings, designed to meet the needs of both still photography and professional video production. For zoom lenses, the company has also launched RF 24-105mm F2.8 L IS USM Z and RF 70-200mm F2.8 L IS USM Z which are compatible with power zoom adapters. For single focus lenses, the company released F1.4 L hybrid prime lens series that unified the size and ring and button position across models. In September 2025, Canon launched RF 85mm F1.4 L VCM, the fifth model in this series, demonstrating that it can meet demands in line with the changing times. [1] Includes EF, EF-S, EF-M, EF Cinema, RF, RF-S, and RF Cinema lenses and extenders. As of October 21, 2025 (according to a survey by Canon) [2] Among SLR cameras (according to a survey by Canon) [3] Number of products sold as of October 22, 2025 (including extenders). The number of lens models for sale is different according to market figures. [4] Focal length is 5.2mm to 1200mm when including VR lenses [5] An interchangeable digital camera lens that enables VR footage with a single camera. Among interchangeable lens digital cameras released as of October 5, 2021 (according to a survey by Canon) [6] Refers to unit share (according to a survey by Canon) [7] A special coating with advanced anti-reflective properties [8] For applicable cameras, please visit the official Canon website *Release dates in this document refer to dates in Japan. Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market. Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa. Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.](https://businessinsights.africa/wp-content/uploads/2026/05/1.-Canon-EOS-R50-Mirrorless-Camera-for-Beginners-1024x764-1-100x70.jpg)





